![Mike Ortiz](https://jobicy.com/react/themes/app/images/avatar.jpg) Mike Ortiz # Marketing Manager Actively looking · Member since 24 Jul 2025 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a dedicated marketing professional with a strong background in brand strategy and creative communication. Over the years, I have honed my skills in strategic marketing planning and content development, which has allowed me to effectively engage audiences and drive brand awareness. My experience includes managing marketing initiatives for organizations, where I have successfully increased email engagement and improved user experience through website overhauls. In my current role as Marketing Manager at North Suburban YMCA, I lead a creative team and collaborate with leadership to align marketing strategies with business goals. I take pride in developing compelling content across various platforms, which has resulted in increased program enrollment and community engagement. My ability to analyze data and optimize campaigns has been key to my success in this role. I have also worked as a Marketing Associate and Graphic Designer, where I drove social media strategies and ensured brand consistency across all marketing materials. My experience in graphic design has equipped me with the skills to create visually appealing content that resonates with audiences. Throughout my career, I have actively participated in various committees and initiatives, showcasing my commitment to professional development and community involvement. I completed the Multicultural Executive Career Advancement program, which enhanced my leadership skills and emotional intelligence. With a dual degree in Visual Communications and Journalism from Loyola University Chicago, I possess a unique blend of creative and analytical skills that I leverage to achieve marketing objectives. I am passionate about using my expertise to make a positive impact in the organizations I work with. ## Skills 10 capabilities[Brand Management](https://jobicy.com/talent/brand-management.md)[Content Development](https://jobicy.com/talent/content-development.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Facebook Ads](https://jobicy.com/talent/facebook-ads.md)[Graphic Design](https://jobicy.com/talent/graphic-design.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Project Management](https://jobicy.com/talent/project-management.md)[Social Media Management](https://jobicy.com/talent/social-media-management.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Video Editing](https://jobicy.com/talent/video-editing.md) ## Experience Career history ### Marketing Manager · North Suburban YMCA December 2021 – PresentIncreased email engagement by 3% Annually and maintained a 50% email open rate through my strategic marketing. Led website overhaul, driving a 30% increase in traffic and enhancing user experience to our member base. Developed compelling content across print, digital and video, strengthening our brand voice within the Y’s 14 communities. Resulted in an increase awareness of our association and uptick on online program enrollment. Partnered with leadership to align Marketing initiatives with business goals to support membership and fundraising. Directed creative team, optimizing campaigns for Higher Engagement and community impact. Active in YMCA Committees such as the YMCA Collective Marketing Initiative, YMCA Digital Services Committee, the Illinois State Alliance YMCA Fall Rally since 2021 and Co-host the Marketing and Membership Peer Group from 2022-2024 and the IL State Alliance REMLE Committee. Completed the Multicultural Executive Career Advancement (MECA) program, gaining expertise in Emotional intelligence, Systems Thinking, Fiscal Management. ### Marketing Associate/ Graphic Designer · North Suburban YMCA September 2016 – December 2021Drove social media & digital strategy, increasing engagement and brand visibility with a yearly increase of followers of 100+ every year. Ensured brand consistency, aligning marketing materials with Y-USA guidelines. Executed Multi-channel campaigns, boosting program enrollment and donor engagement. ### Graphic Designer · North Suburban YMCA February 2016 – September 2016Designed print & digital materials, improving and transforming the brand perception and member engagement. Enhanced digital presence through video, motion graphics and website updates. ### Environmental Graphic Designer · AION Solutions September 2014 – February 2017Developed branding solutions for business clients, ensuring alignment with corporate identity. Collaborated with cross functional teams to create impactful environmental graphics. ## Education Learning history ### Loyola University Chicago August 2006 – May 2011B.A. in Visual Communications & B.A. in Journalism This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.