Skill Assessments This user has not passed any tests yet No languages specified.People also viewed * [![Ameen Debryn](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_68862_1784582254.jpg) Ameen Debryn Data Analyst](https://jobicy.com/u/id68862.md) * [![Matias Baez](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71511_1784577831.jpg) Matias Baez Data Analyst](https://jobicy.com/u/id71511.md) * [![Asairi Carlos Nava Muciño](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71488_1784570577.jpg) Asairi Carlos Nava Muciño Data Analyst | Business intelligence | CEO Content Writer](https://jobicy.com/u/id71488.md) * [![Subhan Ali](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71356_1784458672.jpg) Subhan Ali AI Student | Machine Learning Developer](https://jobicy.com/u/id71356.md) * [![Uma Rathod](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71339_1784446580.jpg) Uma Rathod Data Analyst](https://jobicy.com/u/id71339.md) * [![Ahmed Sherif](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_69606_1784447731.jpg) Ahmed Sherif AI/ML Engineer](https://jobicy.com/u/id69606.md) * [![Jrugen Becker](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70158_1784312945.jpg) Jrugen Becker Data Scientist | Applied AI, Machine Learning & Predictive Analytics](https://jobicy.com/u/id70158.md) * [![Juhar Mohammed](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71184_1784255309.jpg) Juhar Mohammed Machine Learning Researcher](https://jobicy.com/u/id71184.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a highly analytical data and marketing operations professional with experience turning complex datasets into clear business insights. My background spans product analytics, marketing operations, business intelligence, and sales analysis, with a strong focus on improving attribution, reporting accuracy, and decision-making. I have worked closely with Engineering, Product, Marketing, and Sales teams to build reliable data pipelines, define tracking standards, and improve the quality of reporting across organizations. I enjoy translating technical data constraints into practical guidance for non-technical stakeholders and helping teams move faster with better information. My experience includes administering analytics and MarTech stacks, building dashboards, performing data quality audits, and supporting lifecycle and campaign optimization. I am comfortable working with SQL, Excel, BI tools, and modern analytics platforms to uncover trends, validate performance, and support strategic planning. I also bring a strong operational mindset, having owned reporting cadences, improved CRM workflows, and supported cross-functional teams in fast-paced environments. I value clean processes, dependable data, and solutions that scale across teams and systems. In addition to analytics work, I have contributed to technical SEO initiatives, compliance-related tracking improvements, and automation efforts that strengthen marketing execution. I am motivated by roles where I can combine analytical rigor with business impact. Overall, I am seeking opportunities where I can apply my experience in data analysis, marketing operations, and business intelligence to help organizations improve performance, optimize systems, and make smarter decisions. ## Skills ### [SQL](https://jobicy.com/talent/sql.md)[Salesforce](https://jobicy.com/talent/salesforce.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Excel](https://jobicy.com/talent/excel.md)[HubSpot](https://jobicy.com/talent/hubspot.md)[Tableau](https://jobicy.com/talent/tableau.md)[Forecasting](https://jobicy.com/talent/forecasting.md)[Power BI](https://jobicy.com/talent/power-bi.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Looker](https://jobicy.com/talent/looker.md)[Snowflake](https://jobicy.com/talent/snowflake.md)[Business Intelligence](https://jobicy.com/talent/business-intelligence.md)[Statistical Analysis](https://jobicy.com/talent/statistical-analysis.md)[Marketo](https://jobicy.com/talent/marketo.md)[BigQuery](https://jobicy.com/talent/bigquery.md)[Customer Segmentation](https://jobicy.com/talent/customer-segmentation.md)[Google Tag Manager](https://jobicy.com/talent/google-tag-manager.md)[Technical SEO](https://jobicy.com/talent/technical-seo.md)[Marketing Operations](https://jobicy.com/talent/marketing-operations.md)[Firebase](https://jobicy.com/talent/firebase.md)[Pardot](https://jobicy.com/talent/pardot.md)[Qlik](https://jobicy.com/talent/qlik.md)[DemandBase](https://jobicy.com/talent/demandbase.md)[Dashboarding](https://jobicy.com/talent/dashboarding.md)[Customer.io](https://jobicy.com/talent/customer-io.md) ## Tech Stack & Tools ### Application Hosting [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/firebase/firebase-original.svg) Firebase](https://jobicy.com/talent?tool=firebase.md) ### Marketing and Sales Tools [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/salesforce/salesforce-original.svg) Salesforce](https://jobicy.com/talent?tool=salesforce.md) ## Experience Lead Product Data & Insights Analyst @ Discogs Feb 2026 - Present Administered and optimized the core analytics and MarTech stack, including GA4, GTM, Customer.io, HubSpot, and BigQuery. Partnered with Engineering to maintain clean data pipelines and unified tracking standards. Collaborated with Product and Marketing to translate data constraints for non-technical stakeholders. Used SQL, advanced Excel, and AI tools to accelerate query drafting, data quality audits, documentation, and dashboard maintenance in Looker and Metabase. Lead Marketing Operations Analyst @ Discogs Feb 2025 - Jan 2026 Administered the marketing technology stack including Customer.io, GA4, Google Tag Manager, and Firebase. Partnered with Engineering on data pipelines between Google Cloud Project, BigQuery, and marketing platforms. Built Looker dashboards, supported user segmentation and attribution reporting, and collaborated on technical SEO initiatives such as structured data and crawl optimization. Volunteering: Various @ Sabbatical Feb 2023 - Jun 2024 Volunteered with multiple regional and international organizations including Second Harvest Food Bank, Fremont Community Church, Kids Against Hunger, ViveMar, and the Jaguar Rescue Center. Senior Marketing BI Analyst @ Rimini Street Feb 2021 - Feb 2023 Analyzed enterprise datasets to identify trends and KPIs tied to acquisition, retention, and conversion. Conducted data cleansing and transformation to ensure data integrity. Partnered with marketing, sales, and product management teams and built dashboards and BI tools for executive leadership. Marketing Data Analyst @ Rimini Street Jun 2019 - Feb 2021 Owned the reporting cadence for marketing leadership and delivered insights for executive strategy. Standardized funnel KPIs and improved cross-functional collaboration between Marketing and Engineering to streamline workflows and accelerate campaign velocity. Senior Sales Analyst @ O2 Mortgage Jan 2018 - Mar 2019 Used statistical evaluation techniques including regression analysis, predictive modeling, and time-series forecasting to optimize sales metrics and volume planning. Conducted market intelligence and competitive analysis and designed sales KPIs for automated performance reporting. Sales Operations Analyst @ O2 Mortgage Mar 2016 - Dec 2017 Managed CRM administration, including updates, custom fields, and automated workflows. Supported sales operations, improved team enablement, and reviewed mortgage sales processes to boost pipeline velocity. ## Education Azusa Pacific University Not specified Bachelor of Science, Business - Finance This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.