# DGA Location NetherlandsDesired Salary UnspecifiedWork preference Full TimeLinksNot setJoined18 Oct 2025Field / Industry HR & Recruiting * SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet Languages: Dutch - English - French - German - Report [Overview](#overview) ## About Me I have 32 years of experience in various roles within a wholesale company in the optics industry, making me a professional with a broad background. As a director, I have been responsible for determining the long-term policy of the company or companies. In this role, product development, purchasing, and organizational development have been among my main tasks. The commercial aspect and communication with customers, suppliers, and colleagues are facets that make my daily work enjoyable. Currently, I am working at Eyescapade B.V., a wholesale company selling through specialized distributors, where I develop and execute the mission, vision, and strategy. I determine the course and long-term policy, plan marketing activities, and focus on product development based on industry trends. I also search for and evaluate new products and suppliers and handle product purchasing. Previously, I held various positions at Ofar B.V. / Alex Brillenmode B.V., including CEO and DGA, where I contributed to business strategy development, logistics reorganization, marketing planning and execution, financial monitoring, team management, product development, assortment management, and supplier selection. Earlier in my career, I worked as an Operational Manager & Buyer, Corporate Recruiter, Account Manager, and Branch Manager, gaining experience in personnel management, relationship management, contract negotiations, recruitment, acquisition, coaching, and marketing strategy development. I have completed various trainings and certifications, including a PPA certificate from Thomas International, beauty specialist training, short HBO personnel management, and internal training in temporary employment. I am fluent in Dutch and English, have good German skills, and moderate French skills. My competencies include strong communication, stress resistance, result orientation, commercial insight, empathy, and collegiality. ## Skills ### [Problem Solving](https://jobicy.com/talent/problem-solving.md)[Business Development](https://jobicy.com/talent/business-development.md)[Process Improvement](https://jobicy.com/talent/process-improvement.md)[Microsoft Office](https://jobicy.com/talent/microsoft-office.md)[Leadership](https://jobicy.com/talent/leadership.md)[Strategic Planning](https://jobicy.com/talent/strategic-planning.md)[Relationship Management](https://jobicy.com/talent/relationship-management.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Team Management](https://jobicy.com/talent/team-management.md)[Coaching](https://jobicy.com/talent/coaching.md)[Budgeting](https://jobicy.com/talent/budgeting.md)[Vendor Management](https://jobicy.com/talent/vendor-management.md)[Sales Management](https://jobicy.com/talent/sales-management.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Contract Negotiation](https://jobicy.com/talent/contract-negotiation.md)[Recruitment](https://jobicy.com/talent/recruitment.md)[Writing](https://jobicy.com/talent/writing.md)[Process Optimization](https://jobicy.com/talent/process-optimization.md)[Empathy](https://jobicy.com/talent/empathy.md)[Conflict Resolution](https://jobicy.com/talent/conflict-resolution.md)[Business Strategy](https://jobicy.com/talent/business-strategy.md) ## Education Thomas International 2006 PPA Certificate (Personal Profile Analysis) Deltion ROC Zwolle 2004 - 2005 Beauty Specialist Training LOI 2003 - 2004 Short HBO Personnel Management Manpower Academy 2000 Internal Training Temporary Employment Schoevers 1983 - 1984 Executive Secretary VL - VU 1982 - 1983 Teacher Training Dutch/English (1 year) VL-VU 1976 - 1982 Atheneum ## Experience DGA @ Eyescapade B.V. 2023 - Present Developing and executing mission, vision, and strategy; determining long-term policy; planning marketing activities; product development based on industry trends; searching and evaluating new products and suppliers; purchasing products. CEO @ Ofar B.V. / Alex Brillenmode B.V. h.o. Ofar 2024 - 2025 Co-development of business strategy, mission, and vision; logistics reorganization; marketing planning and execution; searching and evaluating new products and suppliers; purchasing products. DGA @ Ofar B.V. / Alex Brillenmode B.V. h.o. Ofar 2019 - 2024 Setting and executing strategic course; financial monitoring and analysis; managing management team and personnel; product development and assortment management; marketing strategy and positioning; purchasing and supplier selection. Operational Manager & Buyer @ Ofar B.V. / Alex Brillenmode B.V. h.o. Ofar 2007 - 2018 Managing personnel and acting as director; relationship management with customers and suppliers; offers and contract negotiations; recruitment and selection; compliance with laws and regulations; optimizing business processes. Corporate Recruiter @ Start People 2006 - 2007 Managing external recruitment channels; active search and selection of candidates; conducting selection interviews. Account Manager @ Contour Kliniek 2005 - 2006 Acquisition and relationship management with beauty salons; organizing information sessions and presentations; closing cooperation agreements. Branch Manager @ Manpower 2000 - 2005 Setting targets and budgets; acquisition and relationship management; coaching and managing the team; improving internal processes and customer focus; developing marketing strategies. DGA @ Ofar v.o.f. / Ofar B.V. 1992 - 1999 Strategic and financial leadership of the company; managing personnel and sales activities; product development and purchasing; customer and supplier management. Representative & Administrative Employee @ Ofar v.o.f. / Ofar B.V. 1986 - 1991 Visiting customers and prospects; offers, order administration, and invoicing; inventory management and purchasing; guiding new employees.