# Marketing Manager

Location SerbiaDesired Salary UnspecifiedWork preference Full TimeLinks Joined22 May 2026Field / Industry Marketing & Sales

* SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet

Languages:  English -   Italian -   Serbian -

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[Overview](#overview)

## About Me

I am a data-driven and highly motivated Digital Marketing Specialist with over 5 years of experience in performance marketing across multiple digital channels. I have proven expertise in both B2B and B2C environments, particularly within SaaS and tech startups. My skills include managing paid media, analyzing data, optimizing campaigns, and aligning marketing strategies with business goals. I am a strong communicator and a continuous learner with a passion for innovation and delivering measurable results.

Currently, I serve as a Marketing Manager at Epodex, a global e-commerce brand in the construction and DIY niche. I own the end-to-end marketing strategy across paid social and content, managing multi-million euro ad budgets across platforms like Meta, TikTok, and Pinterest. I work closely with in-house production teams to plan, brief, and iterate high-performing user-generated content, short-form videos, and product creatives.

Previously, I worked as a Digital Marketing Specialist at Trustfull, leading multi-channel B2B campaigns for a SaaS risk intelligence platform serving finance, e-commerce, and tech sectors. I managed long-cycle campaigns targeting decision-makers with personalized content and optimized retargeting, overseeing advertising budgets across LinkedIn Ads, Google Ads, and more to maximize ROI.

I have experience collaborating with content and SEO teams to ensure strategic alignment and enhance organic traffic performance. I utilize tools such as Google Tag Manager, HubSpot, and Clearbit for conversion tracking and lead nurturing. Additionally, I launched Facebook Ads services for local businesses and contributed to sales, business development, copywriting, and UX/UI design for landing pages.

My background also includes a brief role as a Customer Service Representative at SKS365, where I provided multilingual support in Italian for users of an online betting platform via chat, phone, and email. I adapt quickly in dynamic startup teams where versatility and initiative are essential. I am fluent in English, Serbian, and Italian, and I continuously seek to expand my marketing expertise and contribute to business growth.

## Skills

### [Communication Skills](https://jobicy.com/talent/communication-skills.md)[Customer Service](https://jobicy.com/talent/customer-service.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[Microsoft Office](https://jobicy.com/talent/microsoft-office.md)[HubSpot](https://jobicy.com/talent/hubspot.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Canva](https://jobicy.com/talent/canva.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Facebook Ads](https://jobicy.com/talent/facebook-ads.md)[PPC](https://jobicy.com/talent/ppc.md)[Google Tag Manager](https://jobicy.com/talent/google-tag-manager.md)[LinkedIn Ads](https://jobicy.com/talent/linkedin-ads.md)

## Education

Faculty of Applied Sciences, University of Niš, Serbia  2017 - 2021  Bachelor of Business Informatics

Commercial Technical Institute Paolino D'Aquileia, Cividale del Friuli, Italy  2012 - 2017  High School Diploma

## Experience

Marketing Manager @ Epodex  Oct 2025 - Present Marketing Manager for a global e-commerce brand in the construction & DIY niche (epoxy resin, microcement, chalk paint), owning end-to-end marketing strategy across paid social and content. Managed multi million euro ad budgets across Meta, TikTok, Pinterest, optimizing for ROAS, CAC, and scalable growth in multiple markets. Worked closely with in-house production teams (video & photo) to plan, brief, and iterate high-performing UGC, short-form video, and product creatives. Analyzed performance data and insights to guide creative direction, budget allocation, and scaling decisions.

Digital Marketing Specialist @ Trustfull  May 2023 - Sep 2025 Leading multi-channel B2B campaigns for a SaaS risk intelligence platform serving finance, e-commerce, and tech sectors. Managed long-cycle campaigns targeting decision-makers with personalized content and optimized retargeting. Oversaw advertising budgets across LinkedIn Ads, Google Ads, and more to maximize ROI. Collaborated with content and SEO teams to ensure strategic alignment and enhance organic traffic performance. Utilized tools such as Google Tag Manager, HubSpot, and Clearbit for conversion tracking and lead nurturing.

Digital Marketing Specialist @ Agency  Dec 2020 - May 2023 Launched Facebook Ads services for local businesses, growing into broader agency collaborations. Delivered marketing strategies for early-stage startups across software industries (B2B/B2C). Hands-on campaign execution across Meta, Google, LinkedIn, Quora, and Capterra Ads. Contributed to sales, business development, copywriting, and UX/UI design for landing pages. Adapted quickly in dynamic startup teams where versatility and initiative were essential.

Customer Service Representative @ SKS365  Mar 2018 - Jun 2018 Provided multilingual support (Italian) for users of an online betting platform via chat, phone, and email.