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Digital marketing media professional with solid experience in social, performance growth, account management, user acquisition, lead generation, and sales. With the ability to analyze, control, and coordinate multiple projects in a fast-paced environment. My sharp analytical and technical skills and a deep understanding of marketing empower me to focus on goals and strive for optimal outcomes. Infused with creativity, excellent time management, and interpersonal communications skills, I know how to drive results and grow B2B & B2C business relations effectively.
ο· Creating, setting up, maintaining, and optimizing Google Ads, email marketing, and lead generation campaigns across multiple marketing channels for adding highly qualified B2B and B2G leads into the pipeline.
ο· Monitoring, analyzing, and reporting marketing results of the campaign performance.
ο· Managing and maintaining the companyβs website via WordPress.
ο· Expanding the companyβs brand presentence by managing the social media channels.
ο· Collaborating and advocating for B2B clients (including C-level) to execute the successful post-sale process, cross-selling & upselling opportunities.
ο· Building and executing the marketing pipeline, including long-term & short-term strategy. ο· Responsible for go-to-market planning and execution.
ο· Creating, managing, and optimizing campaign delivery, push notifications, lead
generation, email marketing, A/B testing, and webinars via Zoom and GoToWebinar.
ο· Analyzing performance via Google Analytics and other reports for optimization, scaling
existing campaigns, and identifying growth opportunities.
ο· Providing ongoing reports and insights to the management and sales team based on ROAS and KPIsβ.
ο· Successfully established long-term partnerships with affiliates and influencers, connecting with key business executives.
ο· Managed A-Z business development: prospecting, approaching, negotiating, contracting, campaign building, pixel setup, optimization, and fraud analysis.
ο· Optimized and monitored large-scale campaigns (over $500k per month) and objectives according to the required budgets via Tableau, Salesforce, BI, etc, and internal tools.
ο· Strategically managed global casino publishersβ growth through ongoing campaign development, traffic optimization, and marketing material creation.
ο· Executed, analyzed, and maximized campaigns for revenue maximizing.
ο· Proactively prospected leads on industry forums and conferences and identified contacts for
up/cross-selling opportunities.
ο· Worked closely with the Product, R&D, and Design UX departments.
ο· Built from scratch and managed a Shopify B2C e-commerce project.
ο· Created, managed, maintained, and optimized user acquisition campaigns through a
variety of social media channels (Facebook (Meta), Instagram, etc.)