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* [Overview](#overview)
* [Portfolio](#portfolio)
* [Services](#services)

## About Me

Full-stack ownership of all marketing, branding, and communication for businesses of all sizes and functions.

Sales-focused marketing. Creative branding. Go-to-Market Strategy. Digital Marketing. Graphic Design. Print & Publishing. Data Mining & Discovery.

## Skills

### [Business Development](https://jobicy.com/talent/business-development.md)[HTML](https://jobicy.com/talent/html.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Social Media Management](https://jobicy.com/talent/social-media-management.md)[Graphic Design](https://jobicy.com/talent/graphic-design.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[WordPress](https://jobicy.com/talent/wordpress.md)[Event Management](https://jobicy.com/talent/event-management.md)[Sales Operations](https://jobicy.com/talent/sales-operations.md)[Operations Management](https://jobicy.com/talent/operations-management.md)[Web Design](https://jobicy.com/talent/web-design.md)[Event Planning](https://jobicy.com/talent/event-planning.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Influencer Marketing](https://jobicy.com/talent/influencer-marketing.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Advertising](https://jobicy.com/talent/advertising.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Adobe Photoshop](https://jobicy.com/talent/adobe-photoshop.md)[Photography](https://jobicy.com/talent/photography.md)[Adobe Creative Cloud](https://jobicy.com/talent/adobe-creative-cloud.md)[adobe indesign](https://jobicy.com/talent/adobe-indesign.md)

## Experience

Director of Marketing and Brand Communications @ Jones Sales & Marketing Group  Nov 2015 - Present •	Full ownership of all marketing functions for a B2B agency in the wholesale building materials and retail hardware industries
•	Add substantial value to YOY revenue increases, brand visibility, and overall industry positioning
•	Collaborate with 45+ diverse marketing departments on go-to-market strategies, creative marketing leadership, event planning, and brand direction
•	Skilled content creator with advanced proficiency in Adobe Creative Suite, MS Office, web design, and other key software applications
•	Extensive experience utilizing marketing content and calls-to-action (CTAs) to drive lead generation and boost sales
•	Design marketing campaigns, promotional plans, and other assets for national distribution
•	Manage CRM systems for invaluable data collection and analyzation and to steer implementation of marketing programs that drive sales growth
•	Website development, multi-media design, and management of company’s online profiles
•	Lead team of inside sales, customer service representatives, and other support staff
•	Develop compelling promotions and create polished sales enablement resources including email campaigns, catalogs, flyers, brochures, banners, slide decks, case studies, and event materials
•	Develop strategies for tradeshows and design engaging booth elements to maximize impact
•	Execute diverse strategies to drive engagement and influence sales outcomes at events
•	Oversee all company logistics for tradeshows, corporate meetings, and business events, including travel arrangement, budgeting, freight, entertainment, and personnel management
•	Experienced in professional photography and video production, enhancing marketing efforts
•	Implement best-practice procedures and digital technologies to streamline sales and marketing processes, driving overall efficiency

Marketing Director @ Integrity Marketing Group (MAS)  May 2014 - Nov 2015 •	Directed comprehensive marketing strategies for nationwide life & health insurance carriers, brokers, agents and agencies
•	Crafted email and digital marketing initiatives, graphics and advertisements, and actionable social media content to increase leads and foster agency expansion
•	Collaborated with marketing divisions of top national carriers, such as UnitedHealthcare, Humana, Aetna, and Blue Cross/Blue Shield
•	Designed and developed agency websites, integrating web tools to capture leads, showcase products, programs and initiatives, and provide continuing education opportunities
•	Executed brand refresh initiatives and drove strategic brand messaging and planning
•	Directed the development and distribution of marketing literature, direct mailers, and promotional items
•	Oversaw digital and social media campaign strategies
•	Planned and promoted agency events - with participation from 100’s of agents

## Education

Wofford College  2001 - 2005  B.A.

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