![Niajee Ervin](https://jobicy.com/react/themes/app/images/avatar.jpg) Niajee Ervin # Product Marketing Manager Actively looking · Member since 29 Aug 2023 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryA customer-obsessed, data-driven Senior Marketing leader with 10 years leading and executing go-to-market product campaigns across financial services, technology, and SaaS industries. Proven track record leveraging customer and competitive insights that drive product growth, demand, retention. Skilled working in fast-paced environments influencing internal & external stakeholders around goals, identifying new growth opportunities, and shaping product roadmaps. ## Skills 12 capabilities[Agile](https://jobicy.com/talent/agile.md)[Analytical Skills](https://jobicy.com/talent/analytical-skills.md)[B2B](https://jobicy.com/talent/b2b.md)[B2C](https://jobicy.com/talent/b2c.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Collaboration](https://jobicy.com/talent/collaboration.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Microsoft Office](https://jobicy.com/talent/microsoft-office.md)[Project Management](https://jobicy.com/talent/project-management.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md) ## Experience Career history ### Portfolio & Platform GTM Strategy · Autodesk 05/2023 – PresentDevelops and shapes platform vision and go-to-market strategies leveraging industry insights to influence product roadmaps, developer ecosystem and marketplace increasing new active users, revenue, and new subscriptions • Collaborates with cross-functional teams including Product Management, Engineers, UX, Channel Partners to build and execute developer ecosystem programs including refining product offerings and value propositions ### Partner Marketing Manager · Cash App 12/2022 – 05/2023• Developed and led go-to-market strategies for key merchant e-commerce launches driving mutual goals including incremental revenue growth, new customer acquisition, LTV, product adoption & awareness • Managed merchant comarketing relationship and acts as trusted advisor providing advocacy & recommending targeted ecommerce strategies, articulating e-commerce product value propositions, and supplying onboarding/enablement materials ### Product Marketing Manager · Navy Federal Credit Union 03/2022 – 12/2022• Owned and executed global go-to-market strategies guiding targeting, product positioning, and messaging to drive product growth, demand, and business goals • Developed and defined differentiated product positioning and messaging informed by customer insights, market trends, and competitive analysis shaping product strategy, features, and product roadmap • Led go-to-market product launch for Savings Season acquisition campaign that increased YoY brand awareness by 11 points, acquisitions by 139% and media conversions by 11% ### Product Marketing Strtegist · Navy Federal Credit Union 06/2019 – 03/2022• Championed the voice of customer uncovering needs, pain points, and actionable insights to develop compelling value propositions and shape product vision resulting in new credit monitoring digital platform • Collaborated with cross-functional stakeholders including Product/Engineering, Channel Owners, Analytics, Creative to shape new product features and optimize existing product offerings that drive conversion, engagement and retention • Identified positioning, messaging, and tactics to drive successful go-to-market campaigns increasing market share by 2% YoY and driving product growth by 7% YoY ## Education Learning history ### Temple University 08/2008 – 05/2013B.A. Communications This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.