Kyle D Anderson

# Digital Marketing Professional - Email, Content, Copywriting

Location United StatesDesired Salary UnspecifiedWork preference Full TimeLinks Status   Actively looking Field / Industry Marketing & Sales

* SharePreferences:Relocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet

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[Overview](#overview)

## About Me

Creative professional with more than 13 years of experience crafting and implementing effective content strategies that drive increased revenue and audience engagement. Unparalleled attention to detail, motivation, and work ethic.
Adept in managing successful, collaborative teams in fast paced environments. Proven ability to remain innovative, optimize performance, support the needs of the organization, and achieve desired growth.

## Skills

### [Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Marketing](https://jobicy.com/talent/marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Content Creation](https://jobicy.com/talent/content-creation.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)

## Education

Loyola University Maryland  2006/2010  Bachelor's Degree

## Experience

Editorial Director @ Lurn Inc  March 2021 - Current •Generated more than $2.04 million in revenue within the first twelve months of tenure after launching Lurn’s newsletter business from scratch.
•Directed all email marketing campaigns for distribution lists with more than one million names, targeting entire buyer lifecycle.
•Copywriting for various long-form sales pages, short-form opt-in pages, VSL pages, email campaigns, Facebook advertisements and video scripts across all company product silos.
•Launched six segmented newsletters to align with Lurn’s core product silos (including all new user email welcome series, daily/weekly content, and dedicated sales emails).
•Generated 5,000-10,000 registrants per live event after overseeing the email marketing for bi-monthly sales webinars.

Franchise Lead @ Agora Publishing (Money Map Press)  May 2020 - March 2021 •Oversaw 25.8 million in revenue over the course of 2020 from the AngelsandEntrepreneurs.com and TotalWealth.com businesses.
•Led eight internal direct reports, as well as the entire freelance contractor team.
•Created and executed all promotional campaigns through conception, writing, design, filming, review, and launch.
•Maintained full editorial and copywriting direction for both franchises.

Managing Editor @ Agora Publishing (Money Map Press)  October 2013 - May 2020 •Directed the entire editorial strategy for MoneyMorning.com, resulting in eight million annual unique impressions and more than two million subscribers.
•Managed approximately 1,300 articles per year.
•Led a team of thirteen direct reports, as well as full direction on SEO strategy, best writing practices, and marketing campaigns.

Assistant Director of Marketing @ Capitol College  December 2010 - October 2013 •Wrote various grants and proposals for charitable foundations and government solicitations.
•Authored quarterly magazine, newsletters, press releases, news stories.