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* Advanced Targeting: Device Filters and Impression Frequency

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# Advanced Targeting: Device Filters and Impression Frequency

1 min read      Updated Apr 30, 2026  Share          Copy link You don’t just want anyone to see your ads; you want the right people to see them. Our advanced targeting options help you refine your audience.

## Target Devices

By default, your ad will be shown on all devices. If your website or offer is specifically tailored to certain platforms, you can restrict visibility:

* In the campaign editor, click “+ Filter devices”.
* Uncheck any devices where you do not want your ad to appear. You can choose any combination of Desktop, Smartphones, and Tablets.

## Frequency Capping (Impression Frequency)

“Ad fatigue” happens when a user sees the same ad too many times and ignores it. To prevent this, you can limit how often a single user sees your ad.

* In the campaign editor, click “+ Set impression frequency”.
* Select the maximum number of views per user: 1, 3, or 5 impressions.
* Select the timeframe: Every day or Every week.

Example: Setting “3 impressions Every week” means once a specific user has seen your ad 3 times, we will hide it from them until the following week, saving your budget for fresh eyes.

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