![Chris Love](https://jobicy.com/react/themes/app/images/avatar.jpg)
Chris Love

# Visual Designer II / Strategist

Actively looking · Member since 1 Sep 2023 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryWith 14 years of experience, I have evolved from an advertising art director to a strategic content designer. I started by creating impactful campaigns for small and large brands, using my talent for conceptualizing ideas that resonate with audiences. I then specialized in online and mobile brand strategies, excelling at boosting impressions, installs, and revenue.

## Skills

24 capabilities[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Adobe After Effects](https://jobicy.com/talent/adobe-after-effects.md)[Adobe Creative Cloud](https://jobicy.com/talent/adobe-creative-cloud.md)[Adobe Illustrator](https://jobicy.com/talent/adobe-illustrator.md)[adobe indesign](https://jobicy.com/talent/adobe-indesign.md)[Adobe Photoshop](https://jobicy.com/talent/adobe-photoshop.md)[Advertising](https://jobicy.com/talent/advertising.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Customer Journey Mapping](https://jobicy.com/talent/customer-journey-mapping.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Digital Design](https://jobicy.com/talent/digital-design.md)[Figma](https://jobicy.com/talent/figma.md)[Graphic Design](https://jobicy.com/talent/graphic-design.md)[HTML CSS](https://jobicy.com/talent/html-css.md)[Jira](https://jobicy.com/talent/jira.md)[Lightroom](https://jobicy.com/talent/lightroom.md)[Mobile Testing](https://jobicy.com/talent/mobile-testing.md)[Photography](https://jobicy.com/talent/photography.md)[Salesforce](https://jobicy.com/talent/salesforce.md)[UI UX](https://jobicy.com/talent/ui-ux.md)[User Experience Design](https://jobicy.com/talent/user-experience-design.md)[User Flows](https://jobicy.com/talent/user-flows.md)[Video Editing](https://jobicy.com/talent/video-editing.md)

## Experience

Career history

### Visual Designer II / Strategist · Liftoff Mobile

11/2017 – 02/2024Designed ads, internal tools, and user interfaces in Figma, collaborating closely with engineers for user experience implementation and verification. Those tools increased efficiency by 40%, leading to a 150% team growth.
Achieved 88% ITI lift by introducing an HP Bar concept through an OKR strategy.
Collaborated with Skillz to elevate daily spending to $20K/day with a GTM strategy, leading to a 9% spend-lift for Liftoff and 20% for Skillz.
Enhanced effectiveness of banner ads over video advertising by 120% through a/b testing.

### Senior Designer · Tailored Brands

04/2015 – 11/2017Drove K&G to become the most profitable brand at Tailored Brands through innovative design language, motion assets, and captivating photographic storytelling.
Created a second job for myself when I added motion to our product shoots.

### Freelance Art Director · Various Employers

01/2011 – 12/2014Developed and implemented innovative campaign strategies, resulting in significant business growth.
Spearheaded a successful ad campaign for Borsao Wines, achieving an 18% increase in sales by effectively targeting a younger demographic.
Cultivated and maintained strong client relationships through the delivery of high-quality, integrated campaigns.

### Art Director · Mckee Wallwork Cleveland

1/2010 – 1/2011Successfully won 80% of new business through the creation of impactful campaign ideas.
Received 5 prestigious industry awards in recognition of outstanding agency performance.

## Education

Learning history

### Hampton University

08/2002 – 05/2007Graphic Design

### The Creative Circus

10/2007 – 9/2009Art Direction

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