Skill Assessments

This user has not passed any tests yet

No languages specified.People also viewed
*  [![Anna Hydration](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/05/avatar_4463_1779684591.jpg) Anna Hydration Marketing Lead II](https://jobicy.com/u/id4463.md)
*  [![Valentina Brito Garcia](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70533_1784744181.jpg) Valentina Brito Garcia Community Manager / Social Media Manager](https://jobicy.com/u/id70533.md)
*  [![Rushikesh Kella](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71794_1784707867.jpg) Rushikesh Kella Digital Marketing Manager](https://jobicy.com/u/id71794.md)
*  [![Harrys Wuelman](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71748_1784673799.jpg) Harrys Wuelman Audiovisual Marketing Strategist](https://jobicy.com/u/id71748.md)
*  [![María Llopis](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71735_1784670282.jpg) María Llopis Journalist and Community Manager](https://jobicy.com/u/id71735.md)
*  [![Mohamed Wagdy Bondok](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_70648_1784669871.jpg) Mohamed Wagdy Bondok CRM & Marketing Automation Specialist](https://jobicy.com/u/id70648.md)
*  [![Jhon Bustos](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71695_1784658787.jpg) Jhon Bustos Creative Strategist | Digital Marketing | Brand Growth](https://jobicy.com/u/id71695.md)
*  [![Leandro Ledesma](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71691_1784658288.jpg) Leandro Ledesma Growth Marketing Specialist](https://jobicy.com/u/id71691.md)

[All talent ↗](https://jobicy.com/talent.md)
* [Overview](#overview)
* [Portfolio](#portfolio)
* [Services](#services)

## About Me

I am a results-driven product marketing and brand leader with deep experience translating complex technology into compelling narratives that drive growth and customer engagement.

I have led go-to-market strategy, product launches, sales enablement, demand generation, and brand development across B2B, enterprise, DTC, SaaS, AI, healthcare, mobile, and e-commerce environments.

My work has focused on product positioning, creative messaging, buyer insights, and commercialization strategy, helping organizations differentiate in competitive markets and accelerate pipeline growth.

I have partnered closely with executive leadership, product, sales, and marketing teams to build clear market narratives, improve adoption, and support revenue objectives across multiple stages of company growth.

I have also advised well-known organizations and startups on market expansion, brand storytelling, and launch execution, with a strong emphasis on aligning product value with customer needs.

Across my career, I have built and led marketing programs that strengthen brand perception, improve sales readiness, and create measurable impact in fast-moving technology and consumer markets.

## Skills

### [Team Leadership](https://jobicy.com/talent/team-leadership.md)[Market Research](https://jobicy.com/talent/market-research.md)[Sales Enablement](https://jobicy.com/talent/sales-enablement.md)[Go To Market Strategy](https://jobicy.com/talent/go-to-market-strategy.md)[Product Marketing](https://jobicy.com/talent/product-marketing.md)[Demand Generation](https://jobicy.com/talent/demand-generation.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Customer Insights](https://jobicy.com/talent/customer-insights.md)[Product Positioning](https://jobicy.com/talent/product-positioning.md)[SaaS Marketing](https://jobicy.com/talent/saas-marketing.md)[Brand Development](https://jobicy.com/talent/brand-development.md)[Media Relations](https://jobicy.com/talent/media-relations.md)[Partner Marketing](https://jobicy.com/talent/partner-marketing.md)[Product Launches](https://jobicy.com/talent/product-launches.md)[Channel Marketing](https://jobicy.com/talent/channel-marketing.md)[Enterprise Marketing](https://jobicy.com/talent/enterprise-marketing.md)[Messaging Strategy](https://jobicy.com/talent/messaging-strategy.md)[AI Marketing](https://jobicy.com/talent/ai-marketing.md)

## Experience

Fractional Head of Marketing, CMO, Product Marketing, Brand Marketing @ Keith Malcolm LLC  Present Directed product marketing and content initiatives for enterprise, healthcare, AI, and SaaS organizations. Developed go-to-market strategies, messaging frameworks, and brand positioning. Partnered with executive, product, sales, and marketing teams to launch products, improve pipeline growth, and strengthen sales enablement. Advised clients including AT&T Wireless, Boeing, Microsoft, and Intel on commercialization and market expansion.

Senior Director of Enterprise & Product Marketing @ 98point6  2021 - 2023 Led enterprise and product marketing strategy for a digital health platform. Drove go-to-market execution across healthcare buyers, conducted buyer research, built sales enablement programs, and owned product positioning and competitive differentiation.

Senior Director of Marketing @ SAFR from RealNetworks  2018 - 2020 Led global product marketing and commercialization for an AI computer vision platform. Drove channel-led go-to-market execution, repositioned the product as an embedded API platform, developed buyer personas and messaging, and built partner enablement infrastructure.

Director of Brand Marketing @ Electronic Arts  2010 - 2014 Led global brand marketing strategy for PopCap titles including Bejeweled and Plants vs. Zombies. Managed integrated go-to-market campaigns, market research, partnership marketing, and experiential programs across mobile and digital channels.

CEO, CMO, Head of Marketing @ Multiple Startups  Not specified Led product marketing and go-to-market initiatives for early-stage and pre-IPO technology companies across SaaS, e-commerce, and collaboration platforms. Supported fundraising, category evangelism, messaging, demand generation, and team building.

Senior Product Marketing Manager @ Adobe  Not specified Led product marketing for Adobe After Effects across global release cycles. Owned go-to-market execution, product positioning, messaging, acquisition integration, buyer research, and global product evangelism.

## Education

Northwest University  Not specified  BA, Sociology

This professional hasn’t added portfolio projects yet.

This professional hasn’t listed any services yet.