![Origin Coffee Ltd Cover Image](https://images.pexels.com/photos/19967340/pexels-photo-19967340.jpeg) # Marketing Strategy Professional Location CanadaDesired Salary UnspecifiedWork preference Full TimeLinks Joined18 Feb 2026Field / Industry Marketing & Sales * SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet Languages: English - Report [Overview](#overview) ## About Me I am a Marketing Strategy Professional specializing in product storytelling, brand positioning, and sales enablement. I excel at translating complex data into high-impact go-to-market assets and leveraging AI to optimize operational workflows. My expertise lies in developing distinct brand identities and building data-driven lead qualification systems that measurably increase win rates and market visibility. Throughout my career, I have successfully integrated AI tools such as CoPilot Enterprise into proposal lifecycles, significantly reducing preparation time and ensuring timely delivery for bids. I have developed tailored pitch decks that translate technical project details into client-centric narratives, directly supporting multiple contract wins. I have experience onboarding and mentoring new hires, fostering cross-team collaboration and accelerating integration into company processes. My work includes introducing bid-filtering and CRM workflows that identify high-margin opportunities, adding high-profile clients monthly through data-backed lead qualification. I am skilled at transforming raw project data and technical input into marketing assets used in extensive business development materials, strengthening win rates. Additionally, I have invented and launched sub-brands to reposition assets, creating comprehensive brand books that drive measurable shifts in market perception and engagement. My strategic case study work involved conducting end-to-end industry and competitor analysis for sustainable manufacturing firms, developing multi-year strategic business and marketing plans that include budget forecasts, risk mitigation, and change management protocols. This work earned me the Chartered Marketer designation for rigorous application of marketing strategy. I am passionate about leveraging AI and MarTech tools, including prompt engineering and CRM workflow optimization, to enhance marketing effectiveness. I am committed to continuous learning and professional development, as evidenced by my pursuit of an AI Product Manager Professional certification and advanced marketing education. ## Skills ### [Data Analysis](https://jobicy.com/talent/data-analysis.md)[Strategic Planning](https://jobicy.com/talent/strategic-planning.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Market Research](https://jobicy.com/talent/market-research.md)[Change Management](https://jobicy.com/talent/change-management.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Social Media Strategy](https://jobicy.com/talent/social-media-strategy.md)[Branding](https://jobicy.com/talent/branding.md) ## Education Microsoft October 2025 - Fall 2026 AI Product Manager Professional Canadian Marketing Association May 2024 - March 2025 Chartered Marketer Designation MAED Marketing Academy May 2022 - March 2023 Digital Marketing Diploma University of Staffordshire August 2018 - November 2019 MSc Global Marketing Management Kazakh University of International Relations and World Languages September 2011 - June 2015 Bachelor of Marketing ## Experience Marketing Coordinator @ Aecon Group Inc. January 2025 - Present • Integrated CoPilot Enterprise into the proposal lifecycle by designing a prompt library to synthesize project data from internal repositories, SMEs and stakeholders, thus reducing preparation time by 75% and ensuring on-time delivery for bids. • Developed tailored pitch decks that translated technical project details into client-centric narratives, directly supporting 5 contract wins. • Onboarded and mentored new hires from an acquired business, fostering cross-team collaboration and faster integration into company processes. Marketing Specialist @ DIALOG June 2023 - November 2024 • Introduced tailored bid-filtering and CRM workflows that identified high-margin opportunities, successfully adding 3 high-profile clients monthly through data-backed lead qualification. • Developed client interview presentations that helped secure 7 contract awards by aligning firm capabilities with specific client pain points, diversifying the firm’s portfolio. • Transformed raw project data and technical input from Project Managers into marketing assets used in 200+ business development materials, strengthening win rates. Marketing Assistant @ Mainstreet Equity Corp. March 2021 - March 2022 • Invented and launched "The Heritage by Mainstreet" sub-brand to reposition historical property assets, creating a comprehensive Brand Book that drove a measurable shift in market perception and increased occupancy rates. • Optimized multi-channel social media and digital ad strategies, achieving a sustained 20% month-over-month growth in prospect engagement and leasing leads. • Negotiated vendor terms that halved procurement costs and accelerated marketing collateral delivery by 40%. Strategic Case Study - Chartered Marketer @ Canadian Marketing Association May 2024 - March 2025 Conducted end-to-end industry and competitor analysis for a sustainable manufacturing firm to identify growth opportunities. Developed a 4-year strategic business and marketing plan encompassing budget forecasts, risk mitigation, and change management protocols, earning the Chartered Marketer (CM) designation for rigorous application of marketing strategy.