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# Marketing and brand strategist, marketing lead

Location UkraineDesired Salary 25 -  USD/hourlyWork preference Full Time, Part Time, TemporaryLinksNot setJoined21 Apr 2025Field / Industry Marketing & Sales

* SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet

Languages:  English -   Ukrainian -

Report
[Overview](#overview)

## About Me

I'm a marketing pro with a diverse background in design, branding, sales, marketing strategy, and coordination.

I've also been a part of some pretty cool projects, like working with the University of Illinois and Uber to study road user behavior based on specific factors. We studied over 5000 objects!

With over 10 years of B2B marketing experience and managing creative departments, and more than 5 years of experience in subscription-based marketing, I've got a wide range of skills. I've also been known for optimizing spending and maximizing campaign performance across different demand generation channels.

Design is my passion. I have a talent for packaging products in a way that grabs attention. I've managed several website development or redesign projects that received "Site of the Day" awards. I understand that design isn't just about aesthetics, it should drive sales and be created with a purpose in mind.

I'm a total marketing all-rounder and can handle everything from strategy development to tactical execution, all while fitting in with the company culture.

## Skills

### [Strategic Planning](https://jobicy.com/talent/strategic-planning.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Market Research](https://jobicy.com/talent/market-research.md)[Strategic Thinking](https://jobicy.com/talent/strategic-thinking.md)[Sales Management](https://jobicy.com/talent/sales-management.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Business Strategy](https://jobicy.com/talent/business-strategy.md)[Brand Management](https://jobicy.com/talent/brand-management.md)[Strategy](https://jobicy.com/talent/strategy.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md)[Branding](https://jobicy.com/talent/branding.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Strategy Development](https://jobicy.com/talent/strategy-development.md)[Online Marketing](https://jobicy.com/talent/online-marketing.md)[Paid Marketing](https://jobicy.com/talent/paid-marketing.md)[Corporate Strategy](https://jobicy.com/talent/corporate-strategy.md)[Brand Identity](https://jobicy.com/talent/brand-identity.md)

## Education

National TU Dnipro Polytechnic  2000 - 2005  Computer technologies

## Experience

Marketing & Brand Strategist @ Fedoriv.com / #1 Marketing & Branding Agency in Ukraine  2023 - 2025 - Developing brand strategies to increase visibility and market relevance
- Creating and executing brand experiences based on market and competitor analysis
- Leading creative teams and managing strategic media planning
- Building customer journey maps (CJM) and tailored brand/marketing strategies
- Writing communication strategies
- Developing mascot strategies
- Working on personal brand positioning

Senior Marketing Manager @ Outcrowd.io / Design & Branding Agency (Top on Dribbble)  2024 - 2005 - Brand strategy development
- Media planning
- Mascot concept strategy
- Creating SMM approach concepts
- Personal brand strategy

Marketing Strategist @ Junkyarddogs.io / Innovators in Metaverse & VR Gaming  2023 - Built and grew communities on Twitter, Telegram, and Discord
- Collaborated with influencers and launched targeted ad campaigns
- Led a campaign to transition NFT holders into the Sandbox metaverse
- Established partnership with Sandbox as a premium landholder

Marketing Director @ Alef-Estate.com / Leading Real Estate Developer in Central Ukraine  2021 - 2023 - Set up the marketing and PR department; implemented CRM for sales
- Developed new sales funnels and scripts, significantly improving conversion rates
- Redesigned the corporate website, awarded Awwwards Site of the Day
- Launched integrated online/offline campaigns for branding and lead generation
- Organized executive media interviews to support reputation and loyalty

Chief Marketing Officer, Co-founder @ Uboro.io / SaaS Platform for GPS & IoT Monitoring  2016 - 2025 - Scaled the startup from early stage to growth phase
- Reached 10k+ connected devices within a year
- Secured early investment and grew global affiliate network
- Built a cross-functional marketing team (SMM, SEO, PPC, content)
- Responsible for hiring, onboarding, and mentoring the team