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Graphic Designer and out-of-the-box creative dedicated to the development of top-quality visuals and tight strategies. Over seven years of experience in advertising and marketing, in-house and agency. Collaboration is at the core of my success and I pride myself on being an adaptive and enthusiastic teammate with a can-do attitude.
Supports the Creative Studio in delivering best-in-class creative solutions to delight and surprise creators and students, enabling the growth of Teachable’s platform and supporting its mission to empower creators around the world.
Leverages creative and technical skills to develop innovative and compelling creative solutions, resulting in increased conversions and engagement.
Collaborates with cross-functional teams to produce high-quality design assets, consistently exceeding performance expectations.
Manages multiple design projects simultaneously, ensuring that all projects are executed efficiently and effectively to meet tight deadlines and exceed expectations.
Planned and produced marketing materials for undergraduate and graduate advertising for the 2020-21 and 2021-22 years, contributing to record high enrollment numbers.
Illustrated for University marketing, adding a youthful
element to the brand on campus and online through social media GIFs (500k+ views), Instagram filters (8k+ uses), campus murals, and
brand icons.
Maintained the North Park brand standards while evolving and expanding
its design systems and elements, improving brand recognition across the city of Chicago.
Art directed University photoshoots, planned and managed shot lists, delivering 5000+ unique photos and videos from over ten photoshoots in the 2021-22 academic year.
Upheld the growing company’s visual brand integrity by developing design
systems, art direction guidelines, and creative procedures, establishing brand consistency within the creative and marketing teams.
Collaborated with cross-departmental teammates to develop brand
stories for our monthly product launches in a digital-first format, cohesively
expanding those ideas to physical stores, resulting in doubled national revenue year over year.
Produced videos, photos, and designed content for the company’s social platforms, increasing our following by over 75,000 unique accounts, gathering 10mil+ unique video views, and contributing to brand revenue and recognition over the course of a year.
Spearheaded invitation design for experiential in-store events, creating
over 30 unique pieces monthly for eleven national locations; developed a
template formula for events which cut project time and printing costs in half.
• Overhauled Diversity Awareness Partnership’s design guidelines for clarity, legibility, and best practices; implemented a new body typeface with clearer default kerning to reduce time spent on typesetting.
• Managed and regularly updated Diversity Awareness Partnership’s WordPress website with fresh graphics, photography, and icons to promote events to members and engage prospective sponsors.
Operated as a designer and copywriter for MOHELA’s 2016 – 2017 marketing and communication needs. Worked collaboratively with a copywriter to layout the 2016 Annual Report, develop print infographics, conference booklets, mailers, and social media posts.
Engaged with a wide range of team members to plan social media and campaign strategies to engage specific borrowers within different financial quarters.
Art directed on the 2017 one-year advertising and marketing plan for Natural Light beer. Collaborated within a team of seven interns to research and develop a strategy to boost awareness and provide sampling opportunities within the college market.
Provided art and design for a range of Anheuser Busch marketing needs and campaigns, including Estrella Jalisco, Shocktop, Busch Lite, and more.