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Alexandra Correale

# Marketing Professional

Actively looking · Member since 8 Sep 2023 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summaryResults-driven marketer with 8+ years of experience creating and implementing strategic campaigns to drive business growth. Skilled in crafting compelling content, leveraging data analytics, and delivering impactful solutions. Experienced in the technology industry with a track record of increasing brand visibility and customer acquisition. Detail-oriented, agile, and resourceful. Seeking a position to contribute diverse skills and passion for innovation to a dynamic team in a forward-thinking organization.

## Skills

10 capabilities[Adobe Creative Cloud](https://jobicy.com/talent/adobe-creative-cloud.md)[Analysis](https://jobicy.com/talent/analysis.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Communication](https://jobicy.com/talent/communication.md)[Data Analytics](https://jobicy.com/talent/data-analytics.md)[Paid Marketing](https://jobicy.com/talent/paid-marketing.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Self motivated](https://jobicy.com/talent/self-motivated.md)[Teamwork](https://jobicy.com/talent/teamwork.md)[Time Management](https://jobicy.com/talent/time-management.md)

## Experience

Career history

### Special Projects Manager · Local Union No. 3, IBEW

July 2019 – Present• Led a comprehensive audit project, streamlining procedures and establishing new communication and training standards for stakeholders.
• Achieved a remarkable 38% increase in internal team efficiency, resulting in the successful closure of cases within four months.
• Directed cross-functional projects to address communication gaps and enhance platform UI, fostering interdepartmental collaboration.
• Conducted regular assessments with external vendors, proactively analyzed data, and swiftly resolved arising issues.
• Evaluated system technology, hardware, and software viability and established training protocols for key departments.
• Reported findings directly to the President and collaborated with the IT director to propose improvements to proprietary software.

### Freelance Digital Marketer · AIC Media

2016 – 2020• Formulated targeted media strategies to enhance small businesses' SEO, online presence, and social media following.
• Successfully executed media calendars, crafting compelling social media copy and enhancing online content.
• Spearheaded the expansion of future social media content and played a pivotal role in growing overall branding.
• Generated insightful campaign reports to track trends and identify areas for improvement.
• Increased social media following by an average of 15% across multiple client accounts within six months.

### Social Media Manager · The International ANDY Awards / The Advertising Club of NY

July 2016 – April 2017• Enhanced brand awareness through development, execution, and management of the social presence for a global advertising award show.
• Conducted in-depth analysis of campaign data and implemented a comprehensive strategy to optimize social media platforms, content marketing, SEO, and social advertising campaigns.
• Acted as the primary point of contact for external agencies and PR teams, ensuring effective social media coordination.
• Collaborated with website developers to conduct a thorough website audit and oversee recommended changes.
• Implemented an editorial calendar to streamline content management, track promotions, and monitor social ad campaigns.
• Achieved a record-breaking 62% increase in student submissions for the Glen C. Smith Award.

## Education

Learning history

### New York Institute of Technology

2014Master of Arts - Marketing and Communications

### New York Institute of Technology

2013Bachelor of Fine Arts - Graphic Design

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