Digital Marketing Manager

Location
Israel
Rate, USD
Undisclosed
Work schedule
Contract,
Links
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Available for hire
Yes
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About me

Digital marketing media professional with solid experience in social, performance growth, account management, user acquisition, lead generation, and sales. With the ability to analyze, control, and coordinate multiple projects in a fast-paced environment. My sharp analytical and technical skills and a deep understanding of marketing empower me to focus on goals and strive for optimal outcomes. Infused with creativity, excellent time management, and interpersonal communications skills, I know how to drive results and grow B2B & B2C business relations effectively.


Professional area


Skills

A/B TestingBrand StrategyCampaign ManagementEmail MarketingGrowth MarketingInfluencer MarketingPerformance ManagementSocial Media Marketing


Education

2009 - 2012 BA & INTERNATIONAL MARKETING at Ariel University

Experience

2022- DIGITAL MARKETING MANAGER at Cobwebs Technologies

 Creating, setting up, maintaining, and optimizing Google Ads, email marketing, and lead generation campaigns across multiple marketing channels for adding highly qualified B2B and B2G leads into the pipeline.
 Monitoring, analyzing, and reporting marketing results of the campaign performance.
 Managing and maintaining the company’s website via WordPress.
 Expanding the company’s brand presentence by managing the social media channels.

2020 - 2021 GROWTH PERFORMANCE MANAGER at Finance Magnates

 Collaborating and advocating for B2B clients (including C-level) to execute the successful post-sale process, cross-selling & upselling opportunities.
 Building and executing the marketing pipeline, including long-term & short-term strategy.  Responsible for go-to-market planning and execution.
 Creating, managing, and optimizing campaign delivery, push notifications, lead
generation, email marketing, A/B testing, and webinars via Zoom and GoToWebinar.
 Analyzing performance via Google Analytics and other reports for optimization, scaling
existing campaigns, and identifying growth opportunities.
 Providing ongoing reports and insights to the management and sales team based on ROAS and KPIs’.

2018 - 2019 STRATEGIC AFFILIATE ACCOUNT MANAGER at 888 Holdings

 Successfully established long-term partnerships with affiliates and influencers, connecting with key business executives.
 Managed A-Z business development: prospecting, approaching, negotiating, contracting, campaign building, pixel setup, optimization, and fraud analysis.
 Optimized and monitored large-scale campaigns (over $500k per month) and objectives according to the required budgets via Tableau, Salesforce, BI, etc, and internal tools.

2014 - 2018 SR. AFFILIATE ACCOUNT MANAGER & MEDIA BUYER at Prime Gaming

 Strategically managed global casino publishers’ growth through ongoing campaign development, traffic optimization, and marketing material creation.
 Executed, analyzed, and maximized campaigns for revenue maximizing.
 Proactively prospected leads on industry forums and conferences and identified contacts for
up/cross-selling opportunities.
 Worked closely with the Product, R&D, and Design UX departments.

2019 SHOPIFY E-COMMERCE at Self-employed

 Built from scratch and managed a Shopify B2C e-commerce project.
 Created, managed, maintained, and optimized user acquisition campaigns through a
variety of social media channels (Facebook (Meta), Instagram, etc.)


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