![Ashanti Turner](https://jobicy.com/react/themes/app/images/avatar.jpg) Ashanti Turner # Marketing Manager Actively looking · Member since 5 Sep 2023 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryIm someone who is able to take a strategy and execute it in a creative fashion. With a background in marketing, branding, and apparel design, I found a home in harmonizing creativity and strategy. This ability led me to pursue and graduate with a Masters in Global Brand and Apparel Management in 2020 as well as join a early event planning startup at the top of 2021. I currently serve as the Manager of Growth Marketing and Creative Strategy leading a wide range of creative and marketing projects. I’m highly tech savvy, proficient in creative storytelling and strategy, and have experience managing the day-to-day aspects of brand marketing initiatives, ## Skills 17 capabilities[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Canva](https://jobicy.com/talent/canva.md)[Competitor Research](https://jobicy.com/talent/competitor-research.md)[Consulting](https://jobicy.com/talent/consulting.md)[Content Development](https://jobicy.com/talent/content-development.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Coordination](https://jobicy.com/talent/coordination.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Creative Writing](https://jobicy.com/talent/creative-writing.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Microsoft Visio](https://jobicy.com/talent/microsoft-visio.md)[Microsoft Word](https://jobicy.com/talent/microsoft-word.md)[Project Management](https://jobicy.com/talent/project-management.md) ## Experience Career history ### Manager, Growth Marketing and Creative Strategy · The Bridesquad App January 2020 – PresentIdeate creative campaigns to highlight unique brand story and establish brand identity through application website and marketing channels Direct creative team and oversee organic digital strategy by defining campaigns goals and objectives, leading creative briefs, establishing timelines/calendars, managing marketing budgets Oversee the execution of the day-to-day administration including tracking campaign delivery and timelines, invoicing and campaign fulfillment Conduct analysis of campaign performance and provide recommendation for optimization including monitoring campaign engagement KPIs such as click through rate (CTR), conversion rate and revenue generated Partnered with brand marketing team to implement organic social media strategies that improved engagement KPIs, user growth and retention by 43% across primary marketing platforms within the last year Executed UGC creative project and multi-channel creative campaigns that increased brand awareness and resulted in a 15% increase in revenue Built organic network of 15 brand influencer/ambassador and UGC creators Leveraged quarterly analytics to target key metrics for growth recommendations and identifying industry level challenges for future content plans ### Project Coordinator · Leaderboard Branding September 2021 – August 2022Collaborated with a team of 5+ project managers to develop project timelines, administer project management support, and delegate necessary resources throughout coordination process Initiated outreach to vendors and outside partners on a routine basis to ensure effective project management and timely project delivery Managed company database of 25+ project simultaneously; updated project timelines and generated daily status reports Performed routine quality assurance reviews and fact-checking research of client-facing documents reducing error rate by 40% Created presentations and compiled materials for internal calls and meetings with cross-functional teams ### Marketing Intern · We Are LMS/Postworthy May 2019 – August 2019Developed digital campaign roadmap to highlight unique brand story through application, website, and social media channels Leveraged knowledge of social channels such as Instagram, YouTube, Pinterest and TikTok to identify new influencers/ambassadors that aligned with key demographics as well as changes in the social landscape Led market research and A/B testing teams for consumer platform, Postworthy, to identify new brand and product opportunities Initiated the acquisition of 40 influencer/ambassador partnerships with BIPOC creators, growing the total number of minority influencers/ambassadors across 5 brand campaigns by 133% ### Interim Unit Marketing Coordinator · FDY Incorporated/NCCU Campus Feb. 2013 – Aug. 2016Led the development and execution of creative design concepts for print and digital materials, social media channels, events and experiential activations Conceptualized event activations and brand partnerships that focused on increasing brand awareness and building student rapport Managed campaign calendar and logistics for all campus dining and retail events; scheduling 5 promotional online/offline activations per month Coordinated cross-functionally with leadership and business affairs teams on special projects, events activations, and product launches resulting in 100% of all campaigns being successfully executed Analyzed consumer feedback to pinpoint trending products, brands and address student needs Proposed and presented engaging marketing strategies to key stakeholders ## Education Learning history ### University of North Carolina Greensboro August 2018 – May 2020Master of Science in Consumer, Apparel and Retail Studies; Global Brand and Apparel Management Related Coursework: Consumer Behavior in Apparel and Retail, Advanced Retail Buying and Merchandising, Advanced Retail Analysis, Analysis of Apparel and Related Industries, Retail Data Analytics, Apparel Brand Management, Principles of Supply Chain, Marketing Innovations, Retail Techniques ### North Carolina Central University January 2012 – May 2016Bachelor of Science in Family and Consumer Sciences, Textile and Apparel Design Related Coursework: Introduction to Advanced Retail Buying, Consumer Textiles, Trends in Textile and Apparel This professional hasn’t added portfolio projects yet. 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