Lawrence Tai # Senior Product Manager Location United StatesDesired Salary 80 - USD/hourlyWork preference Full TimeRelocation NoLinks Status Actively looking Field / Industry Product & Operations * ShareSkill Assessments:This user has not passed any tests yet No languages specified. Report [Overview](#overview) * [Portfolio](#portfolio) ## About Me I am an experienced Product Manager with a little over seven years of combining systems development experience with product management skills in strategical analysis and planning, critical thinking, and effective communications to drive product development from ideation to go-live launch initiatives. In-tuned with being people centric, acting as an empathetic liaison between business stakeholders, designers, engineers, and everyday users, I am an excellent team player where I work well cross functionally and collaboratively. I have worked across Tech, Entertainment, and Footwear & Apparel industries, and have led a vast range of product ownership, from complex CRM systems at Sony Pictures, to Digital Assets at DreamWorks Animation and The Walt Disney Company. My most recent engagement was at JCREW, and prior to JCREW at NIKE owning their Global Retail Payment, Global Marketplace Operations (Supply Chain Order Management system), and Brand Management Operations where I acted as Product Manager in each respective departments. With Over 7+ years of product management and development experience across Tech, Entertainment, and Footwear & Apparel industry, I have accumulated and groomed a very special set of skills where throughout my career I have: -Managed and led teams across developing various technologies such as CRMs, Digital Assets, Web Development, Retail Payment, & Order Management system. -Developed and maintained healthy relationships with clients and stakeholders such as Sony Pictures, Warner Brothers, DreamWorks Animation, The Walt Disney Company, & Nike. -Worked cross-functionally across many departments to achieve company objectives in an Agile Scrum environment. -History of proactively prioritizing product roadmaps that reflect the priority of work and development while maintaining client expectations and product vision to achieve company goals. ## Skills ### [Communication Skills](https://jobicy.com/talent/communication-skills.md)[Project Management](https://jobicy.com/talent/project-management.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Analytical Skills](https://jobicy.com/talent/analytical-skills.md)[Collaboration](https://jobicy.com/talent/collaboration.md)[Jira](https://jobicy.com/talent/jira.md)[Agile](https://jobicy.com/talent/agile.md)[Client Relationship Management](https://jobicy.com/talent/client-relationship-management.md)[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Critical Thinking](https://jobicy.com/talent/critical-thinking.md)[Confluence](https://jobicy.com/talent/confluence.md)[Client Management](https://jobicy.com/talent/client-management.md)[Consulting](https://jobicy.com/talent/consulting.md)[Business Analysis](https://jobicy.com/talent/business-analysis.md)[Process Optimization](https://jobicy.com/talent/process-optimization.md)[Microsoft Teams](https://jobicy.com/talent/microsoft-teams.md)[Operations Management](https://jobicy.com/talent/operations-management.md)[Conflict Resolution](https://jobicy.com/talent/conflict-resolution.md)[Business Strategy](https://jobicy.com/talent/business-strategy.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[CRM Management](https://jobicy.com/talent/crm-management.md)[Business Management](https://jobicy.com/talent/business-management.md) ## Experience Senior Product Manager @ JCREW 01/2024 - 11/2024 • Owned business-critical projects; Omni Channel Hub, Order Management System decommission & migration, and new initiative such as Social Media Influencer Orders; increased marketing sales, improved end user experience, and increased consumer engagement by 40%. • Partnered with cross functional teams of engineers, designers, DC and FC users to improve and streamline business processes and user journeys in ways that improved consumer engagements and drove sales. • Worked with operations, engineering, and stake holders to define data requirements, designs, as well as improvements needed to meet business logic and system enhancements. • Developed solutions to business challenges by communicating requirements to key partners; engaged with key partners to deliver and support initiatives; and communicated status and updates on product performance to stake holders Product Marketing Manager @ NIKE 09/2022 - 11/2023 The Catalyst Brand team is the leading force at Nike for connecting social influencers and culture icons with innovative marketing campaigns to deliver high heat experiences to the marketplace. The team is responsible for the output of all projects involving our global collaborations in fashion, design, entertainment, music, art and more. • Orchestrated and coordinated product seeding activities for Brand activations. • Managed and delivered requests coming from across the Nike organization to ensure product assortments and orders are placed and delivered in a timely manner, both internal and external parties. • Monitored progress of product seeding activities and adjust as necessary to ensure successful delivery of product to client and marketing events. • Met with internal and external stakeholders ie: CEO, Marketing Directors, Influential Partners, to showcase Nike's lates collaborative work • Ensured all project information, deliverables and artifacts are appropriately documented and stored. • Partnered collaboratively with Relationship Managers, Designers, and Marketing Team to ensure product placement is successful ie: working with warehouse and distributions centers to ensure product inventory is up-to-date. • Tracked royalties and marketing invoices, ie: photoshoot, marketing campaigns, commercials Product Manager @ NIKE 11/2020 - 09/2022 Led key product initiatives to help drive end-to-end development and launch of Nike's brand-new Enterprise Resource Planning system to market for Nike’s Global Marketplace Operations Supply Chain Order Management System known as NOW – Nike Operations Workspace • Successfully launched and supported Nike's ERP product activation in Greater China • Managed end-to-end product development processes for projects across cross-functional teams • Documented end-to-end processes to understand and advocate for existing order management needs in each geography. • Collaborated cross-functionally with Product and Tech to develop user stories, use cases, and test scenarios to map them to the broader program strategy to be shared with tech teams in alignment to all program methodology. • Collaborated with consumers and stakeholders to understand their pain points and needs for new features and enhancements to improve operational processes and provide a more seamless user experience. Product Manager @ NIKE 06/2019 - 08/2020 Nike logo Product Owner | Digital Product | Retail Payment Product Owner | Digital Product | Retail Payment Nike · ContractNike · Contract Jun 2019 - Aug 2020 · 1 yr 3 mosJun 2019 to Aug 2020 · 1 yr 3 mos Beaverton, OregonBeaverton, Oregon Supported global integration of Nike’s in store Point-of-Sale, payment card, and hand-held payment devices. • Successfully coordinated and deployed Nike’s Integrated Payment System to 5 geo specific locations, across 500+ stores, within 10month timeline by collaborating with Product, Project, Program, Developers, and Off-Shore teams. • Formed great partnerships with a range of users such as vendors, consumers, and internal stakeholders along with Release Management to understand requirements, user journey, user story, and feature launches along with system updates. • Documented processes through storyboards, wireframes, and flow charts from user specifications. • Proactively prioritized a product backlog that reflected the priority of work and development while maintaining client expectations and product roadmap. Product Manager @ The Walt Disney Company 05/2017 - 06/2019 Led and owned Walt Disney Company’s digital asset management system by proactively administering internal and external accounts. • Oversaw process improvement and changes; interviewed team members regarding services, processes, and management routines to identify actions that need to be taken to reach the desired state of maturity. • Directly interacted with customers and internal stakeholders including engineering teams, UX/UI, and investors to communicate customer concerns, and end user behaviors. • Ensured product success by developing key objectives and key results, and analyzing progress towards key performance metrics ## Education University of Maryland 09/2005 - 12/2010 Bachelor of Science Portfolio not available.