Roman Zadonskiy # Design Leader | Head of Design | Design Director Location RussiaDesired Salary UnspecifiedWork preference Full Time, ContractRelocation NoLinks Status Actively looking Field / Industry Creative & Design * Share Skill AssessmentsThis user has not passed any tests yet Languages Russian - ReportPeople also viewed [![Thomas Goodish Jr](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/05/avatar_62967_1779685698.jpg) Thomas Goodish Jr West Division Sales Account Manager](https://jobicy.com/u/id62967.md) * [![Nurassel Berdeshova](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/05/avatar_66730_1779685632.jpg) Nurassel Berdeshova Graphic Designer](https://jobicy.com/u/id66730.md) * [![Giulia Caleca](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/05/avatar_54662_1779685463.jpg) Giulia Caleca Product Designer](https://jobicy.com/u/id54662.md) * [![D.L. 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Specialized in DesignOps, operational models, KPI-driven management, budgeting, and strategic integration of design into marketing and product ecosystems. Led teams of 40+ professionals and managed annual budgets up to RUB 40M. Strong focus on productivity growth, time-to-market acceleration, and cost optimization — without compromising quality. I view design not as a service function, but as a business growth driver. Core Expertise • Design Leadership & Organizational Transformation • DesignOps (KPI, SLA, OKR, capacity planning) • Performance & Predictability Management • Strategic Integration of Design into Business • Budgeting & Financial Efficiency • Brand Systems & Design Systems • Cross-Functional Leadership • Leadership Development & Team Scaling • Change Management ## Skills ### [Leadership](https://jobicy.com/talent/leadership.md)[Change Management](https://jobicy.com/talent/change-management.md)[Team Building](https://jobicy.com/talent/team-building.md) ## Experience Azbuka Vkusa @ Head of Design / Design Studio Director Aug 2022 - Jun 2025 Scope: 40+ team members | 4 departments (Communication Design, Private Label Packaging, Photo Studio, Copywriting) Mandate Transform the in-house design studio into a fully operational, financially efficient system capable of supporting all brand and marketing needs without external agencies. ⸻ Organizational Transformation & DesignOps • Conducted a full functional audit and implemented an operational management model • Rebuilt structure (4 departments, 13 streams) • Implemented KPI, OKR, SLA, and capacity planning systems • Introduced a flow-based production model with dedicated managers and distributed art direction • Built grading system and career tracks Results: • +51% team productivity • -22% average project cycle time • Reduced revision cycles from 10+ to 3 • -15% payroll costs without quality loss ⸻ Strategic Business Integration • Linked design KPIs to company strategic objectives • Implemented commercial-impact-based prioritization • Aligned marketing, branding, and design planning • Ensured predictable studio capacity (2–60 projects/month) Results: • -50% Time-to-Market • +30% annual launches • RUB 20M annual savings on external agencies • Increased marketing launch predictability ⸻ Budget & Resource Management • Owned and defended annual budget (RUB 40M) • Workforce optimization and role redistribution • Contractor management Result: • 20% operational cost reduction ⸻ Brand System & Quality Governance • Conducted full audit of in-store and packaging communications • Developed scalable brand guidelines system • Delegated quality control through distributed art direction matrix Impact: • Increased brand consistency index (+20%) • Reduced approval time by 30% • Eliminated subjective quality evaluation ⸻ Industry Recognition Under my leadership, the studio ranked #3 globally among in-house studios (World Brand Design Society Awards 2023/24). Awards: • Sreda Festival (Gold, Silver, Bronze) • Silver Mercury (Gold – Private Label Brand) Golder Electronics @ Head of Design Department May 2017 - May 2018 • Led team of 10+ designers • Developed brand guidelines and retail communication system • Managed packaging, marketing, web, and in-store design • Coordinated with Chinese production partners • Hired and built project teams • Conducted competitive analysis Interregional Institute of Urban Development @ Design Director Jan 2014 - May 2017 • Built internal design team • Developed brand books (including federal healthcare projects) • Created navigation systems for large public facilities • Led exhibitions and public presentations • Managed team operations and executive communication Firma Agency @ Art Director May 2013 - Dec 2014 • Developed creative concepts and key visuals • Led federal advertising campaigns (Bacardi and others) • Worked with major brands and production teams • Delivered creative special projects ## Education Novosibirsk State University of Architecture, Design & Arts 2004 Design Portfolio not available. Services not available.