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Luis Sanroman

# Head of Sales

Actively looking · Member since 30 Aug 2023 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryWith over 18 years of experience in sales and management, I am a seasoned and accomplished leader who is passionate about delivering optimal results for my company and customers. As the Senior Head of Sales at Formant, a cloud platform for robotics and industrial IoT, I am responsible for developing and executing the sales strategy, hiring and training the sales team, and closing multi-million dollar deals with enterprise clients.

I have a proven track record of exceeding sales targets, growing revenue, and reducing churn in various industries, including oil pipeline management, SaaS, and hardware. I have also acquired multiple certifications and skills that enhance my performance and expertise, such as French fluency, persuasive selling, and time management. I thrive in fast-paced and dynamic environments, where I can leverage my analytical, collaborative, and problem-solving skills to create value and impact. I am also a mentor and coach to my peers and colleagues, empowering them to achieve their goals and advance their careers.

## Skills

9 capabilities[Administration](https://jobicy.com/talent/administration.md)[Analysis](https://jobicy.com/talent/analysis.md)[HubSpot](https://jobicy.com/talent/hubspot.md)[Sales](https://jobicy.com/talent/sales.md)[Sales Management](https://jobicy.com/talent/sales-management.md)[Sales Operations](https://jobicy.com/talent/sales-operations.md)[Sales Training](https://jobicy.com/talent/sales-training.md)[Salesforce](https://jobicy.com/talent/salesforce.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md)

## Experience

Career history

### Senior Head of Sales · Formant

FebTrained and developed a sales team of 20 individuals, resulting in a 30% increase in overall sales revenue within the first year.

Implemented a new sales methodology that increased the team's average deal size by 15%, resulting in an additional $500,000 in annual revenue.

Managed and improved the onboarding process for new sales hires, reducing ramp-up time by 50% and increasing their quota attainment by 20%.

### Sales Director · Nextraq, a Michelin Company

Sep 2021 – Feb 2022Trained and coached a team of 14 sales representatives to achieve an average monthly sales increase of 15%, resulting in a net new sales growth of $2.5 million annually.

Developed and executed a targeted sales strategy that resulted in capturing and closing $1.2 million worth of new business opportunities within the first quarter, exceeding company goals by 20%.

### Midmarket Account Executive · Front

Jul 2019 – Sep 2021Developed and executed a comprehensive software training program for sales representatives, resulting in a 25% increase in software utilization and a 15% improvement in conversion rates.

Implemented data-driven sales strategies, leading to a 45% increase in lead generation and a 20% decrease in the average sales cycle time.

Collaborated with cross-functional teams to identify customer pain points and developed customized solutions, resulting in an overall customer satisfaction rate of 95%.

### Midmarket Account Executive · Gainsight

Jun 2016 – Oct 2018Consistently exceeded quarterly quotas by an average of 119%, resulting in a total revenue acquisition of $5 million over the course of two years.

Achieved membership in the elite Pinnacle Club in 2018 and Platinum Club in both 2017 and 2018, which recognized top-performing sales professionals within the company.

Developed and implemented a targeted account strategy that resulted in a 30% increase in customer retention rates, leading to an additional $1.5 million in annual recurring revenue.

### President/COO · Lucedan

Feb 2002 – Aug 2015Restructured and aligned the operations of 18 diverse businesses spanning multiple industries and states, resulting in a 30% increase in overall efficiency and productivity.

Implemented strategic business development initiatives that led to the successful sale of all 18 companies, generating a combined revenue of $50 million.

Developed and executed comprehensive operational plans for each business from inception to sale, ensuring seamless day-to-day operations and achieving an average annual growth rate of 15%.

## Education

Learning history

### University of Arizona

April 2005MBA

### University of Texas

December 2003B.A.

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