Jekaterina Afanasjeva

# Performance Video Creator | Social Media & Paid Ads Strategist | AI-Enhanced Content

Location Riga, LatviaDesired Salary UnspecifiedWork preference Remote OnlyRelocation Open to relocateLinksNot setStatus   Open to offers Field / Industry Creative & DesignJob Level Senior

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[All talent ↗](https://jobicy.com/talent.md)
* [Overview](#overview)
* [Portfolio](#portfolio)

## About Me

Performance-focused video designer with 7+ years of experience creating high-impact video content for SaaS products, mobile apps, and global digital brands. Delivered performance and viral creatives for TheSoul Publishing, Crayola, and 5-Minute Crafts, reaching 500M+ views worldwide. Strong background in paid social video ads, short-form content, AI-generated production, and growth-driven creatives optimized for user acquisition and engagement.

## Skills

### [Jira](https://jobicy.com/talent/jira.md)[Analytics](https://jobicy.com/talent/analytics.md)[Figma](https://jobicy.com/talent/figma.md)[Slack](https://jobicy.com/talent/slack.md)[Canva](https://jobicy.com/talent/canva.md)[Optimization](https://jobicy.com/talent/optimization.md)[Asana](https://jobicy.com/talent/asana.md)[Photoshop](https://jobicy.com/talent/photoshop.md)[Illustrator](https://jobicy.com/talent/illustrator.md)[Trello](https://jobicy.com/talent/trello.md)[After Effects](https://jobicy.com/talent/after-effects.md)[Meta Ads](https://jobicy.com/talent/meta-ads.md)[User Acquisition](https://jobicy.com/talent/user-acquisition.md)[Unity](https://jobicy.com/talent/unity.md)[Motion Design](https://jobicy.com/talent/motion-design.md)[SaaS Marketing](https://jobicy.com/talent/saas-marketing.md)[Gemini](https://jobicy.com/talent/gemini.md)[Creative Strategy](https://jobicy.com/talent/creative-strategy.md)[Paid Social](https://jobicy.com/talent/paid-social.md)[Qlik](https://jobicy.com/talent/qlik.md)[Blender](https://jobicy.com/talent/blender.md)[Premiere Pro](https://jobicy.com/talent/premiere-pro.md)[3D Design](https://jobicy.com/talent/3d-design.md)[DaVinci Resolve](https://jobicy.com/talent/davinci-resolve.md)[Kling](https://jobicy.com/talent/kling.md)

## Experience

Performance Creative AI Video Specialist (Paid Social / SaaS) @ Nutrameg  Aug 2025 - Present Created 600+ performance video ads for a health tech SaaS startup mobile app, driving user acquisition and revenue. Developed viral, scroll-stopping hooks and videos using psychological triggers, trend analysis, and AI-powered tools. Led competitive and market research, produced UGC-style, animated, explainer, and hybrid creatives, and executed end-to-end video production including scriptwriting, AI content generation, editing, and motion design.

Multimedia Designer @ Freelancer  Jul 2024 - Jul 2025 Developed a 3D model of a digital pet tag in Blender for a UK-based platform, created social media assets and short promotional videos, and produced 3D models to generate synthetic data for an object recognition machine learning project.

Video Designer @ The Soul Publishing  Nov 2021 - Jun 2024 Developed and produced end-to-end viral ASMR concepts for YouTube Shorts, generating 102M views for Crayola. Created motion design packages and over 540 minutes of published video content for 5-Minute Crafts. Designed and executed viral video strategies and created motion design assets and promos for social media.

## Education

Immanuel Kant Baltic Federal University  Sep 2012 - Jul 2016  Bachelor's degree, Multimedia Journalism

Portfolio not available.

Services not available.