![Keva Westray](https://jobicy.com/react/themes/app/images/avatar.jpg) Keva Westray # Marketing Strategy & Account Management Leader transitioning into UX Research Actively looking · Member since 3 Nov 2025 [Message](https://jobicy.com/dashboard-page.md) ShareLocationUnited StatesDesired salaryUnspecifiedWork preferenceFull TimeExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a design-driven professional with over 15 years of experience in marketing strategy, account management, and client engagement. Recently, I have been transitioning into UX Research, where I am building foundational skills in planning discovery research, identifying business goals, and uncovering user needs to inform personas and actionable design recommendations. My background has equipped me with strong communication, analytical thinking, and a collaborative approach that drives alignment between business objectives and audience needs. Throughout my career, I have led discovery sessions, conducted demographic and competitive research, and applied data-driven strategies to optimize engagement and campaign performance. I have supported website architecture and sitemap planning while partnering with creative, digital, and social teams to ensure cohesive, user-focused outcomes. My experience managing digital content and creating brand guidelines has strengthened my ability to maintain quality and consistency within user interfaces and design systems. As an entrepreneur, I founded and led a boutique design firm where I directed projects that enhanced client experience and elevated brand visibility. I conducted client interviews, demographic analysis, and competitive research to guide strategic design solutions. I have also co-founded and managed another design firm delivering projects across model homes, sales environments, and multifamily spaces, overseeing project lifecycles and coordinating with clients and vendors. In addition to my professional work, I am actively involved in volunteer leadership roles, including serving as PTO Board Co-President and coordinating community fundraising events. These roles have honed my skills in stakeholder communication, event management, and team leadership. I am passionate about applying human-centered design principles and leveraging research insights to create meaningful, user-centered solutions. I am eager to continue growing my expertise in UX Research and contribute to projects that balance business goals with empathetic design. ## Skills 15 capabilities[Account Management](https://jobicy.com/talent/account-management.md)[Asana](https://jobicy.com/talent/asana.md)[Canva](https://jobicy.com/talent/canva.md)[Communication Skills](https://jobicy.com/talent/communication-skills.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Event Management](https://jobicy.com/talent/event-management.md)[Google Workspace](https://jobicy.com/talent/google-workspace.md)[Graphic Design](https://jobicy.com/talent/graphic-design.md)[Market Research](https://jobicy.com/talent/market-research.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Project Management](https://jobicy.com/talent/project-management.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Usability Testing](https://jobicy.com/talent/usability-testing.md)[UX Research](https://jobicy.com/talent/ux-research.md) ## Experience Career history ### UX Researcher (Career Transition from Account Management) · UX Design Institute Oct 2025 – PresentBuilding foundational skills in planning discovery research, identifying business goals, and uncovering user needs to inform personas and actionable design recommendations. Learning to analyze user behavior and research findings to inform iterative design decisions and improve usability and engagement outcomes. Applying human-centered principles through coursework and portfolio projects, emphasizing collaboration between research, design, and strategy. ### Senior Account Manager · Oxford Communications Mar 2019 – June 2025Led discovery sessions and conducted demographic and competitive research to identify business goals and user needs. Analyzed audience behavior and campaign performance to refine engagement strategies. Supported website architecture and sitemap planning while partnering with creative, digital, and social teams. Oversaw digital content across multiple platforms ensuring consistency and usability. Created brand guidelines, creative briefs, and research summaries. Facilitated post-project reviews to improve workflows and advocate for user-centered solutions. ### Owner/Chief Design Officer · Keva Stewart Design, LLC 2013 – 2019Founded and led a boutique design firm directing projects that enhanced client experience and brand visibility. Conducted client interviews, demographic analysis, and competitive research to guide strategic design solutions. Created model homes and amenity spaces translating research insights into concepts. Built strong relationships with clients, vendors, and contractors. ## Education Learning history ### Maryland Institute College of Art 1991/1995Bachelor of Fine Arts in Photography Baltimore, MD This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.