![Iris Soroka](https://jobicy.com/react/themes/app/images/avatar.jpg)
Iris Soroka

# Beam Suntory - Consumer Relations Analyst

Actively looking · Member since 25 Aug 2023 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationUnited StatesDesired salaryfrom 40 USD/hourlyWork preferenceFull TimeExperience levelNot set
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryExperienced Consumer Relations Analyst with a proven track record of leveraging data-driven insights to enhance brand management and consumer engagement strategies within the dynamic Liquor industry. Over the course of three years at Beam Suntory in New York City, I diligently conducted comprehensive reporting on various brands' social listening and quality reviews across diverse platforms, providing critical insights that informed strategic decisions and fortified brand reputation.

## Skills

7 capabilities[Administration](https://jobicy.com/talent/administration.md)[Advertising](https://jobicy.com/talent/advertising.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Database Management](https://jobicy.com/talent/database-management.md)[HTML](https://jobicy.com/talent/html.md)[Microsoft Excel](https://jobicy.com/talent/microsoft-excel.md)[Operations Management](https://jobicy.com/talent/operations-management.md)

## Experience

Career history

### Consumer Relations Analyst · Beam Suntory

06/2021• Joined the team as a founding member when it comprised only two employees, playing a pivotal role in establishing the team's infrastructure from scratch.
• Coordinated cross-functional efforts to identify needs and implement tools, resulting in streamlined workflows, efficient communication, and documented procedures.
• Led the development and execution of streamlined CRM strategies across the entire brand portfolio, enhancing operational efficiency and fostering consistent customer engagement.
• Led negotiations with third-party data platform companies to establish mutually beneficial partnerships, effectively expanding access to critical resources. Regularly reported findings and insights to the director, aiding informed decision-making for strategic initiatives.
• Engaged in frequent meetings with cross-functional digital teams to shape strategies and drive UX/UI enhancements for the digital consumer experience.
• Actively contributed to numerous Salesforce reconfigurations and participated in scrum activities, ensuring seamless system adjustments and agile project progress.
• Played a pivotal role in the creation of comprehensive brand playbooks, serving as vital resources for streamlined onboarding, templating, and training procedures for incoming team members.

### Business Development Representative Intern · Wibbitz

08/2019 – 02/2020• Conducted comprehensive audits of existing clients across diverse verticals, strategically analyzing retention strategies to ensure continued client satisfaction and reinforce the brand's reputation.
• Leveraged Salesforce, Outreach, and ZoomInfo to meticulously identify and engage with potential clients, aligning brand values with potential partnerships.
• Led A/B testing initiatives, yielding insights that led to a remarkable 15% increase in conversion rates, demonstrating the ability to optimize brand communication and client engagement.
• Compiled insightful reports on upcoming software releases, aligning closely with company marketing strategies.

### Sales And Streaming · Warner Music Group - Atlantic Records

01/2019 – 06/2019• Designed a marketing campaign and created a strategy for new artists including social media, public appearances, tours, promotional items and business collaborations.
• Prepared weekly report on “Release Friday” for executives, focusing on high-profile artist performances on Spotify, iTunes and Apple Music.
• Utilize market research data to track screening performance for thousands of artists. Calculated projections to inform future programming and marketing.
• Prepared and presented reports on upcoming releases to Atlantic executives.

## Education

Learning history

### Baruch College - CUNY

2017 – 2022B.B.A - Marketing Management

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