Skill Assessments This user has not passed any tests yet Languages English - People also viewed * [![Martin Jonathan Reyes Hernández](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71600_1784626440.jpg) Martin Jonathan Reyes Hernández Graphic Design Degree](https://jobicy.com/u/id71600.md) * [![Flavia Valdés Ramírez](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70472_1783969879.jpg) Flavia Valdés Ramírez Graphic Designer and Art Director](https://jobicy.com/u/id70472.md) * [![Timofey Usoltsev](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71489_1784569051.jpg) Timofey Usoltsev Product Designer](https://jobicy.com/u/id71489.md) * [![Yordis Hernandez Martinez](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71411_1784506731.jpg) Yordis Hernandez Martinez Graphic Designer | Professional Photographer | Audiovisual Producer](https://jobicy.com/u/id71411.md) * [![Fatima Rafi Lari](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_66494_1784444912.jpg) Fatima Rafi Lari UX/UI DesigneR](https://jobicy.com/u/id66494.md) * [![Martha Lucía Chávez Cárdenas](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70190_1783907356.jpg) Martha Lucía Chávez Cárdenas Graphic Designer](https://jobicy.com/u/id70190.md) * [![Anton Divnich](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_69816_1783598704.jpg) Anton Divnich Senior Product Designer / UX/UI Designer](https://jobicy.com/u/id69816.md) * [![Ariel Buszczak](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70995_1784133531.jpg) Ariel Buszczak Graphic Designer and Video Editor](https://jobicy.com/u/id70995.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a Senior Product Design Leader and Consultant with over 15 years of experience specializing in end-to-end UX/UI design for complex, enterprise-level SaaS, FinTech, and B2B/B2C platforms. Throughout my career, I have demonstrated proven expertise in guiding cross-functional teams through human-centered design and Agile methodologies to deliver scalable and intuitive digital experiences. I am adept at leveraging AI-driven tools and research insights to optimize workflows, drive user engagement, and achieve measurable business outcomes. I also operate other business ventures within the fashion and hospitality industries, focusing on growth, marketing, and strategy, which has broadened my perspective beyond product design. I am proficient with tools such as Figma, Auto Layout, FigJam, Linear, Slack, Notion, Jira, Trello, and various AI design tools, including Perplexity AI and ChatGPT. ## Skills ### [Communication Skills](https://jobicy.com/talent/communication-skills.md)[Jira](https://jobicy.com/talent/jira.md)[Figma](https://jobicy.com/talent/figma.md)[User Research](https://jobicy.com/talent/user-research.md)[Slack](https://jobicy.com/talent/slack.md)[Graphic Design](https://jobicy.com/talent/graphic-design.md)[Usability Testing](https://jobicy.com/talent/usability-testing.md)[Trello](https://jobicy.com/talent/trello.md)[Information Architecture](https://jobicy.com/talent/information-architecture.md) ## Experience Senior/Lead UX Designer @ Progress Residential 2024 - 2025 Lead end-to-end UX design for rental marketplaces and management platforms, streamlining workflows for renters, landlords, and property managers using AI to ensure intuitive experiences. Developed user-centered design approaches informed by rigorous user research, usability testing, and behavioral insights, effectively aligning design initiatives with key business objectives. Facilitated design workshops and strategy sessions with cross-functional teams, integrating human-centered design and Agile methodologies to drive innovative solutions. Redesigned listing cards that increased engagement by 2% across all users; designed a mobile-friendly product description page, increasing users applying for a home by ~3%. Freelance UI/UX Designer @ Entrepreneur 2021 - Present Execute end-to-end product design projects for financial institutions, SaaS companies, startups, and more, delivering strategic solutions that drive client business impact. Manage full product lifecycles, from strategy and design to client partnerships, leveraging strong communication and integrating AI tools to enhance the design process. Collaborate with diverse teams to align cross-functional UX patterns, design systems, and responsive web design, ensuring scalable and seamless user experiences. Contract Product Designer, Growth @ Meta - Instagram 2023 Strategically hired for a high-priority, global UX initiative to resolve critical transparency issues regarding user content posting across Instagram and Facebook. Redesigned cross-platform privacy controls with more intuitive content visibility for millions of users. Executed data-driven, high-velocity design strategies, leveraging UX best practices to drive a 45% improvement in user sentiment and clarity on content privacy settings. Product Designer, Growth @ Meta - Facebook Marketplace (Seller Experience) 2019 - 2021 Designed and launched the bulk listing tool for sellers on Facebook Marketplace, automating repetitive tasks and enabling multiple item listings, significantly improving seller efficiency. Redesigned the mobile seller onboarding process with Quick Post, streamlining listing creation and driving a 4% monthly increase in Marketplace usage and engagement, with overall users tripling over 2 years. Developed enterprise-level e-commerce solutions and seller tools that optimized complex workflows, improving scalability, efficiency, and overall seller experience. Design Manager, Marketplace Experience @ Sibi, Inc. 2018 - 2019 Provided mentorship to junior designers and championed a growth-driven, user-focused design culture, driving continuous improvement across the platform. Optimized complex workflows (e.g., warranty registration, installation scheduling, returns) to reduce friction and improve post-purchase satisfaction. Introduced and migrated design operations to Figma, improving overall buyer and seller digital user experience through enhanced prototyping and execution of creative concepts. Senior User Experience Designer @ American Express 2017 - 2018 Improved user engagement and app navigation by integrating incremental design improvements to an online card management tool, decreasing user drop-off rates by 15% during customer onboarding. Utilized quantitative and qualitative research methods to inform UX design decisions, contributing to a 43% decrease in customer complaints related to frustrating navigation flows. Product Manager / Designer @ Ownzones 2016 - 2017 Led product design and strategy, increasing user engagement 20% across 2 mobile apps and a TV app. Managed daily stand-ups with distributed teams across Europe, ensuring on-time feature delivery. Senior UI/UX Web Designer @ Norton Lifelock 2015 - 2016 Contract User Experience Designer @ Substantial 2014 - 2015 Senior Graphic Designer @ Pearson Education 2013 - 2015 Digital Designer @ Secure Medical 2012 - 2013 Front-end Web Developer, Designer @ Intrepid Networks 2011 - 2012 Freelance Web/Graphic Designer, Video Production Artist @ Alpha Omega Publications 2003 - 2010 ## Education Devry University 2003 Bachelor of Science in Computer Information Science Collins College 2003 Certificate of Multimedia Design This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.