![Lana Schupbach](https://jobicy.com/react/themes/app/images/avatar.jpg) Lana Schupbach # Experienced Media Professional & Coach Actively looking · Member since 17 Mar 2025 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryfrom 50 USD/hourlyWork preferencePart TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryWith over 15 years in network television production, I bring deep expertise in storytelling, media strategy, and audience engagement. As a former senior producer, I led teams of writers and editors to create compelling content that resonated with audiences. Now, as a communications consultant and media coach, I help individuals and brands craft their message with confidence. Passionate about connection, I thrive in roles that leverage my communication skills—whether through the spoken word, written text, or visual storytelling. ## Skills 11 capabilities[Client Management](https://jobicy.com/talent/client-management.md)[Communication Skills](https://jobicy.com/talent/communication-skills.md)[Content Creation](https://jobicy.com/talent/content-creation.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Editing](https://jobicy.com/talent/editing.md)[Networking](https://jobicy.com/talent/networking.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Team Management](https://jobicy.com/talent/team-management.md)[Video Editing](https://jobicy.com/talent/video-editing.md)[Writing](https://jobicy.com/talent/writing.md)[Zoom](https://jobicy.com/talent/zoom.md) ## Experience Career history ### Senior Producer · NBC Universal / TODAY show 2021 – 2023Led the creative vision for a live morning program, overseeing multiple short- and long-term series. Developed original content, identified compelling stories, and managed a team of 25 writers and producers. Directed content strategies to enhance audience engagement while ensuring smooth program execution. Wrote and edited on-air scripts, ensuring clarity, accuracy, and strong storytelling elements. ### Coordinating Producer · NBC Universal / TODAY show 2019 – 2021Managed daily control room operations, ensuring a seamless live broadcast. Led a team of 25 producers, executing creative elements to elevate the program’s quality and impact. Edited scripts and provided content direction to align with the show's voice and audience expectations. ### Producer · NBC Universal / TODAY show 2015 – 2019Developed and produced engaging live and taped content for the popular morning program. Managed multi-camera field shoots and oversaw all aspects of post-production. Wrote and refined scripts for on-air talent to ensure smooth, engaging delivery. ### Producer · NBC Universal / msnbc 2010 – 2015Oversaw live broadcasts, breaking news coverage, and high-profile segments at MSNBC. As a Line Producer for Weekends with Alex Witt and Disrupt with Karen Finney, I managed the execution of live programming, refined scripts for clarity and impact, and coordinated top-tier guest discussions. I played a pivotal role in launching Disrupt, shaping its brand and creative direction. Earlier, as an Associate Producer at The Rachel Maddow Show, I led on-air graphics production, ensuring accuracy and editorial excellence. Throughout these years, I thrived in fast-paced, high-stakes environments, delivering compelling and engaging content to national audiences. ## Education Learning history ### Marymount Manhattan College 2003 – 2007Communications This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.