Visual Designer

Location
United States
Rate, USD
Undisclosed
Work schedule
Full Time,
Links
Show
Available for hire
Yes
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About me

Graphic Designer and out-of-the-box creative dedicated to the development of top-quality visuals and tight strategies. Over seven years of experience in advertising and marketing, in-house and agency. Collaboration is at the core of my success and I pride myself on being an adaptive and enthusiastic teammate with a can-do attitude.


Professional area


Skills

2D AnimationActive ListeningAdobe After EffectsAdobe Creative CloudAdobe IllustratorAdobe InDesignAdobe PhotoshopAdobe PremiereAdvertisingBrand IdentityBrand StrategyBrandingCompetitor ResearchCritical ThinkingEditingFigmaIllustrationInstagramInstagram AdsInVisionLinkedIn AdsPrototype TestingPrototyping and User FlowsPublic SpeakingSocial MediaSocial Media MarketingUser ResearchWireframing and Mockups


Education

August 2013–May 2017 BFA at Webster University

Experience

April 2022–Present Designer at Teachable

Supports the Creative Studio in delivering best-in-class creative solutions to delight and surprise creators and students, enabling the growth of Teachable’s platform and supporting its mission to empower creators around the world.
Leverages creative and technical skills to develop innovative and compelling creative solutions, resulting in increased conversions and engagement.
Collaborates with cross-functional teams to produce high-quality design assets, consistently exceeding performance expectations.
Manages multiple design projects simultaneously, ensuring that all projects are executed efficiently and effectively to meet tight deadlines and exceed expectations.

December 2019-April 2022 Graphic Designer at North Park University

Planned and produced marketing materials for undergraduate and graduate advertising for the 2020-21 and 2021-22 years, contributing to record high enrollment numbers.
Illustrated for University marketing, adding a youthful
element to the brand on campus and online through social media GIFs (500k+ views), Instagram filters (8k+ uses), campus murals, and
brand icons.
Maintained the North Park brand standards while evolving and expanding
its design systems and elements, improving brand recognition across the city of Chicago.
Art directed University photoshoots, planned and managed shot lists, delivering 5000+ unique photos and videos from over ten photoshoots in the 2021-22 academic year.

January 2018-December 2019 Art Director at Monica + Andy

Upheld the growing company’s visual brand integrity by developing design
systems, art direction guidelines, and creative procedures, establishing brand consistency within the creative and marketing teams.
Collaborated with cross-departmental teammates to develop brand
stories for our monthly product launches in a digital-first format, cohesively
expanding those ideas to physical stores, resulting in doubled national revenue year over year.
Produced videos, photos, and designed content for the company’s social platforms, increasing our following by over 75,000 unique accounts, gathering 10mil+ unique video views, and contributing to brand revenue and recognition over the course of a year.
Spearheaded invitation design for experiential in-store events, creating
over 30 unique pieces monthly for eleven national locations; developed a
template formula for events which cut project time and printing costs in half.

Oct 2017 - Jan 2018 Contract Graphic Designer at Rotary International
Jun 2017 - Oct 2017 Contract Art Director at Wunderman Thompson
January 2017 - May 2017 Contract Designer at Diversity Awareness Partnership

• Overhauled Diversity Awareness Partnership’s design guidelines for clarity, legibility, and best practices; implemented a new body typeface with clearer default kerning to reduce time spent on typesetting.
• Managed and regularly updated Diversity Awareness Partnership’s WordPress website with fresh graphics, photography, and icons to promote events to members and engage prospective sponsors.

September 2016 - January 2017 Graphic Design Intern at Missouri Higher Education Loan Authority

Operated as a designer and copywriter for MOHELA’s 2016 – 2017 marketing and communication needs. Worked collaboratively with a copywriter to layout the 2016 Annual Report, develop print infographics, conference booklets, mailers, and social media posts.
Engaged with a wide range of team members to plan social media and campaign strategies to engage specific borrowers within different financial quarters.

June 2016 - August 2016 Art Director Intern at We Are Alexander

Art directed on the 2017 one-year advertising and marketing plan for Natural Light beer. Collaborated within a team of seven interns to research and develop a strategy to boost awareness and provide sampling opportunities within the college market.
Provided art and design for a range of Anheuser Busch marketing needs and campaigns, including Estrella Jalisco, Shocktop, Busch Lite, and more.


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