Kaelee Martinez # Senior Marketing Specialist Location United StatesDesired Salary UnspecifiedWork preference Full TimeRelocation NoLinks Status Actively looking Field / Industry Creative & Design * Share Skill AssessmentsThis user has not passed any tests yet Languages English - ReportPeople also viewed [![Adia Liv P. Bacolod](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/05/avatar_66683_1779685419.jpg) Adia Liv P. 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Strengths in creativity, teamwork, and big picture thinking with a passion for building projects from ideation to execution. Fine arts background coupled with strong research skills, I have an eye for high-quality design. ## Skills ### [Communication Skills](https://jobicy.com/talent/communication-skills.md)[Communication](https://jobicy.com/talent/communication.md)[Analytical Skills](https://jobicy.com/talent/analytical-skills.md)[Relationship Building](https://jobicy.com/talent/relationship-building.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Budgeting](https://jobicy.com/talent/budgeting.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Graphic Design](https://jobicy.com/talent/graphic-design.md)[Canva](https://jobicy.com/talent/canva.md)[Team Building](https://jobicy.com/talent/team-building.md)[Asana](https://jobicy.com/talent/asana.md)[Design](https://jobicy.com/talent/design.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Community Management](https://jobicy.com/talent/community-management.md)[Adobe](https://jobicy.com/talent/adobe.md)[Branding](https://jobicy.com/talent/branding.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Adobe Photoshop](https://jobicy.com/talent/adobe-photoshop.md)[Community Building](https://jobicy.com/talent/community-building.md)[Employer Branding](https://jobicy.com/talent/employer-branding.md)[Adobe Illustrator](https://jobicy.com/talent/adobe-illustrator.md)[Adobe Creative Cloud](https://jobicy.com/talent/adobe-creative-cloud.md)[Brand Identity](https://jobicy.com/talent/brand-identity.md)[adobe indesign](https://jobicy.com/talent/adobe-indesign.md)[Partnership Building](https://jobicy.com/talent/partnership-building.md) ## Experience Community Marketing Specialist @ Luxer One October 2022 - Present - Manage the comprehensive online presence of Luxer One, overseeing all aspects of our brand's digital footprint - Lead social media strategy, curating engaging content and fostering meaningful connections with the audience including maintaining an A+ rating on BBB - Educate and engage current customers on product updates and features to enhance user satisfaction and retention - Initiated and took a leadership role in creating Luxer One's brand mascot, aligning it with our brand identity - Function as a video producer, director, casting director, and screenwriter, creating over 35 captivating Youtube videos to promote our products and services, growing our youtube subscriber count by 85% - Manage influencer marketing efforts, identifying and collaborating with talent, negotiating contracts, and ensuring deliverables are met. UX/UI Designer Content Specialist @ Little Big Smart LLC April 2022 - October 2022 - Doubled the brand’s instagram following from 10k to ~20k in two months. - Grew the reach of the brand monthly from ~30k views/post to over 100k views/post. - Diversified content strategy by adding new channels including Youtube Shorts. - Defined the new brand strategy resulting in a complete brand-redesign and building a new website to create a more cohesive and succinct user experience Creative/ Post Production Photography Editing Specialist @ Davies Imaging Group March 2020 - August 2021 - Brought to life the voice of the Davies Imaging brand by strategizing content to create a brand story that would resonate with our target audience. - Lead all overseas editor work on time & on budget including creating detailed instructions, communicating clear asks & guidelines across languages. - Successfully completed high-end photo composites worth up to $10,000 weekly for clients utilizing a keen sense for quality and expert knowhow of Adobe Suite. - Owned the social media content strategy and implementation processes across all social platforms including growing Davies Pinterest following from 0 to 20,000 monthly viewers in 3 months. Marketing Associate @ STROM Living November 2019 - June 2020 - Defined the new Strom Living brand strategy via market research, B2C & B2B market testing resulting in deployment of a new name, graphics, & market presence. - Managed & created content across all social media platforms including Facebook, Instagram, Pinterest, Google Ads, Facebook Ads, etc. - Designed & implemented new product packaging, product designs, print & digital manuals, and other materials for both customer & business partner facing assets. - Saw an opportunity to modernize the time-tracking system & took the initiative to own the transition and on-boarding process for all employees. Designer @ Center for the Humanities October 2017 - June 2019 - Conducted demographics research to sharpen targeted marketing through multiple digital & print avenues. - In charge of digital promotion & print marketing materials for humanities events. - Grew the online presence from ~200 followers to ~4,000 equating to more than half of the UC Merced student population. This resulted in engaging more than half of the student body in humanities’ events. ## Education University of California, Merced August 2015 - June 2019 bachelors of arts University of California, Davis January 2022 - July 2022 UX/UI Certification Portfolio not available. Services not available.