Jirawan Phromtawepong (Anne) # Business and Marketing Professional Location ThailandDesired Salary UnspecifiedWork preference Full TimeLinks Status Actively looking Field / Industry Customer Success * SharePreferences:Relocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet No languages specified. Report [Overview](#overview) * [Portfolio](#portfolio) ## About Me I am an experienced business and marketing professional with over 10 years of experience across FMCG, banking, and insurance. Recently, I transitioned into data analytics, where I have developed skills in R, Python, SQL, and data visualization. I am passionate about turning business questions into actionable insights and have a proven ability to drive campaigns and loyalty strategies using data storytelling and segmentation. I am open to analyst, insights, and strategy roles where analytics meets execution. My projects include conducting data cleaning and visual analysis of the Titanic dataset, analyzing sales and discount strategies for FMCG products, and performing customer segmentation using RFM and clustering techniques. I have a strong background in both technical and business skills, including data analysis, business strategy, and marketing campaign design. ## Skills ### [Project Management](https://jobicy.com/talent/project-management.md)[Python](https://jobicy.com/talent/python.md)[SQL](https://jobicy.com/talent/sql.md)[Communication](https://jobicy.com/talent/communication.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Reporting](https://jobicy.com/talent/reporting.md)[Market Research](https://jobicy.com/talent/market-research.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Strategic Thinking](https://jobicy.com/talent/strategic-thinking.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Business Strategy](https://jobicy.com/talent/business-strategy.md)[Conversion Rate Optimization](https://jobicy.com/talent/conversion-rate-optimization.md)[Brand Management](https://jobicy.com/talent/brand-management.md) ## Experience Principal of Customer Loyalty and Engagement @ AIA Thailand Jul 24 - Feb 25 Conducted in-depth customer data analysis and derived actionable insights, leading to a 15% incremental lift in business-as-usual activities through targeted customer strategies. Designed and executed integrated campaigns and communication strategies, achieving a 20% increase in customer engagement for the loyalty program. AVP of Retail Sales & Campaign Management @ Kasikorn Bank Jul 23 - Jan 24 Analyzed 800K+ customer datasets to enhance cross-sales campaigns. Designed targeted acquisition strategies, achieving >66% of campaign goals with optimized budget allocation. Customer Journey Consultant (Client: Google – Google Cloud Platform) @ Digital alchemy (Thailand) Co., Ltd. Mar 23 - Jun 23 Led campaign team with end-to-end responsibility from overall database marketing strategy, lifecycle journey design, and delivery to optimization across various channels. AVP of Campaign Management @ Krungthai - AXA Life Insurance Jan 19 - Mar 23 Developed and executed existing customer campaigns, improving the profit and customer engagement along the customer journey, achieving a 20% conversion rate from the shrinking market segment. Marketing Specialist - Retail Banking Segmented Marketing @ TMB Bank May 16 - Jan 19 Executed the marketing standard material statement and key visual design, aligning the segmented customer with the corporate communication policy. Brand Manager - Corporate Marketing @ Charoen Pokphand Foods (CPF) Sep 14 - Apr 16 Pioneered the new B2B marketing initiatives, selling ready-made meals and supplies to Quick Service Restaurants (QSRs). Six Sigma Black Belt - Crop Protection, Sales & Marketing @ DuPont (Thailand) Limited Apr 14 - Jul 14 Project Manager & ASEAN coordinator for Sales & Marketing function. Product Manager @ TOA Paint (Thailand) Co., Ltd. Aug 11 - Feb 14 Developed and implemented brand strategies, yearly budgeting control, and sales forecasting & KPIs. Assistant Product Manager @ Capital Trading Co., Ltd. Jan 11 - Jun 11 Responsible for executing projects and initiatives that support the broader short and long-term marketing strategy. Product Management Assistant @ DKSH (Thailand) Limited Jan 05 - Dec 10 Created and developed channel strategic plan and implementation. ## Education Mahidol University International College 2010 Master of Business Administration (Major in Business Modeling and Analysis) Srinakarinvirot University 2002 Bachelor of Business Administration (Major in Marketing) Thammasat University 2007 Certificate of English for Business and Management Portfolio not available.