# Business development and Communication Specialist Location BulgariaDesired Salary UnspecifiedWork preference Full TimeLinks Joined7 Jun 2026Field / Industry Creative & Design * SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet Languages: Bulgarian - English - French - German - Spanish - Report [Overview](#overview) ## About Me I am a dedicated Marketing and Communication Specialist with extensive experience managing brand identity, communication strategies, and marketing campaigns across various industries and markets, including DACH and CEE regions. Over the years, I have developed strong skills in business development, client relations, and event management, working with both corporate and NGO sectors. My expertise includes preparing and launching marketing materials, organizing events, and leading creative teams to deliver impactful campaigns. My most recent experience is focused on Identity Management - both as a system integrator and launching a new product on the market. It gave me thorough knowledge on the topic and raised my interest to work in Ping Identity I have successfully managed projects involving TV ads, social media content, employer branding, and PR support for notable clients such as METRO Bulgaria, Baileys, Jumbo, and LG. My role often involves coordinating with designers, copywriters, vendors, and partners to ensure seamless execution of marketing strategies and events. I am adept at budget preparation, bookkeeping, and post-campaign reporting. My experience extends to international environments, having worked with organizations like the European Commission, Clean Sky Joint Undertaking, and Microsoft partners in Western Europe. I have contributed to corporate communication strategies, webinar production, and digital marketing initiatives, including LinkedIn ad campaigns and email marketing. I am fluent in English and have Intermediate knowledge of German, French, and Spanish. My IT skills include proficiency with Microsoft 365, Microsoft Dynamics ERP, Canva, Adobe Creative Suite (Photoshop, InDesign, Premiere, After Effects), CMS platforms like WordPress, and various digital marketing tools such as Facebook Ads, Google AdWords, Google Analytics, and SEO software. I am highly organised, adaptable, and solution-oriented, with excellent negotiation and communication skills. I thrive in fast-paced, creative environments and am passionate about delivering results that align with business goals. I continuously seek to expand my knowledge and skills through additional courses and certifications in digital marketing and branding. ## Skills ### [Project Management](https://jobicy.com/talent/project-management.md)[Time Management](https://jobicy.com/talent/time-management.md)[Organizational Skills](https://jobicy.com/talent/organizational-skills.md)[Business Development](https://jobicy.com/talent/business-development.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Budget Management](https://jobicy.com/talent/budget-management.md)[Flexibility](https://jobicy.com/talent/flexibility.md)[Vendor Management](https://jobicy.com/talent/vendor-management.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Content Creation](https://jobicy.com/talent/content-creation.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Contract Negotiation](https://jobicy.com/talent/contract-negotiation.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Canva](https://jobicy.com/talent/canva.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Event Management](https://jobicy.com/talent/event-management.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Content Writing](https://jobicy.com/talent/content-writing.md)[Creative Thinking](https://jobicy.com/talent/creative-thinking.md)[Employer Branding](https://jobicy.com/talent/employer-branding.md)[LinkedIn Ads](https://jobicy.com/talent/linkedin-ads.md)[Brand Identity](https://jobicy.com/talent/brand-identity.md) ## Education Software University, Sofia Oct 2016 - May 2017 Digital Marketing Major Courses in Performance Marketing, After Effects, Building Digital Branding, Wordpress for Business University of Pennsylvania - The Wharton School 2014 Introduction to Marketing (Coursera Certificate) Online course Sofia University 'St. Kliment Ohridski' 2009 - 2011 MA, European Integration Sofia University 'St. Kliment Ohridski' 2009 - 2012 MA, Literature, Cinema and Visual Arts Sofia University 'St. Kliment Ohridski' 2005 - 2009 BA, Journalism ## Experience Business Development and Marketing Manager @ IDVKM (an Identity Management Expert) Oct 2026 - Present Creating brand identity and Identity management community in Bulgaria, drafting and executing busuiness development and communication strategy; finding new clients and partners in DACH and CEE markets; preparation for launch of new product OWL IDM in May 2026; preparing monthly newsletter, PR materials and newspaper publications, supporting company's LinkedIn page, organizing events, preparing yearly budget. Account Director @ DNA creative agency part of AdHub Feb 2024 - May 2025 Daily communication with client accounts and internal organization of designers and copywriters; preparing TV ads and campaigns for FMCG retailer METRO Bulgaria; preparation of social media content, employer branding and PR support; leading creative team for seasonal campaigns, pitch applications, and innovative events; realization of campaigns for Baileys, Jumbo, LG; leasing with vendors; bookkeeping; preparation of budgets and post-campaign reporting; business development and negotiations. Events Manager & Business Development @ Integral Group Jul 2023 - Dec 2023 Organization and administration of educational fair; project management; preparation of advertising campaigns and materials; finding new partners; starting employer branding and PR support. PR, Trade Marketing & Events Manager @ Allterco Robotics – now Shelly Group Sep 2022 - Jun 2023 Full preparation and organization of participation in fairs; building stands; finalization of graphics and brochures; on-site coordination; contracting vendors; preparation of catalogues and brochures; work with designers and printing houses; securing displays and roll-ups; pop-up stand preparation and on-site presentation; PR and press preparation; social media support; work with influencers; photoshoots and video coordination. Go-to-Market Marketing Strategy / Partners Manager for Western Europe @ Accenture /Microsoft project/ Oct 2021 - Sep 2022 Providing marketing expertise to Microsoft partners in Western Europe; optimizing LinkedIn ad campaigns for ERP selling strategies; making digital assessment and nurturing plans for Microsoft WE partners. Account Manager / Team Leader / Executive Director for ESPNIC NGO @ Kenes International for ESPNIC Nov 2017 - Jul 2021 Financial and administrative management of ESPNIC medical association; event and training execution and production of event materials; board meetings and general assemblies; implementation of goals and mission; support for strategy preparation and audit of activities; educational strategy and materials preparation; support in creation of learning platform during COVID pandemic. Marketing Specialist / Temporary Project @ Eltrade Ltd May 2017 - Oct 2017 Consultation for setting new marketing and employer branding strategy; launching Google AdWords and Facebook campaigns; new brochures; building new content marketing policy; website and launching regular newsletter campaigns (B2B and B2C); re-launching social media channels. Conference Manager @ Euro Petroleum Consultants Ltd Sep 2016 - May 2017 Planning and organizing big corporate events and specialized trainings; preparation of brochures and promotional materials; drafting content for blog, website, email marketing and press releases; social media support; business development. Corporate Communication & Webinar Assistant @ Clean Sky Joint Undertaking (Agency of European Commission) Mar 2013 - Jul 2016 Corporate communication strategy execution and brand promotion with annual budget over €350K; realization of communication trainings for partners and members; coordination of international events; preparation of stands at international trade shows; coordination of drafting, production and dissemination of publications; preparation of internal e-newsletter for over 6000 recipients and corporate magazine Skyline; web-content management; social media; drafting articles and press releases; work with designers and design creation (InDesign, Photoshop); photography of events; editing of movies and brochures; budget preparation and execution; administrative management of purchase orders, invoices, contracts and procurement documents. Blue Book Trainee @ European Commission Oct 2012 - Feb 2013 Assistance in preparation and coordination of conferences and meetings; assistance in drafting IPA II program for Kosovo for 2014-2020; preparation of internal weekly reports, notes and briefings.