# Marketing Leader | Growth Marketing & Performance Strategy

Location ColombiaDesired Salary 45 -  USD/hourlyWork preference Full TimeLinks  Joined17 Jun 2026Field / Industry Creative & Design

* SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet

Languages:  English -   Spanish -

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[Overview](#overview)

## About Me

I am a marketing and growth leader with more than 10 years of experience helping brands grow, strengthen their positioning, and adapt to increasingly digital environments.

My background spans retail, services, construction, consulting, and innovation ecosystems, where I have led integrated marketing strategies across omnichannel environments. I focus on revenue growth, brand positioning, customer acquisition, retention, and funnel optimization.

Throughout my career, I have driven sales growth above 100% and improved customer engagement by combining strategic thinking, data analysis, and performance marketing. I enjoy building campaigns and initiatives that create measurable business impact.

I have led multidisciplinary teams and coordinated efforts across design, digital, and commercial areas to ensure consistent execution across every customer touchpoint. I also have experience managing key accounts, developing loyalty strategies, and supporting innovation and citizen engagement projects.

My approach is grounded in understanding the customer and connecting authentically with audiences. I believe strong marketing should not only improve metrics, but also shape how brands relate to people and create value in the market.

I am motivated by challenges that require creativity, analysis, and execution. I bring a strategic mindset, a collaborative leadership style, and a strong focus on results to every project I lead.

## Skills

### [Project Management](https://jobicy.com/talent/project-management.md)[Salesforce](https://jobicy.com/talent/salesforce.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[CRM](https://jobicy.com/talent/crm.md)[Account Management](https://jobicy.com/talent/account-management.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Networking](https://jobicy.com/talent/networking.md)[Market Research](https://jobicy.com/talent/market-research.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Customer Retention](https://jobicy.com/talent/customer-retention.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Conversion Rate Optimization](https://jobicy.com/talent/conversion-rate-optimization.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Community Management](https://jobicy.com/talent/community-management.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)

## Education

University of La Sabana  2024 - 2026  Master's in Innovation Management

Graduate studies in innovation management.

Universidad Santiago de Cali  2014 - 2015  Specialization in Marketing Management

Postgraduate specialization in marketing management.

Universidad Santiago de Cali  2009 - 2013  Professional in Advertising

Undergraduate degree in advertising.

Servicio Nacional de Aprendizaje  2005 - 2006  Technical Degree in Graphic Design

Technical training in graphic design.

## Experience

Marketing Director @ MCAD Training & Consulting  Nov 2025 - Present Lead marketing strategy for Colombia, align initiatives with business goals, drive demand generation, improve lead conversion through digital marketing and funnel optimization, develop closing campaigns, design events and commercial actions, and coordinate multidisciplinary teams.

Marketing Director @ Olfabrand Aroma Society  Sep 2024 - Oct 2025 Led omnichannel marketing strategy integrating retail and digital channels, increased conversion, designed seasonal and thematic campaigns, expanded retail presence, managed key distributor relationships, and improved brand and commercial KPIs.

Specialist in Articulation and Innovation Networks @ Connect  Feb 2024 - Aug 2024 Designed and implemented digital positioning strategies, led networking and relationship-building initiatives, supported open innovation processes, and managed communities and content to strengthen engagement.

Marketing and Innovation Lead @ GOLAB - Secretaría de Gobierno de Bogotá  Jan 2023 - Dec 2023 Led communication and citizen participation strategies, implemented innovation methodologies for citizen-centered solutions, managed projects with local governments and interdisciplinary teams, and developed high-impact campaigns.

Head of Loyalty and Interactions @ C.C Mallplaza  Sep 2021 - Oct 2022 Designed and implemented loyalty strategies, increased customer database size, developed retention and engagement initiatives, coordinated acquisition strategies, optimized segmentation and personalization, and executed relationship marketing campaigns.

Marketing Analyst @ Homecenter Sodimac  Oct 2012 - Mar 2018 Developed customer loyalty and acquisition strategies, improved retention and engagement, optimized campaign segmentation and personalization, analyzed customer behavior data, and supported initiatives to strengthen customer value.