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* [Edit an existing job post](https://jobicy.com/tools/help-center/recruiter/edit-an-existing-job-post.md)
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* [Advertising Platform](https://jobicy.com/tools/help-center/ads.md)
[Advertising Platform Terms of Service](https://jobicy.com/tools/help-center/ads/advertising-platform-terms-of-service.md)
* [How to Top Up Your Advertising Balance](https://jobicy.com/tools/help-center/ads/how-to-top-up-your-advertising-balance.md)
* [How to Create and Launch a New Ad Campaign](https://jobicy.com/tools/help-center/ads/how-to-create-and-launch-a-new-ad-campaign.md)
* [Understanding Ad Budgets: Total Budget, Daily Limits, and CPM](https://jobicy.com/tools/help-center/ads/understanding-ad-budgets-total-budget-daily-limits-and-cpm.md)
* [Advanced Targeting: Device Filters and Impression Frequency](https://jobicy.com/tools/help-center/ads/advanced-targeting-device-filters-and-impression-frequency.md)
* [Tracking Campaign Performance and Analytics](https://jobicy.com/tools/help-center/ads/tracking-campaign-performance-and-analytics.md)
* [Managing Your Ads: Pausing, Archiving, and Restoring](https://jobicy.com/tools/help-center/ads/managing-your-ads-pausing-archiving-and-restoring.md)
* [Ad Moderation Explained: Statuses and Approval](https://jobicy.com/tools/help-center/ads/ad-moderation-explained-statuses-and-approval.md)
* [How to Apply a Promo Code](https://jobicy.com/tools/help-center/ads/how-to-apply-a-promo-code.md)
* [Managing Billing Details and Downloading Invoices](https://jobicy.com/tools/help-center/ads/managing-billing-details-and-downloading-invoices.md)
* [Adding Legal Information and Selecting Ad Themes](https://jobicy.com/tools/help-center/ads/adding-legal-information-and-selecting-ad-themes.md)
* [Understanding Impressions, Clicks, and CTR](https://jobicy.com/tools/help-center/ads/understanding-impressions-clicks-and-ctr.md)
* [How We Protect Your Ad Budget](https://jobicy.com/tools/help-center/ads/how-we-protect-your-ad-budget.md)
* [What is Invalid Traffic (IVT) and Why You Shouldn’t Worry About It](https://jobicy.com/tools/help-center/ads/what-is-invalid-traffic-ivt-and-why-you-shouldnt-worry-about-it.md)
* [Reaching Your Audience Without Overexposure](https://jobicy.com/tools/help-center/ads/reaching-your-audience-without-overexposure.md)
* [Choosing the Right Ad Format: Compact vs. Sidebar](https://jobicy.com/tools/help-center/ads/choosing-the-right-ad-format-compact-vs-sidebar.md)
* [How to Set Up Automatic Balance Top-Ups](https://jobicy.com/tools/help-center/ads/how-to-set-up-automatic-balance-top-ups.md)
* [Promoting Your CV: Turning Your Profile into an Ad](https://jobicy.com/tools/help-center/ads/promoting-your-cv-turning-your-profile-into-an-ad.md)
* [Bidding Strategies: How to Win the Ad Auction](https://jobicy.com/tools/help-center/ads/bidding-strategies-how-to-win-the-ad-auction.md)
* [How to Duplicate (Clone) an Existing Ad Campaign](https://jobicy.com/tools/help-center/ads/how-to-duplicate-clone-an-existing-ad-campaign.md)
* [Exporting Your Campaign Analytics to CSV](https://jobicy.com/tools/help-center/ads/exporting-your-campaign-analytics-to-csv.md)
* [Fixing a Rejected Ad: How to Resubmit for Review](https://jobicy.com/tools/help-center/ads/fixing-a-rejected-ad-how-to-resubmit-for-review.md)
* [What to Do if Your Ad Account is Suspended](https://jobicy.com/tools/help-center/ads/what-to-do-if-your-ad-account-is-suspended.md)
* [Managing Your Weekly Email Performance Reports](https://jobicy.com/tools/help-center/ads/managing-your-weekly-email-performance-reports.md)
* [Understanding Top-Up Bonuses and Special Offers](https://jobicy.com/tools/help-center/ads/understanding-top-up-bonuses-and-special-offers.md)

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*
* Understanding Ad Budgets: Total Budget, Daily Limits, and CPM

# Understanding Ad Budgets: Total Budget, Daily Limits, and CPM

FacebookTwitterLinkedInTo ensure you get the best return on your investment, our platform allows you to tightly control how much you spend and how you spend it.

## Core Budget Settings Explained

* Total Budget: This is the absolute maximum amount of money your campaign can spend over its entire lifetime. Once this limit is reached, the ad will automatically pause. The minimum total budget you can set is $1.
* Daily Budget (Optional): Click “+ Add daily budget limit” if you want to pace your spending. For example, if your total budget is $100 and your daily limit is $10, your ad will run for at least 10 days. Once the daily limit is reached, your ad will stop showing until the next day.
* CPM (Cost Per Mille): CPM represents the price you are willing to pay for 1,000 impressions (views) of your ad.
How it works: A higher CPM makes your ad more competitive in the auction, meaning it will be shown more frequently and prioritize better placements.
* Limits: You can set your CPM anywhere between $10 and $100.

Tip: If you want your campaign to gain traction quickly, consider setting a higher CPM to outbid other advertisers.

Helpful?   👍 1   👎

## Learn more:

* [Advertising Platform Terms of Service](https://jobicy.com/tools/help-center/ads/advertising-platform-terms-of-service.md)
* [How to Top Up Your Advertising Balance](https://jobicy.com/tools/help-center/ads/how-to-top-up-your-advertising-balance.md)
* [How to Create and Launch a New Ad Campaign](https://jobicy.com/tools/help-center/ads/how-to-create-and-launch-a-new-ad-campaign.md)
* [Understanding Ad Budgets: Total Budget, Daily Limits, and CPM](https://jobicy.com/tools/help-center/ads/understanding-ad-budgets-total-budget-daily-limits-and-cpm.md)
* [Advanced Targeting: Device Filters and Impression Frequency](https://jobicy.com/tools/help-center/ads/advanced-targeting-device-filters-and-impression-frequency.md)
* [Tracking Campaign Performance and Analytics](https://jobicy.com/tools/help-center/ads/tracking-campaign-performance-and-analytics.md)
* [Managing Your Ads: Pausing, Archiving, and Restoring](https://jobicy.com/tools/help-center/ads/managing-your-ads-pausing-archiving-and-restoring.md)
* [Ad Moderation Explained: Statuses and Approval](https://jobicy.com/tools/help-center/ads/ad-moderation-explained-statuses-and-approval.md)
* [How to Apply a Promo Code](https://jobicy.com/tools/help-center/ads/how-to-apply-a-promo-code.md)
* [Managing Billing Details and Downloading Invoices](https://jobicy.com/tools/help-center/ads/managing-billing-details-and-downloading-invoices.md)
* [Adding Legal Information and Selecting Ad Themes](https://jobicy.com/tools/help-center/ads/adding-legal-information-and-selecting-ad-themes.md)
* [Understanding Impressions, Clicks, and CTR](https://jobicy.com/tools/help-center/ads/understanding-impressions-clicks-and-ctr.md)
* [How We Protect Your Ad Budget](https://jobicy.com/tools/help-center/ads/how-we-protect-your-ad-budget.md)
* [What is Invalid Traffic (IVT) and Why You Shouldn’t Worry About It](https://jobicy.com/tools/help-center/ads/what-is-invalid-traffic-ivt-and-why-you-shouldnt-worry-about-it.md)
* [Reaching Your Audience Without Overexposure](https://jobicy.com/tools/help-center/ads/reaching-your-audience-without-overexposure.md)
* [Choosing the Right Ad Format: Compact vs. Sidebar](https://jobicy.com/tools/help-center/ads/choosing-the-right-ad-format-compact-vs-sidebar.md)
* [How to Set Up Automatic Balance Top-Ups](https://jobicy.com/tools/help-center/ads/how-to-set-up-automatic-balance-top-ups.md)
* [Promoting Your CV: Turning Your Profile into an Ad](https://jobicy.com/tools/help-center/ads/promoting-your-cv-turning-your-profile-into-an-ad.md)
* [Bidding Strategies: How to Win the Ad Auction](https://jobicy.com/tools/help-center/ads/bidding-strategies-how-to-win-the-ad-auction.md)
* [How to Duplicate (Clone) an Existing Ad Campaign](https://jobicy.com/tools/help-center/ads/how-to-duplicate-clone-an-existing-ad-campaign.md)
* [Exporting Your Campaign Analytics to CSV](https://jobicy.com/tools/help-center/ads/exporting-your-campaign-analytics-to-csv.md)
* [Fixing a Rejected Ad: How to Resubmit for Review](https://jobicy.com/tools/help-center/ads/fixing-a-rejected-ad-how-to-resubmit-for-review.md)
* [What to Do if Your Ad Account is Suspended](https://jobicy.com/tools/help-center/ads/what-to-do-if-your-ad-account-is-suspended.md)
* [Managing Your Weekly Email Performance Reports](https://jobicy.com/tools/help-center/ads/managing-your-weekly-email-performance-reports.md)
* [Understanding Top-Up Bonuses and Special Offers](https://jobicy.com/tools/help-center/ads/understanding-top-up-bonuses-and-special-offers.md)

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