![Danielle Aboud](https://jobicy.com/react/themes/app/images/avatar.jpg)
Danielle Aboud

# Content Marketing Manager

Actively looking · Member since 29 Aug 2023 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationUnited StatesDesired salaryfrom 50 USD/hourlyWork preferenceFull TimeExperience levelNot set
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryAs a content marketer, I have a passion for storytelling and a strategic mind to back it up. With years of experience in the marketing industry, I have been a key player in shaping brand identities and enhancing digital presence. Through social media marketing, content writing and SEO strategy I have a constant pulse on the marketing mix.

## Skills

10 capabilities[Active Listening](https://jobicy.com/talent/active-listening.md)[Advertising](https://jobicy.com/talent/advertising.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Communication Skills](https://jobicy.com/talent/communication-skills.md)[Community Management](https://jobicy.com/talent/community-management.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Critical Thinking](https://jobicy.com/talent/critical-thinking.md)[Empathy](https://jobicy.com/talent/empathy.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Time Management](https://jobicy.com/talent/time-management.md)

## Experience

Career history

### Sr. Content Marketing Associate · Big Village

5/2022 – 4/2023- Managed content creation among 4 businesses pillars to deliver on 11 social media accounts with a 6% average organic engagement rate
- 30% Linkedin audience increase YoY
- Leveraged Marketo to deliver client email marketing campaigns with a 13% click-to-open rate
- Made SEO and web content adjustments to increase leads by 20%
- Established brand voice and managed consistency among deliverables
- Edited and published research blogs and product pages through WordPress
- Cross functional work to develop and support sales decks

### Social Media Strategist · The Hyacinth Group

3/2022 – 5/2023- Developed data-driven content strategies and tracked growth metrics
- Created and planned 3 months of social content resulting in 8% engagement rate and 15% audience increase
- Established tone of voice for client start-up brands

### Social Media Intern · KiwiCo Inc

8/2020 – 9/2021- Planned social posts for all channels while aligning content to support overarching brand campaign calendar and platform optimization
- Reported social analytics weekly and quarterly
- Increased Pinterest monthly viewership by 700% YoY
- Developed a micro-influencer community that supported the success of multiple e-commerce marketing programs including referrals and UGC
- Maintained a follower growth of 1k WoW on Instagram

## Education

Learning history

### San Diego State University

8/2016 – 5/2020Bachelor of Arts Advertising, Minor Marketing

### University of Illinois Urbana-Champaign

8/2020 – 11/2021Masters of Science Strategic Brand Communications

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