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Konner Johnson

# Strategy Associate

Actively looking · Member since 5 Sep 2023 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryEngaging media professional knowledgeable about customer relations and content development strategies. Proficient in building audiences,
maintaining branding, and launching initiatives with successful multi-platform approaches. Organized and detail-oriented professional that brings
fresh content with creativity and adaptable voice based on target audiences and platforms

## Skills

19 capabilities[Advertising](https://jobicy.com/talent/advertising.md)[Analytical Skills](https://jobicy.com/talent/analytical-skills.md)[Asana](https://jobicy.com/talent/asana.md)[Canva](https://jobicy.com/talent/canva.md)[Content Creation](https://jobicy.com/talent/content-creation.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Creative Thinking](https://jobicy.com/talent/creative-thinking.md)[Facebook Ads](https://jobicy.com/talent/facebook-ads.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Google Docs](https://jobicy.com/talent/google-docs.md)[Google Sheets](https://jobicy.com/talent/google-sheets.md)[Instagram Ads](https://jobicy.com/talent/instagram-ads.md)[LinkedIn Ads](https://jobicy.com/talent/linkedin-ads.md)[Meta Business Suite](https://jobicy.com/talent/meta-business-suite.md)[Project Management](https://jobicy.com/talent/project-management.md)[Social Media Management](https://jobicy.com/talent/social-media-management.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md)

## Experience

Career history

### Strategy Associate · Hearts & Science(Omnicom Group)

4/2023 – current● Kaiser Permanente Account:
- Working with strategy team to prepare presentations, reports, and communicating recommendations to client
- Collaborating with cross-functional teams (social, digital & local) to ensure alignment and successful execution of strategic plans
- Collecting/interpreting data to create financial charts, conduct cost-benefit analyses and assess the potential impact of strategic
decisions
- Reporting/monitoring on performance of competitors and market positioning to identify areas of improvement

### Assistant, Social Analyst · Resolution Agency(Omnicom Group)

8/2021 – 3/2023● Palo Alto Account:
- Updated daily budget pacing, basic bid management and optimizations
- Assisted with development of keywords interest targets for social and copy builds following Resolution Media and client-specific best
practices
- Created social ads and assisted with campaign launches within LinkedIn Campaign Manager
- Recognized issues and knew which optimization tactics were appropriate to leverage based on client goals and data analysis
● Virgin Voyages Account:
- Created/monitored global paid social campaigns for Virgin Voyages across multiple social platforms(YouTube, Tik Tok, Pinterest &
Facebook/Meta)
- Analyzed metrics/data with social team to create reporting insights for weekly client presentation
- Made optimizations and tested out target audiences to help achieve client goals
- Stayed up to date with social media trends and conducted research on consumer behavior to drive efficiencies within campaigns

### Social Media+Content Manager(Freelance) · KAECHE

5/2020 – 8/2021• Created, edited, & monitored engaging content/posts daily; social media marketing.
• Boosted effectiveness through use of influencers known to target demographics.Improved tracking by selecting most relevant KPIs for
monitoring and reporting.
• Increased followers by 700 in a three month period while increasing shares by incorporating interesting and informative content.
• Successfully completed a marketing campaign that increased sales by 40%

### Warranty Analyst · Toyota Headquarters

11/2019 – 4/2020• Qualified the customer warranty claims for applicability and corresponded w/ warranty admins via written communication.
• Communicated with Warranty supervisors/admins to ensure warranty parts met all eligible warranty requirements. • Read
technical manuals & conferred with users to investigate and provide technical assistance and support.
• Processed and completed over 100 warranty claims a day.

### PR Intern · MoreGood Media

2/2019 – 5/2019• Created a customized media list for clients using Cision & Excel
• Researched media outlet publications & assisted with creating segment ideas
• Reviewed media pitches for a non-profit organization and serial entrepreneurs. Both of these pitches were picked up by media. •
Social media marketing for Instagram & Facebook/Created core pitches from transcribed video calls

## Education

Learning history

### Southern University A&M College

Dec 2017Bachelor of Arts

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