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Erica Willis

# Product Designer

Actively looking · Member since 11 Sep 2023 [Message](https://jobicy.com/dashboard-page.md)

ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set
* [Overview](#overview)
* [Portfolio 0](#portfolio)
* [Services 0](#services)

## About

Professional summary3 years of experience as a Product Designer and UX Researcher/Designer, increasing customer satisfaction, onboarding time, and revenue. Streamlined services to help customers reach their financial goals and improved UX design processes, resulting in 25% increase in revenue in 3 months and 25% reduction in customer service response time in 6 weeks.

## Skills

7 capabilities[Adobe](https://jobicy.com/talent/adobe.md)[CSS](https://jobicy.com/talent/css.md)[Figma](https://jobicy.com/talent/figma.md)[HTML](https://jobicy.com/talent/html.md)[Usability Testing](https://jobicy.com/talent/usability-testing.md)[User Interviews](https://jobicy.com/talent/user-interviews.md)[User Research](https://jobicy.com/talent/user-research.md)

## Experience

Career history

### Product Designer · Xandri

02/2021 – 09/2023Increased revenue by 25% in 3 months through improved customer onboarding strategies.
Increased customer satisfaction by streamlining services to help them reach their financial goals and enhance digital products.
Reduced customer service time from over 10 minutes to under 2 minutes in 2 weeks, using customer service optimization and data analysis.
Conducted various product reviews and studied business metrics to maintain a platform that was thoughtful, equitable and cross-functional in 3 weeks.
Increased user engagement of the native app and responsive web app by 20% in 2 months, utilizing design thinking and product strategy.

### Product Designer · NBTW Entertainment

07/2021 – 06/ 2023Created more efficient onboarding process that reduced time from 3 days to 2 days in 2 months, by revamping UI and UX design processes.
Utilized design skills to develop intuitive and visually appealing user interfaces that aligned with brand guidelines and company culture.
Managed various projects autonomously that increased customer conversion by 25% in 3 months through UX/UI design and content personalization.
Worked directly with stakeholders to understand request and end- user feedback to devise site maps, user flows, wire frames and mockups for new ideas and designs to test and learn.
Facilitated manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates and boost marketing agility.

### UX Researcher/ Designer · Caltex Consulting

03/2022 – 04/ 2023Facilitated exercises that built trust among a team 5 to create a strategy to reduce customer service response time by 25% in 6 months, using empathy and collaboration.
Delivered end to end solutions that translated low-Client requirements and wireframes into high-client prototypes to drive alignment on features and functionality among key stakeholders in 3 weeks.
Maximized system performance to push forward the evolving design system and maintain a consistent experience for end users.
Conducted design reviews to receive constructive feedback and maintain a high level of efficiency and consistency among the product design team

## Education

Learning history

### University of North Texas

08/2016 – 12/2020Google UX Design Certification

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