Alyssa Nevergold # Brand Manager Location United StatesDesired Salary UnspecifiedWork preference Full TimeLinks Status Actively looking Field / Industry Marketing & Sales * SharePreferences:Relocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet No languages specified. Report [Overview](#overview) ## About Me I'm Alyssa Nevergold, a professional digital marketer with an unwavering enthusiasm for steering brand expansion and pioneering creative solutions. My journey has been marked by driving exceptional results, nurturing teams, and fostering innovation. ## Skills ### [Team Leadership](https://jobicy.com/talent/team-leadership.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Social Media](https://jobicy.com/talent/social-media.md)[Process Optimization](https://jobicy.com/talent/process-optimization.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Brand Management](https://jobicy.com/talent/brand-management.md) ## Education Colorado State University 08/2015 - 05/2018 Bachelor of Arts Colorado State University logo Colorado State UniversityColorado State University Bachelor's Degree, Communication, Journalism, and Related ProgramsBachelor's Degree, Communication, Journalism, and Related Programs 2015 - 20182015 - 2018 Activities and societies: ASCSU, Alpha Delta Chi, Peace Corps Ambassador, Lory Student Center Marketing, PRSSAActivities and societies: ASCSU, Alpha Delta Chi, Peace Corps Ambassador, Lory Student Center Marketing, PRSSA After transferring to Colorado State University I quickly got involved within several organizations to strengthen my leadership, problem solving, and public speaking skills. I enjoyed serving on community-focused committees, planning campus events, and running social media campaigns. My studies focused on journalism and international development. My favorite courses included Sociology and Media, Publicity, and Business Ethics. ## Experience Social Growth Strategist @ Venus et Fleur 03/2022 - 07/2023 - Developed and executed brand marketing strategies through the establishment of KPIs, resulting in increased YoY social engagement by 12% and social impressions by 58%. - Managed internal teams and external agencies to execute successful coverage, creative, and campaigns, increasing YoY referral traffic by 4%. - Crafted GTM strategies, with compelling positioning, copy, and creative aimed to effectively communicate brand messaging for social channels, PR efforts, events, and influencer campaigns. - Conducted thorough market research and competitive analysis to identify key trends and insights. - Optimized paid media campaigns through creative analysis. - Identified, engaged, and nurtured relationships with key influencers and creators, increasing potential reach by 2.2x from Feb ‘23 - May ‘23. - Developed efficient workflows and processes for cross-functional communication and collaboration. - Established, tracked, and projected budgets for social, influencer, and PR campaigns using insights from both historical and present performance data. - Generated performance metric reports, conducted analysis, and provided recommendations to drive continuous improvement, increasing YoY revenue from organic channels by 7%. Lead Social Media Manager @ Madwire/Marketing 360 06/2018 - 12/2021 - Managed social media strategies and brand direction for 30-50 small businesses within service and lifestyle industries, maintaining a 97% MoM client retention rate. - Developed and maintained comprehensive brand guidelines to ensure consistent and cohesive brand representation across all marketing efforts. - Led a team of 8 social media managers, overseeing their management of 30-50 clients each, contributing to an average monthly company revenue of $382.5K. - Facilitated dynamic communication in fast-paced environments, fostering collaboration among marketing teams, clients, and stakeholders for streamlined client and social team management. - Utilized marketing analytics to assess data and proactively propose strategic adjustments, enhancing organic and paid social campaign performance optimization. - Implemented paid social campaigns for full-funnel marketing initiatives, yielding heightened impressions, increased website traffic, and enhanced revenue and/or lead generation. - Collaborated with director-level leadership to design processes, commission structures, and objectives for a social media department comprising over 40 employees. - Nurtured team members' professional advancement and development, fostering a culture of ongoing learning and growth. Social Media Marketer @ Colorado State University - Lory Student Center 10/2017 - 05/2018 - Curated creative concepts to develop and execute a well-optimized content calendar. - Cultivated digital and on-campus community expansion through strategic brand marketing initiatives. - Fostered inclusivity and diversity by effectively showcasing campus organizations. - Established an effective reporting framework for organic social metrics, contributing to ongoing campaign refinement. - Produced captivating content, through photography, video production, and compelling copywriting, to engage and inspire defined demographics.