![Mark Smith](https://jobicy.com/react/themes/app/images/avatar.jpg) Mark Smith # Strategy and Business Development Professional Actively looking · Member since 6 Jul 2025 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a dedicated and results-driven professional with a strong background in business management and marketing. I have successfully acquired and led a commercial moving and freight transport company, significantly increasing sales in my first year. My experience spans various roles in marketing and brand management, where I have demonstrated my ability to drive growth and improve brand positioning. I hold an MBA from Cornell University and a Bachelor's degree in Economics from the University of Pennsylvania. My leadership roles in university clubs have honed my skills in team management and strategic planning. I am passionate about leveraging data and insights to inform business decisions and enhance customer experiences. ## Skills 8 capabilities[Brand Management](https://jobicy.com/talent/brand-management.md)[Business Management](https://jobicy.com/talent/business-management.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Market Research](https://jobicy.com/talent/market-research.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Project Management](https://jobicy.com/talent/project-management.md)[Strategic Planning](https://jobicy.com/talent/strategic-planning.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md) ## Experience Career history ### Owner and President · Custom Movers/Custom Freight 2021 – 2024Acquired a 21 year old commercial, residential moving and freight transport company, increasing trailing 12 month sales by +30% in year 1. Custom Movers works with a range of customers from interior designers to medical equipment manufacturers, we offer storage, local and long-distance moving delivery services. We specialize in the delivery and installation of high-value assets and equipment. ### Brand Management Intern, Irish Spring · Colgate-Palmolive Company Summer ‘19Worked cross-functionally to lead the re-design and repositioning effort of a multi-million dollar bar soap bundle in the Costco environment. Used Nielsen to report on KPIs included in Quarterly CEO updates to external stakeholders. Pitched opportunities to launch new on-trend products and expand the brand portfolio. ### National Marketing Manager · Phillips Van Heusen Corporation, Tommy Hilfiger 2017 – 2018Led a quarterly planning process using insights from industry and owned data leading to marketing sales up 11% vs. the previous year in the US (+17% in Canada). Relaunched a loyalty program in the Full Price channel which included training associates, helping lead to a sales increase of 97% during the first quarter. Managed the launch of customer facing initiatives including the VIP, loyalty, mobile wallet and SMS programs. ### Manager of CRM and Analytics · Phillips Van Heusen Corporation, Tommy Hilfiger 2015 – 2017Developed and managed segmentation and testing strategies for Tommy Hilfiger Company Store direct to consumer marketing programs. Developed a data capture manual to empower Store managers to help train associates on capturing accurate data to help drive traffic. ### Analyst, Consumer Insights and Experience Management · Polo Ralph Lauren Corporation 2013 – 2015Created, implemented, analyzed and distributed results of Direct Mail and Email segmentation campaigns that drove a 25% increase in direct mail net sales vs. LY. Partnered cross-functionally to develop iterative offer testing structures creating optimized customer contact strategies. ### Retail Sales Manager, Famous Footwear · Caleres Inc. (Formerly known as Brown Shoe Company) 2012 – 2013Led a team to generate a 9% sales increase over forecast in the first month with monthly sales of $65K supported by the creation of cross-promo marketing with strategic partners. ## Education Learning history ### Cornell University, SC Johnson College of Business May 2020Master of Business Administration ### University of Pennsylvania, Wharton School of Business May 2011Bachelor of Science in Economics This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.