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* [Overview](#overview)
* [Portfolio](#portfolio)

## About Me

I am an SEO and GEO specialist with more than 10 years of experience helping SaaS, B2B, EdTech, cybersecurity, and MedTech companies grow organic visibility in Tier-1 markets across the US, UK, and EU.

I focus on technical SEO audits, site migrations and recovery, crawl budget optimization, indexation, schema, Core Web Vitals, and content architecture. I also work deeply with international SEO, hreflang, multi-region structures, and localized content strategies.

My approach combines classic search optimization with emerging AI search practices. I build GEO and LLM visibility into my work through citation tracking, content scoring for AI answers, and automation workflows that support scalable execution.

I have led end-to-end SEO delivery for agencies and direct clients, translating technical findings into clear recommendations for product, engineering, and marketing teams. I am comfortable owning strategy as well as hands-on implementation.

I also use automation and AI tools to reduce repetitive work and improve operational efficiency. This includes Claude-based workflows, SERP pattern detection, outbound enrichment, and content scoring systems.

I am open to remote opportunities in US and EU markets and am especially interested in roles where technical SEO, AI search, and cross-functional collaboration are central to the work.

## Skills

### [Outreach](https://jobicy.com/talent/outreach.md)[Google Ads](https://jobicy.com/talent/google-ads.md)[PPC](https://jobicy.com/talent/ppc.md)[Technical SEO](https://jobicy.com/talent/technical-seo.md)[SEO Strategy](https://jobicy.com/talent/seo-strategy.md)[Internal Linking](https://jobicy.com/talent/internal-linking.md)[International SEO](https://jobicy.com/talent/international-seo.md)[GEO](https://jobicy.com/talent/geo.md)

## Tech Stack & Tools

### Development

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md)

## Experience

Founder & Principal SEO Consultant @ SEO Catalyst  Dec 2024 - Present Direct technical SEO engagements with US EdTech and B2B clients. Led a 90-day migration recovery for Riverside Insights, reducing indexed pages from 66,517 to 324 and improving organic traffic from 30k to 95k sessions per month. Executed an integrated SEO and Google Ads campaign with strong ROI. Built and ran Claude agent workflows for SERP pattern detection, content scoring, LLM citation tracking, and outbound enrichment.

Head of SEO @ NNC Services Digital  2019 - Oct 2024 Owned end-to-end technical SEO execution across B2B and cybersecurity clients. Delivered audits, crawl remediation, schema markup, content architecture, internal linking, Core Web Vitals improvements, backlink audits, disavow management, and outreach. Implemented hreflang, multi-region URL structures, localized content architecture, and log file analysis for large sites.

Co-Founder & SEO Specialist @ Digital Instinct  2015 - 2019 Co-founded a two-person agency and owned technical delivery across web, SEO, and PPC for more than 15 SMB clients.

## Education

Babeș-Bolyai University  2009 - 2012  Bachelor of Business Management, Business Management

Portfolio not available.

Services not available.