![Muhaini Shazni Muhammad](https://jobicy.com/react/themes/app/images/avatar.jpg) Muhaini Shazni Muhammad # Senior Events & Sponsorship Professional Actively looking · Member since 5 May 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationMalaysiaDesired salaryUnspecifiedWork preferenceFull Time, ContractExperience levelNot set * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a Senior Events and Sponsorship professional with over a decade of experience producing and delivering large-scale events across Malaysia, Singapore, Thailand, Indonesia, the Philippines, Myanmar, and Taiwan. I combine deep expertise in end-to-end event production and management with a strong track record in sponsorship acquisition, relationship management, and the full execution of sponsor deliverables — from initial pitch through to on-ground activation. I have managed flagship regional events across seven countries, secured and stewarded high-profile sponsors including AIA, AirAsia, Adidas, Puma, and HSBC, and delivered events spanning the food & beverage, sports, entertainment, and hospitality sectors. I am a collaborative and commercially minded professional known for building long-term client and sponsor relationships, managing complex multi-stakeholder logistics, and consistently delivering events that meet both creative and commercial objectives. In my recent role as Events & Partnerships Manager at Kita Food Festival, I produced and delivered over 25 events across Kuala Lumpur, Sabah, and Singapore, managing full-cycle logistics including ideation, budgeting, venue setup, vendor coordination, run-of-show, and post-event reporting. I oversaw multi-format event series and managed end-to-end sponsor and partner relationships with brands such as San Pellegrino, KIA, Bacardi, and others. Previously, I have held leadership roles including Operations Manager at Bavarian Bierhaus, Head of Marketing & Events at The Marini's Group, and Account Manager roles focusing on sponsorship management at The Malaysian Football League and Exceed Sports & Entertainment. These roles have strengthened my skills in vendor management, marketing, brand activation, and multi-country sponsorship coordination. I am proficient in managing hospitality and VIP operations for major sporting events, coordinating consumer marketing and brand activations, and leading teams to deliver seamless event experiences. I am passionate about creating memorable events that align with strategic business goals and foster strong partnerships. I am continuously seeking opportunities to leverage my expertise in event production, sponsorship acquisition, and relationship management to contribute to impactful and successful events on a regional scale. ## Skills 15 capabilities[Account Management](https://jobicy.com/talent/account-management.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Business Development](https://jobicy.com/talent/business-development.md)[Client Relationship Management](https://jobicy.com/talent/client-relationship-management.md)[Contract Negotiation](https://jobicy.com/talent/contract-negotiation.md)[Event Management](https://jobicy.com/talent/event-management.md)[Event Planning](https://jobicy.com/talent/event-planning.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Marketing](https://jobicy.com/talent/marketing.md)[Operations Management](https://jobicy.com/talent/operations-management.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Relationship Management](https://jobicy.com/talent/relationship-management.md)[Social Media Management](https://jobicy.com/talent/social-media-management.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Vendor Management](https://jobicy.com/talent/vendor-management.md) ## Experience Career history ### Events & Partnerships Manager · Kita Food Festival May 2024 – June 2025Produced and delivered over 25 events across Kuala Lumpur, Sabah, and Singapore, managing full-cycle logistics including ideation, budgeting, venue setup, vendor coordination, run-of-show, and post-event reporting. Oversaw multi-format event series and managed end-to-end sponsor and partner relationships with San Pellegrino, KIA, Bacardi, Fortune Wines, Remy Cointreau, Else Hotel, MKN, and Artisan Playground. ### Operations Manager · Bavarian Bierhaus 2022 – 2024Led daily operations for the outlet, overseeing a team of 8, vendor management, SOP compliance, inventory control, and customer experience standards. Managed vendor contracts and supply negotiations and implemented social media campaigns to drive brand awareness and customer engagement. ### Head of Marketing & Events · The Marini's Group 2021 – 2022Planned and executed brand and corporate events across 5 premium F&B outlets including Corporate Dinners, Fashion Shows, and Media Launch events. Managed all event logistics, vendor coordination, and guest experience. Oversaw integrated marketing output across all outlets, managing external agencies for Google Ads, SEO, social media, and brand collateral. Designed and maintained the group website. ### Account Manager — Sponsorship · The Malaysian Football League 2019 – 2020Served as the lead sponsor Account Manager, managing national-level relationships with AirAsia, Shopee, CIMB, and 100Plus. Managed end-to-end sponsor fulfilment from onboarding and deliverable planning through to on-ground activation and KPI reporting. Managed Corporate Hospitality Box, sponsor activations, ticket sales coordination, and F&B for Hospitality area at major matches. ### Account Manager — Regional Sponsorship · Exceed Sports & Entertainment 2014 – 2017Managed The Music Run, a flagship regional experiential event across various Asian markets. Served as regional sponsorship Account Manager overseeing co-sponsor and partner relationships. Managed high-profile regional sponsors including AIA, AirAsia, Oakley, Petron, Adidas, and Puma. Coordinated regional marketing and PR agencies, social media accounts, and event websites. ### Event Manager · IMG 2011 – 2014Managed hospitality and VIP operations for Malaysia Tennis Open and Sime Darby LPGA including player lounges, hospitality suites, F&B, and staffing. Coordinated press and media timings for player autograph sessions. Planned and ran gala dinners end-to-end. ### Wiings Team — Consumer Marketing & Events · Red Bull 2012 – 2014Founding member of Red Bull Consumer Collection and Marketing department in Malaysia. Executed daily consumer missions, coordinated participant logistics for Red Bull BC One, led vendor sourcing and education for product launches, recruited founding team for Wiings Team in Bangkok, coordinated operational support for Red Bull Flugtag Singapore, managed VIP Paddock walkabout scheduling, and acted as Hospitality Manager for Red Bull Air Race. ### Event Manager · SoftPillow Mollycoddle & Co. 2017 – 2019Sourced and pitched new clients, developed tailored event proposals, managed end-to-end planning and execution of events including vendor sourcing, logistics, and on-site management. Liaised directly with clients throughout event lifecycle. ## Education Learning history ### HELP University 2016Bachelor of Business Psychology ### Mutiara International Grammar School 2002 – 2006IGCSE O'Levels This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.