Victor Muhia Ng'ang'a

# SEO Specialist and Content Marketer

Location Nairobi, KenyaDesired Salary 1200 -  USD/monthlyWork preference Remote Only / Full TimeLinks Status   Open to offers Field / Industry SEO

* SharePreferences:Job Level: MidRelocation: NoNotice Period: ImmediateCategory: SEOSkill Assessments:This user has not passed any tests yet

Languages:  English - Fluent   Swahili - Native or Bilingual

Report
[Overview](#overview)

## About Me

SEO specialist and content marketer with two years of experience driving organic traffic and search rankings through content strategy, technical SEO audits, and keyword research. Manages content calendars end to end, from planning through publication, using GA4, Search Console, SEMrush, and Looker Studio to track KPIs and report results. Collaborates daily with content, marketing, and project teams to keep output consistent, on-brand, and tied to business goals.

## Skills

### [JavaScript](https://jobicy.com/talent/javascript.md)[Cross Functional Collaboration](https://jobicy.com/talent/cross-functional-collaboration.md)[HubSpot](https://jobicy.com/talent/hubspot.md)[Analytics](https://jobicy.com/talent/analytics.md)[HTML](https://jobicy.com/talent/html.md)[SEO](https://jobicy.com/talent/seo.md)[A B Testing](https://jobicy.com/talent/a-b-testing.md)[Google Analytics](https://jobicy.com/talent/google-analytics.md)[Content Marketing](https://jobicy.com/talent/content-marketing.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[WordPress](https://jobicy.com/talent/wordpress.md)[Trello](https://jobicy.com/talent/trello.md)[Keyword Research](https://jobicy.com/talent/keyword-research.md)[SEMrush](https://jobicy.com/talent/semrush.md)[Technical SEO](https://jobicy.com/talent/technical-seo.md)[Google Search Console](https://jobicy.com/talent/google-search-console.md)[Competitor Analysis](https://jobicy.com/talent/competitor-analysis.md)[Looker Studio](https://jobicy.com/talent/looker-studio.md)[GA4](https://jobicy.com/talent/ga4.md)[Hootsuite](https://jobicy.com/talent/hootsuite.md)[Drupal](https://jobicy.com/talent/drupal.md)[Link Building](https://jobicy.com/talent/link-building.md)[Screaming Frog](https://jobicy.com/talent/screaming-frog.md)[On Page Optimization](https://jobicy.com/talent/on-page-optimization.md)[Apify](https://jobicy.com/talent/apify.md)[Brand Consistency](https://jobicy.com/talent/brand-consistency.md)

## Education

Jomo Kenyatta University of Agriculture and Technology (JKUAT)  Jan 2014 - Dec 2017  Bachelor's Degree, Information Technology

## Experience

WordPress Developer & SEO Specialist @ LA Coach USA  Jun 2024 - Present Managed 1-6 concurrent projects spanning content creation, on-page optimization, and link building. Led technical SEO audits and keyword research across 10+ domains, improving page rankings by 30%. Built monthly SEO performance reports in GA4 and Looker Studio, increasing website traffic by 20%. Wrote and published SEO-optimized blog content, increasing organic traffic by 30%. Redesigned and optimized the company website on WordPress, lifting monthly visitors by 30%.

WordPress Developer & SEO Specialist @ The Primo-Group Executive Search  Dec 2024 - Mar 2025 Analyzed site performance in Google Analytics and Screaming Frog to identify underperforming keywords and present recommendations. Improved click-through rates by 25% through page title, meta tag, and anchor text optimization. Diagnosed and resolved indexing issues, lifting search rankings for priority keywords. Designed and launched a new company website on WordPress, increasing user engagement by 30%. Drove a 30% increase in engagement through a LinkedIn marketing campaign.