# Digital Marketing Specialist

Location RomaniaDesired Salary 65 -  USD/hourlyWork preference Full TimeLinks Joined29 Jun 2026Field / Industry Data Science & Analytics

* SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet

Languages:  Dutch -   English -   French -

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[Overview](#overview)

## About Me

I am a digital marketing specialist with 8+ years of experience driving measurable growth across B2B and B2C channels in EMEA markets. I focus on SEM, paid social, SEO, and performance analytics, and I consistently translate business goals into campaigns that improve CPA, CVR, and ROI.

I have strong experience in B2B environments, especially in pharma, fintech, and SaaS, where long sales cycles and complex messaging require precise targeting, content, and measurement. I am comfortable owning the full digital stack, from campaign planning and execution to analytics and optimization.

In my recent roles, I led governance, performance strategy, and analytics across multiple European markets. I built playbooks, measurement frameworks, and dashboards that helped standardize reporting and improve decision-making across country teams and leadership groups.

I also have hands-on experience managing agencies, coordinating cross-functional stakeholders, and supporting digital IT teams to improve data access and reporting scalability. I enjoy building systems that make marketing performance easier to understand and optimize.

As a freelancer, I have worked with B2B and B2C clients across Europe, designing multi-channel campaigns, conducting keyword and intent research, and building dashboards for real-time performance visibility. I am especially focused on continuous optimization and budget efficiency.

I speak English, Dutch, and French, and I am based in Bucharest, Romania. I bring a mix of strategic thinking, technical fluency, and executional discipline to digital marketing roles.

## Skills

### [Project Management](https://jobicy.com/talent/project-management.md)[SQL](https://jobicy.com/talent/sql.md)[Data Analysis](https://jobicy.com/talent/data-analysis.md)[JavaScript](https://jobicy.com/talent/javascript.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Jira](https://jobicy.com/talent/jira.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[HubSpot](https://jobicy.com/talent/hubspot.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[HTML](https://jobicy.com/talent/html.md)[CSS](https://jobicy.com/talent/css.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[Asana](https://jobicy.com/talent/asana.md)[Conversion Rate Optimization](https://jobicy.com/talent/conversion-rate-optimization.md)[Keyword Research](https://jobicy.com/talent/keyword-research.md)[Google Tag Manager](https://jobicy.com/talent/google-tag-manager.md)[Google Search Console](https://jobicy.com/talent/google-search-console.md)[LinkedIn Ads](https://jobicy.com/talent/linkedin-ads.md)

## Education

Howest, Bruges  2014 - 2016  Bachelor in Secondary Education

Atheneum Pottelberg, Kortrijk  2008 - 2014  Fine Arts

## Experience

Digital Marketing Consultant @ Freelance  Nov 2019 - Present Plan and execute multi-channel digital campaigns across Europe; conduct keyword research and search intent analysis; build performance dashboards; run continuous optimization; manage budget allocation and bid strategies; bridge business stakeholders and technical teams.

EMEA Digital Marketing Lead @ Johnson & Johnson Innovative Medicine (Janssen Pharmaceutical Companies)  Aug 2023 - May 2026 Led governance, performance strategy, and analytics across 20+ European markets; built SEA/SEO playbooks and measurement frameworks; conducted monthly performance reviews; owned dashboards; managed agencies; coordinated with digital IT teams; delivered capability trainings; worked with Ensemble data lake and SQL for analysis.

Performance Marketer @ Polybius, Belgium  Mar 2019 - Aug 2019 Built go-to-market strategy and acquisition engine for a fintech SaaS startup; designed acquisition budget modeling; developed paid media strategies; set up KPI frameworks and tracking; built UTM guidelines; created dashboards; implemented GDPR-compliant privacy and cookie policies.

Performance Marketer @ FamousGrey, Belgium  Jan 2018 - Feb 2019 Managed large-scale performance and branding campaigns for an automotive brand across Belgium and Luxembourg; owned and optimized a €200K+ monthly budget; led paid social, CPC, and display rollout; ran brand lift studies; built reporting dashboards; managed AdWords portfolios; conducted SEO audits; created email campaigns and programmatic setup.

Online Marketer @ Self-Employed  Jun 2016 - Dec 2017 Built growth strategies and social media acquisition plans for small-to-mid businesses; implemented retail checkout and tracking systems for physical stores.