![Janice Areskog](https://jobicy.com/react/themes/app/images/avatar.jpg) Janice Areskog # Marketing Strategy Actively looking · Member since 29 Aug 2023 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryStrategic thinker leveraging insight gained through market and industry analysis to effectively develop go-to-market strategies that accelerate growth. ## Skills 14 capabilities[Advertising](https://jobicy.com/talent/advertising.md)[B2B](https://jobicy.com/talent/b2b.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Marketing](https://jobicy.com/talent/marketing.md)[Marketing Collateral](https://jobicy.com/talent/marketing-collateral.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Paid Marketing](https://jobicy.com/talent/paid-marketing.md)[Process Improvement](https://jobicy.com/talent/process-improvement.md)[Project Management](https://jobicy.com/talent/project-management.md)[Sales Enablement](https://jobicy.com/talent/sales-enablement.md) ## Experience Career history ### Director, Marketing Strategy · ABM 2/2021 – current• Lead a team of Marketing Strategists, representing $5.5B of total company revenue, in developing value propositions, messaging and go-to-market strategies to support sales enablement and growth • Launch new products and programs across the ABM organization and externally (EnhancedClean, Stimulus Solutions, ABM Vantage, and eMobility) contributing to $575M sales growth since 2020 • Manage $4M annual campaign budget across paid media, paid search, paid social, and trade partnership • Partner and collaborate with Digital and Creative teams and external agencies on execution of content marketing strategy across all channels (i.e., web, print, video, email, events, media) • Act as Industry Group Marketing Lead to executive teams, including Sales & Marketing leadership, Operations Presidents and Executive Leadership Team • Establish framework and process to ensure consistent, comprehensive strategy plans across the organization ### Senior Manager, Marketing Strategy · ABM 5/2016 – 2/2021• Performed market research to determine trends and new growth opportunities that inform the go-to-market strategy for 13 segments within the Industrial & Manufacturing industry group • Provided strategic view into clients, client purchasing behaviors and define the client purchasing journey along with key decision-makers and influencers • Lead the execution of each segment marketing plan including email campaign development, advertisements, event coordination and website improvements • Translated technical and service line specific capabilities into benefits that are understood by and attractive to buyers ### Manager, Marketing Services · ABM 8/2012 – 5/2016• Provided strategic direction, leadership and oversight of proposal and presentation services process, specifically with large, complex strategic sales opportunities • Executed special projects as needed such as website development, company rebranding initiatives and collateral development • Conducted ongoing communications with regional marketing support teams in field offices on centralized tools and resources available to ensure consistent company messaging and branding • Managed ongoing process development and implementation of the division’s sales enablement technology in support of local sales and operations in gaining new business and client retention ### Marketing Assistant · ABM 8/2010 – 8/2012• Supported sales activity for the national sales team including proposals, presentations, QBRs and events • Maintained knowledgebase of corporate and vertical market proposal/presentation content • Developed and managed multiple sales and marketing SharePoint sites as enterprise system administrator ## Education Learning history ### University Of Georgia 8/2000 – 5/2004BBA, Marketing This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.