![Dave Hennessy](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/05/avatar_58042_1779685502.jpeg) Dave Hennessy # Director, Programmatic Actively looking · Member since 8 May 2025 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryPerformance marketer helping the world's most innovative companies optimize brand to demand. Extensive experience with programmatic advertising, content marketing and audience development. ## Skills 9 capabilities[Advertising](https://jobicy.com/talent/advertising.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Demand Generation](https://jobicy.com/talent/demand-generation.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Online Marketing](https://jobicy.com/talent/online-marketing.md)[Paid Marketing](https://jobicy.com/talent/paid-marketing.md) ## Experience Career history ### Director, Programmatic · Dentsu September 2019 – Current- Strategic planning, activation and measurement of programmatic media for global clients including Amazon Business, Slack, Lumen Technologies, Northrop Grumman, Ten-X, Visa, Justworks and Altria - Executing coordinated media buys across Display, Video, Audio, Native, High Impact, CTV and DOOH - Maximizing campaign learnings with dynamic creative testing, matched market testing, path to conversion analyses and conversion lift studies through partners like Clinch, Lucid, Kantar and Circana - Utilizing advanced planning, forecasting, optimization and reporting tools in TTD, DV360, Vistar, Amazon and other DSPs to reach high intent audiences and optimize cost per touchpoint across buyer journeys - Managing a large team of programmatic supervisors, traders and analysts remotely and offshore ### Associate Director, Native Advertising · 3Q Digital October 2015 – July 2019- Recruited to 3Q Digital to build, launch and manage native advertising as an emerging performance media channel, successfully scaling from 0 to 30+ clients in under two years - Directly managed seven-figure advertising budgets for B2C and B2B clients including Stitch Fix, NerdWallet, Square, The RealReal, CuriosityStream, Walmart Grocery, Coinbase, Brandless and Wine.com - Designed and executed content amplification strategies; influenced UX design for site content experiences including advertorials, trend articles and product pages, then scaled paid traffic with native ads to deliver on engagement and conversion goals (email capture, content downloads, purchases, app installs) - Analyzed large sets of performance data to build formal reporting deliverables for C-Suite stakeholders - Managed a small team of account managers responsible for trading, optimizations and reporting ### Content Marketing Manager · TMP Worldwide September 2013 – October 2015- Led content strategy for digital talent acquisition and recruitment programs, utilizing social media channels like Facebook, Twitter, Instagram and LinkedIn to increase application conversion rates - Managed client relationships for Fortune 500 brands including PayPal, Capital One, USAA and Walmart - Developed weekly and monthly editorial content calendars for publication through automated tools - Managed a small team of interns, primarily tasked with community management and social listening - Contributed written blog and scripted video content to company thought leadership initiatives ### Social Media Strategist · The Plumtree Group July 2012 – September 2013- Managed social campaigns for high-growth e-commerce clients, optimized to traffic and purchase goals - Developed monthly content calendars, real-time execution planners and custom reporting tools - Designed landing pages, banners and social media creatives for Facebook and Twitter - Coordinated digital strategy with SEO and SEM teams to maximize landing page engagement - Managed interns and offshore teams largely responsible for copywriting and reporting ## Education Learning history ### Columbia College Chicago August 2008 – May 2012BA, Marketing Communications This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.