![Natalie Robinson](https://jobicy.com/react/themes/app/images/avatar.jpg) Natalie Robinson # Marketing Manager Actively looking · Member since 7 Sep 2023 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryfrom 75 USD/hourlyWork preferenceFull Time, ContractExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a passionate and results-oriented marketing and project management leader with over ten years of experience. I thrive on delivering impactful and engaging marketing programs that drive brand awareness, demand generation, and customer loyalty. In my most recent role as Senior Manager of Public Sector Marketing at Adobe, I managed and executed cross-channel marketing and ABM strategies that aligned with sales goals. I also leveraged my Project Management Professional (PMP) and Certified Scrum Master (CSM) certifications to plan and execute various in-person, hybrid, and virtual marketing programs. Outside of work, I am the co-founder of RUNGRL, a market-leading wellness brand created by and for Black women runners. I am motivated by the mission of transforming generational health outcomes for Black families through running, community, and strategic advisory. I am a creative and strategic thinker with a proven track record of success in developing and executing marketing campaigns that achieve results. I am also a passionate advocate for diversity and inclusion in the workplace and in the running community. I am always looking for new challenges and opportunities to learn and grow. I am excited to continue my career in marketing and to make a positive impact on the world. ## Skills 11 capabilities[Asana](https://jobicy.com/talent/asana.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Canva](https://jobicy.com/talent/canva.md)[Collaboration](https://jobicy.com/talent/collaboration.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Google Slides](https://jobicy.com/talent/google-slides.md)[Google Suite](https://jobicy.com/talent/google-suite.md)[Influencer Marketing](https://jobicy.com/talent/influencer-marketing.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Project Management](https://jobicy.com/talent/project-management.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md) ## Experience Career history ### Sr. Marketing Manager · Adobe 11/2021 – 06/2023Developed quarterly cross-channel marketing, account-based marketing strategies, and strategic plans aligned with sales leadership goals and objectives. Managed marketing program execution directly as well as through agencies and internal marketing teams, including demand generation, experiential, campaigns, content, and partner marketing. Reported back to leaders in the ecosystem on marketing performance, identifying wins, challenges, and lessons learned. Fostered relationships with clients and partners. Developed and executed insights-driven comprehensive marketing strategies to drive brand awareness and increase market share. Conducted in-depth market research and competitor analysis to identify emerging trends and new opportunities within the public sector market, informing field program execution and positioning strategies. ### Senior Consultant · Guidehouse 12/2020 – 11/2021Planned and collaborated with cross-functional teams to streamline manual account processes through virtual workshops, resulting in an automated account disabling process and a remarkable 70% reduction in processing time. Led and designed a highly visible vaccine self-attestation market analysis, providing insight-driven recommendations based on thorough research, demos, and findings. Facilitated clients in building new strategies and prioritizing product requirements and features for automated account administration, originating user stories and launch strategies aligned with organizational strategic goals. Conducted qualitative analysis using survey data to create a segmented lead generation process, utilizing a digital form that increased qualified leads, saved 50% of time, and streamlined the entire process. Conducted interviews and focus groups, leading to an insight report that informed a strategic plan for contract vetting and capture, resulting in a streamlined and insight-driven capture plan. Directed cross-functional stakeholders to establish different segmentation strategies, successfully pushing respective customer profiles down the funnel and implementing three new robotic process automations (RPA). ### Project Manager · Mobomo 01/2018 – 12/2020Project Management- Cultivated and executed IT modernization, web, mobile application development, system engineering, and networking projects in support of federal government and commercial clients, resulting in delivering enhancements and client value. Agile Methodologies- Certified Scrum Master (CSM) who worked with cross-functional teams, including developers, testers, clients, and product owners, to identify cross-team dependencies, manage team tasks, facilitate scrum ceremonies such as daily stand-ups, sprint planning, and retrospectives. Product Execution- Fast-tracked and coordinated cross-functional web development and mobile app team along with stakeholders to prioritize features and develop a rebranded website and two multilingual mobile apps, influencing the client to identify key features, increasing app performance, improving SEO, and improving security posture. Strategic Communication- Championed and directed a client-first approach to deliver a highly visible Windows 10 product launch and upgrade to 3,000+ users by developing a cross-team workstream and launch plan, ensuring stakeholder readiness. Proactive Problem Solver- Spearheaded and devised a migration plan with technical team leads for a critical Server 2008 deprecation initiative, eliminating end-of-life equipment from the environment, diminishing enterprise security vulnerabilities, streamlining maintenance costs, and potential hardware issues. ### Project Manager · MIL Corporation 12/2012 – 01/2018Project Management- Championed and spearheaded operations, networking, and engineering team implementing large-scale IT projects including upgrades, operating system updates, migrations to cloud platforms and tools to include Microsoft Office 365, Amazon Web Services (AWS), and OneDrive deployment, providing end-users with improved efficiency, modernization, and cohesive ease of use. Agile Methodologies- Certified Scrum Master (CSM) who introduced and trained teams to adopt scrum methodologies. Strategic Communication- Documented and briefed team leads and clients with weekly and monthly client-briefs, including project status, ticket reporting, cross-team accomplishments, issues, and project milestones. Proactive Problem Solver- Overhauled, centralized and streamlined onboarding and clearance processes for new hires by identifying bottlenecks and remediating them by creating an online task tracker and through individualized follow-ups resulting in a 50% reduction in processing times. Vendor Management- Collected and tracked contractor financials, maintained forecast, produced subcontractor purchase requests, authorized employee travel and expense reports, orchestrated contractor financials, reducing errors by 75%. ### Chief Digital Officer and Co-founder · RUNGRL 2017 – PresentDevelop and implement comprehensive social media campaign strategies driving brand awareness and consideration. Gather and analyze data to inform strategic decisions for partner global fitness, wellness, and beauty brand teams. Integrate creative using marketing insights and data analytics to deliver monthly digital content, including video, web content, and social media campaigns. Brand partnerships have included Nike, HOKA, Fleet Feet, FP Movement, and more. Develop and execute engaging and effective influencer marketing campaigns that are compelling, unique, and targeted campaign. Research consumer trends, competitive insights, and past campaign performance to develop winning proposals and presentations through creative storytelling that showcases the RUNGRL team's creativity and expertise. ## Education Learning history ### North Carolina Agricultural and Technical State University 2003/2007BS- Marketing ### University of Maryland Global Campus 2012MBA This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.