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Languages  English - Native or Bilingual   Croatian - Fluent   Serbian - Fluent   Spanish - Beginner   Greek - Fluent   Italian - Intermediate   Russian - Beginner People also viewed
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[All talent ↗](https://jobicy.com/talent.md)
* [Overview](#overview)
* [Portfolio](#portfolio)

## About Me

I came up as a writer and now run the whole machine around it: editorial direction, SEO, and the custom software underneath it all.

I have spent the last decade building content operations from the trenches up, learning where workflows break and how to fix them with better systems, stronger QA, and clearer ownership.

My background combines high-volume SEO writing, content refresh strategy, SERP recovery, and technical SEO with hands-on leadership of editorial teams and production pipelines.

I have led remote teams, managed 20+ B2B accounts across SaaS, cybersecurity, fintech, MarTech, and e-commerce, and built in-house automation to scale output efficiently.

I also work as an independent consultant, helping teams rebuild their content operations, improve editorial processes, and create custom tooling that supports growth.

My edge is finding the problem nobody has named yet and building the fix, whether that means better content architecture, workflow automation, or a more reliable production system.

## Skills

### [Team Leadership](https://jobicy.com/talent/team-leadership.md)[Quality Assurance](https://jobicy.com/talent/quality-assurance.md)[SEO](https://jobicy.com/talent/seo.md)[Onboarding](https://jobicy.com/talent/onboarding.md)[B2B Marketing](https://jobicy.com/talent/b2b-marketing.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[API Integration](https://jobicy.com/talent/api-integration.md)[Workflow Automation](https://jobicy.com/talent/workflow-automation.md)[Technical SEO](https://jobicy.com/talent/technical-seo.md)[Hiring](https://jobicy.com/talent/hiring.md)[Link Building](https://jobicy.com/talent/link-building.md)[Content Operations](https://jobicy.com/talent/content-operations.md)[ghostwriting](https://jobicy.com/talent/ghostwriting.md)[GEO](https://jobicy.com/talent/geo.md)[Entity SEO](https://jobicy.com/talent/entity-seo.md)

## Tech Stack & Tools

### Development

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/linkedin/linkedin-original.svg) LinkedIn](https://jobicy.com/talent?tool=linkedin.md)

## Experience

Editor-in-Chief @ Blue Tree Digital PR  Jan 2023 - Dec 2026 Led the editorial operation end to end, including direction, pipeline, QA, and a 15+ person team across 20+ B2B accounts in SaaS, cybersecurity, and fintech. Built in-house AI automation to support production and drove seven figures in revenue through link building.

Content & SEO Consultant @ Independent  Jan 2022 - Present Audit and rebuild content operations for B2B SaaS, fintech, and e-commerce teams. Focus on editorial workflow, scaled production, SEO, content refresh strategy, and custom tooling.

Senior Content Writer @ Teamwork Content  Jan 2019 - Dec 2023 Ghostwrote 1,000+ long-form pieces for fintech and iGaming brands, with many ranking top 3 for competitive commercial keywords. Specialized in content refreshes and SERP recovery using topic-cluster architecture.

Content Writer @ TexTurtle  Jan 2016 - Dec 2019 Produced high-volume SEO content for MarTech and e-commerce clients across recurring accounts, covering product pages and long-form guides.

## Education

University of Belgrade  Not specified  BA, Greek Philology

Portfolio not available.

Services not available.