# Business Development Manager

Location RomaniaDesired Salary 40 -  USD/hourlyWork preference Full TimeLinks Joined7 Jul 2026Field / Industry Data Science & Analytics

* SharePreferences:Status: Actively lookingRelocation: NoNotice Period: ImmediateSkill Assessments:This user has not passed any tests yet

Languages:  English -   French -   Romanian -   Spanish -

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[Overview](#overview)

## About Me

I am a commercial and B2B marketing professional with more than 18 years of experience in multinational, partner-facing environments. My background combines business development, channel execution, field marketing, product visibility, customer education, and digital project coordination.

I have worked extensively with distributors, retail and pharmacy networks, professional accounts, sales teams, marketing teams, trade stakeholders, digital teams, and external partners. I focus on turning business priorities into local campaigns, partner enablement actions, trainings, events, materials, CRM follow-up, and measurable commercial growth.

My experience includes channel and partner marketing, demand generation, account growth, and digital/CRM work. I have used tools such as Salesforce, Veeva, Power BI, Pitcher, Einstein Analytics, HubSpot, SAP, and Google Analytics to support reporting, insights, and execution.

I have held business development and medical representative roles in ophthalmology and healthcare-related markets, where I managed key accounts, supported product adoption, coordinated educational activities, and contributed to market-share growth. I have also worked on local marketing, promotional actions, and customer engagement initiatives.

In earlier roles, I supported broader commercial, marketing, PR, rebranding, SEO, social, and e-commerce projects, including collaboration with design, frontend, backend, and UX/UI contributors. This gave me a strong cross-functional perspective and practical experience in digital project coordination.

I bring a technical and analytical mindset through my academic background in Economic Cybernetics, Statistics, and Economic Informatics. I am now targeting channel marketing, partner marketing, partner business, account management, and tech-oriented B2B roles, with a transition toward broader SaaS and partner ecosystem growth.

## Skills

### [Project Management](https://jobicy.com/talent/project-management.md)[Salesforce](https://jobicy.com/talent/salesforce.md)[CRM](https://jobicy.com/talent/crm.md)[Business Development](https://jobicy.com/talent/business-development.md)[Account Management](https://jobicy.com/talent/account-management.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Relationship Building](https://jobicy.com/talent/relationship-building.md)[Reporting](https://jobicy.com/talent/reporting.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[HubSpot](https://jobicy.com/talent/hubspot.md)[Forecasting](https://jobicy.com/talent/forecasting.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[SAP](https://jobicy.com/talent/sap.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Demand Generation](https://jobicy.com/talent/demand-generation.md)[Event Management](https://jobicy.com/talent/event-management.md)

## Education

Politehnica University of Bucharest  2024 - 2026  Master’s Degree in European Studies and International Affairs

Bucharest University of Economic Studies  2003 - 2007  Bachelor’s Degree in Economic Cybernetics, Statistics and Economic Informatics

## Experience

Business Development Manager, Vision Care / Commercial & Digital Projects @ Alcon Romania  2022 - Present Drive B2B commercial and local marketing initiatives across ophthalmology, optical retail, pharmacy, distributor, and healthcare-related channels. Partner with key accounts, retail stakeholders, distributors, and internal teams to improve product visibility, strengthen recommendation behavior, support sell-out, and activate local opportunities. Coordinate trainings, educational sessions, product presentations, customer activations, and event participation. Support digital marketing projects including website content, MyAlcon Fitting Hub, Dry Eye Test & Buy app, local content adaptation, eContent activation, customer-facing materials, approval follow-up, and campaign coordination. Use Salesforce, Pitcher, Einstein Analytics, Power BI/reporting dashboards, customer feedback, and competitor monitoring to prepare insights and recommendations.

Senior Medical Representative / Business Development @ Laboratoires Thea  2018 - 2022 Managed a high-value portfolio of ophthalmologists, optical stores, pharmacies, clinics, and business partners. Implemented local promotional actions, educational initiatives, product discussions, round tables, and customer engagement activities. Built long-term relationships with KOLs and professional stakeholders and translated customer needs and competitor activity into growth actions. Achieved #1 market share in Bucharest for a flagship product through structured relationship-building and strong field execution.

Senior Medical Representative @ Sanofi  2016 - 2018 Managed multi-specialty account relationships across doctors, pharmacies, and healthcare stakeholders. Supported product uptake through structured planning, presentations, and consistent follow-up. Contributed to early digital and cross-functional marketing initiatives and monitored territory performance, customer feedback, and competitor activity to inform action plans and field priorities.

Commercial, Marketing and B2B Roles @ Terapia Ranbaxy / Sun Pharma  2007 - 2016 Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories.

Commercial, Marketing and B2B Roles @ Gedeon Richter  2007 - 2016 Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories.

Commercial, Marketing and B2B Roles @ Infinit Solutions Agency  2007 - 2016 Coordinated PR, rebranding, and marketing projects involving design, frontend, backend, and UX/UI contributors. Supported B2B pharmaceutical marketing campaigns and client communication.

Commercial, Marketing and B2B Roles @ Collective Marketing / Daisy Property and Roam Together App  2007 - 2016 Supported digital marketing, customer acquisition, SEO, social, e-commerce initiatives, Google Analytics reporting, app/product launch coordination, and collaboration between business, marketing, UX/UI, and development teams.

Commercial, Marketing and B2B Roles @ Relad Pharma  2007 - 2016 Worked with SAP-related stock, distribution, and business-process workflows, building early exposure to ERP systems, operational accuracy, and data-protection/cybersecurity awareness.