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Languages  Russian - Native or Bilingual   English - Upper-Intermediate People also viewed
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[All talent ↗](https://jobicy.com/talent.md)
* [Overview](#overview)
* [Portfolio](#portfolio)

## About Me

I am a Marketing Lead with 8+ years of experience in digital marketing, product growth, and performance-driven strategies across fintech, SaaS, e-commerce, and service businesses.

I have worked in both large companies and smaller businesses, growing from hands-on execution roles into positions where I owned marketing direction, growth experiments, and cross-functional coordination.

My focus is not on isolated tasks, but on end-to-end marketing impact: from understanding user needs and funnel logic to launching, testing, and improving solutions tied to business goals.

In recent years, I have led marketing initiatives in a consulting and operational format, working closely with founders and internal teams. I take responsibility for prioritization, process building, and coordination of internal and external resources.

I am strongest in environments where marketing is tightly connected to product, analytics, and revenue, and where clear ownership, realistic expectations, and long-term thinking are essential.

I value decisions based on data, business context, and measurable outcomes. I bring a structured approach to growth, funnel optimization, and marketing management, with a strong emphasis on practical results.

## Skills

### [Data Analysis](https://jobicy.com/talent/data-analysis.md)[Cross Functional Collaboration](https://jobicy.com/talent/cross-functional-collaboration.md)[Reporting](https://jobicy.com/talent/reporting.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Performance Marketing](https://jobicy.com/talent/performance-marketing.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Conversion Rate Optimization](https://jobicy.com/talent/conversion-rate-optimization.md)[Messaging](https://jobicy.com/talent/messaging.md)[Growth Strategy](https://jobicy.com/talent/growth-strategy.md)[Product Positioning](https://jobicy.com/talent/product-positioning.md)[Product Analytics](https://jobicy.com/talent/product-analytics.md)[Customer Research](https://jobicy.com/talent/customer-research.md)[Brand Marketing](https://jobicy.com/talent/brand-marketing.md)[CRO](https://jobicy.com/talent/cro.md)[Retention Strategy](https://jobicy.com/talent/retention-strategy.md)[Customer Journey Mapping](https://jobicy.com/talent/customer-journey-mapping.md)[Marketing Management](https://jobicy.com/talent/marketing-management.md)[Funnel Optimization](https://jobicy.com/talent/funnel-optimization.md)[Hypothesis Testing](https://jobicy.com/talent/hypothesis-testing.md)[Unit Economics](https://jobicy.com/talent/unit-economics.md)

## Tech Stack & Tools

### Application Hosting

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/cloudflare/cloudflare-original.svg) Cloudflare](https://jobicy.com/talent?tool=cloudflare.md)

### Data Stores

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/mysql/mysql-original.svg) MySQL](https://jobicy.com/talent?tool=mysql.md)

### Design

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md)

### Development

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/docker/docker-original.svg) Docker](https://jobicy.com/talent?tool=docker.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/git/git-original.svg) Git](https://jobicy.com/talent?tool=git.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/github/github-original.svg) GitHub](https://jobicy.com/talent?tool=github.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md)

### Languages & Frameworks

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/css3/css3-original.svg) CSS3](https://jobicy.com/talent?tool=css3.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/html5/html5-original.svg) HTML5](https://jobicy.com/talent?tool=html5.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/java/java-original.svg) Java](https://jobicy.com/talent?tool=java.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/javascript/javascript-original.svg) JavaScript](https://jobicy.com/talent?tool=javascript.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/nodejs/nodejs-original.svg) Node.js](https://jobicy.com/talent?tool=nodejs.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/php/php-original.svg) PHP](https://jobicy.com/talent?tool=php.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/python/python-original.svg) Python](https://jobicy.com/talent?tool=python.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/react/react-original.svg) React](https://jobicy.com/talent?tool=react.md)

## Experience

Founder / Marketing Lead @ S0$#WS0  May 2023 - Present Founded and currently lead an independent marketing consulting practice, owning marketing strategy and execution for client businesses across fintech, e-commerce, SaaS, education, and services. Responsible for channel decisions, budget prioritization, growth hypotheses, funnel design, analytics, and coordination with internal and external teams.

Senior Marketing Specialist / Marketing Lead (Product & Performance) @ S0$#WS0  May 2021 - Apr 2023 Owned performance and growth initiatives in a product-driven fintech marketplace. Worked across acquisition channels, collaborated with product, analytics, and development teams, and contributed to funnel optimization and campaign evaluation.

Marketing Specialist (Growth / Performance) @ S0$#WS0  Mar 2018 - Feb 2019 Supported acquisition and growth initiatives across digital channels in a large financial ecosystem. Worked with marketing analytics, structured reporting, and regulated processes requiring alignment between marketing, analytics, product, and compliance.

Marketing Manager @ S0$#WS0  Apr 2017 - Apr 2018 Owned marketing strategy for commercial and mixed-use real estate projects. Planned and executed digital campaigns, aligned messaging with sales and project teams, and improved analytics and reporting for better decision-making.

Marketing Specialist → Marketing Manager @ S0$#WS0  Jun 2015 - Mar 2017 Worked on multiple SMB projects in hands-on execution and growing responsibility roles. Managed traffic acquisition, campaign setup, basic analytics, planning, prioritization, and coordination across e-commerce, local services, and early-stage products.

## Education

S0$#WS0$#W  2014 - 2014  Vocational secondary, Computer Science, Computer Programming Technician

Vocational secondary education in computer science and programming technician studies.

S0$#WS0$#W  2014 - 2014  Professional Qualification Assessment, Computer Systems Programmer

Professional qualification assessment in computer systems programming.

Portfolio not available.

Services not available.