![Echo Han](https://jobicy.com/react/themes/app/images/avatar.jpg) Echo Han # SEO & Overseas Promotion Specialist Actively looking · Member since 14 Jul 2025 [Message](https://jobicy.com/dashboard-page.md) ShareLocationChinaDesired salaryfrom 20 USD/hourlyWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am an experienced SEO and marketing professional currently working in a biotechnology company. My role involves on-page and off-site SEO, where I utilize tools like Screaming Frog to identify website issues and provide recommendations for improvement. I also conduct annual metrics analysis to enhance organic sessions and conversions. Additionally, I am responsible for writing web content and promotional articles, ensuring that our online presence is strong and effective. In my current position, I manage business development communications, including writing client development emails and conducting email marketing campaigns. My efforts have resulted in a significant increase in our promotional platform resources. I also explore and negotiate advertising contracts, ensuring that we have the best marketing channels available. I have been involved in supporting exhibition events, where I provide detailed reports and assist overseas teams with participation. This includes negotiating price packages and conducting SEO promotions before, during, and after events. My experience in managing webinars has also been extensive, where I handle everything from invitation letters to post-event follow-ups. As a project manager for the Higher Education Scholarship Program, I modify and publish website content, contact universities for listings, and review application materials. My role requires a keen eye for detail and the ability to communicate effectively with various stakeholders. I hold a Master of Arts in English Studies and a Bachelor of Arts in English Linguistics. My skills include Microsoft Office, Google SEO, and data analysis, which I have honed throughout my career. I am passionate about continuous learning and staying updated with the latest trends in SEO and marketing. ## Skills 24 capabilities[Analytical Skills](https://jobicy.com/talent/analytical-skills.md)[Business Development](https://jobicy.com/talent/business-development.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Content Creation](https://jobicy.com/talent/content-creation.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Content Writing](https://jobicy.com/talent/content-writing.md)[Contract Negotiation](https://jobicy.com/talent/contract-negotiation.md)[Creative Thinking](https://jobicy.com/talent/creative-thinking.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Leadership](https://jobicy.com/talent/leadership.md)[Market Research](https://jobicy.com/talent/market-research.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Mentoring](https://jobicy.com/talent/mentoring.md)[Networking](https://jobicy.com/talent/networking.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Project Management](https://jobicy.com/talent/project-management.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md)[Strategic Planning](https://jobicy.com/talent/strategic-planning.md)[Time Management](https://jobicy.com/talent/time-management.md) ## Experience Career history ### SEO & Overseas Promotion Specialist · Biotechnology Company May 2019 – PresentResponsible for on-page and off-site SEO, writing promotional articles, managing business development communications, and supporting exhibition and webinar events. ### Project Manager · Higher Education Scholarship Program April 2020 – PresentManage scholarship program communications, modify website content, and review application materials. ### Exhibition Support · Various Industry Conferences January 2021 – PresentProduce research reports, coordinate with conference hosts, and manage event promotions. ### Webinar Support · Various Webinar Projects October 2019 – December 2024Conduct research on webinar tools, manage speaker invitations, and handle event promotions. ## Education Learning history ### City University of Hong Kong September 2015 – July 2016Master of Arts in English Studies ### Southwest Minzu University September 2011 – June 2015Bachelor of Arts in English Linguistics This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.