Skill Assessments This user has not passed any tests yet Languages Spanish - Native or Bilingual English - Advanced People also viewed * [![Samson Tersugh](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72248_1784889559.jpg) Samson Tersugh Ai contents stories writer](https://jobicy.com/u/id72248.md) * [![Segun Olape](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72163_1784843522.jpg) Segun Olape Freelance Writer & Journalist](https://jobicy.com/u/id72163.md) * [![Martín Borrás](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72094_1784828521.jpg) Martín Borrás Creative Strategist | Copywriter | Content Strategist](https://jobicy.com/u/id72094.md) * [![Pilar Elizondo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72090_1784827812.jpg) Pilar Elizondo Lic en Ciencias de la Comunicación Social](https://jobicy.com/u/id72090.md) * [![Jihyun Kim](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71963_1784770047.jpg) Jihyun Kim Content Moderator, CEO](https://jobicy.com/u/id71963.md) * [![Yana Lara Menezes Alencar](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71749_1784674185.jpg) Yana Lara Menezes Alencar Journalist / Content Producer](https://jobicy.com/u/id71749.md) * [![Carlos Arrieche](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71318_1784423324.jpg) Carlos Arrieche Ghostwriter / Freelance Writer](https://jobicy.com/u/id71318.md) * [![Guadalupe Becerra](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_71307_1784412599.jpg) Guadalupe Becerra SEO Content Writer & Copywriter](https://jobicy.com/u/id71307.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a creative director, copywriter, UX writer, podcaster, and professor with more than 15 years of experience building ideas, campaigns, and content for local and international brands. I have worked across advertising, corporate communications, digital content, and brand storytelling, collaborating with organizations such as Hyundai, Wong, Lima Airport, USIL, PromPerú, Nestlé, Movistar, BCP, Coca-Cola, Alicorp, Warner Bros, and 20th Century Fox. My background combines strategic thinking with strong execution. I have led integrated campaigns, developed tone of voice systems, written scripts and headlines, and created content for social media, digital platforms, mass media, and institutional communication. I also have experience in teaching and mentoring. As a professor, I help students develop strategic communication skills, creative conceptualization, and campaign planning, with a focus on effective content execution. In addition to advertising and communications, I work on UX writing, information architecture, and content design for websites and landing pages. I am comfortable collaborating with multidisciplinary teams and adapting messaging to different audiences and business goals. I am also active in personal and creative projects, including writing, podcasting, music, and freelance consulting. I value craft, clarity, and ideas that create both cultural and business impact. ## Skills ### [Mentoring](https://jobicy.com/talent/mentoring.md)[Generative AI](https://jobicy.com/talent/generative-ai.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Storytelling](https://jobicy.com/talent/storytelling.md)[Video Editing](https://jobicy.com/talent/video-editing.md)[Teaching](https://jobicy.com/talent/teaching.md)[Advertising](https://jobicy.com/talent/advertising.md)[Public Relations](https://jobicy.com/talent/public-relations.md)[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Digital Communication](https://jobicy.com/talent/digital-communication.md)[Information Architecture](https://jobicy.com/talent/information-architecture.md)[Creative Direction](https://jobicy.com/talent/creative-direction.md)[Audio Editing](https://jobicy.com/talent/audio-editing.md)[UX Writing](https://jobicy.com/talent/ux-writing.md)[Campaign Planning](https://jobicy.com/talent/campaign-planning.md)[Script Writing](https://jobicy.com/talent/script-writing.md)[Podcast Production](https://jobicy.com/talent/podcast-production.md)[Music Production](https://jobicy.com/talent/music-production.md) ## Tech Stack & Tools ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/facebook/facebook-original.svg) Facebook OAuth](https://jobicy.com/talent?tool=facebook.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/linkedin/linkedin-original.svg) LinkedIn](https://jobicy.com/talent?tool=linkedin.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/twitter/twitter-original.svg) Twitter / X](https://jobicy.com/talent?tool=twitter.md) ## Experience Senior Copywriter @ TBWA Perú Jul 2025 - Present Creative team lead responsible for planning, developing, and supervising integrated campaigns and content for a mass-market brand across digital, social, and mass media platforms. Focused on strategic consistency, creative quality, message clarity, and business objectives. Brand: Wong. Professor @ Toulouse Lautrec Aug 2022 - Present Instructor of specialized courses and workshops in digital communication and content, focused on strategic thinking, creative conceptualization, and campaign planning. Teaches Advertising Campaigns, Digital Production, and Brand Content, while mentoring creative and strategic projects. Social Communication Analyst @ Lima Airport Partners Jun 2024 - Feb 2025 Member of the Corporate Communications team responsible for institutional content across digital environments, with focus on sustainability, environmental management, and social responsibility. Developed documentary, career landing page, and community social media initiatives. Communications Consultant @ Ingenia Latam Apr 2020 - May 2024 Creative and strategic consultant responsible for designing and executing digital communication strategies for public and private organizations across Latin American markets. Led campaigns, brand platforms, and digital content for corporate, institutional, and B2B communication. Senior Copywriter @ McCann Lima Sep 2018 - Feb 2020 Responsible for creative development of mass communication campaigns and digital content for an educational institution. Worked on integrated advertising campaigns and coordinated implementation with internal teams. Brand: USIL. Senior Copywriter @ Youpanqui BBDO Sep 2016 - Sep 2018 Creative lead for mass communication campaigns, commercial initiatives, and digital content for automotive and financial brands. Participated in team leadership, strategic conceptualization, and new business pitches. Brands included Hyundai and Banco Financiero. Senior Copywriter @ Belcorp Feb 2016 - Aug 2016 Member of the copywriting team responsible for editorial and commercial content for large-scale catalogs. Collaborated with design and marketing teams to ensure visual and narrative consistency. Brand: Ésika. Middle Copywriter @ Publicis Red Lion Sep 2015 - Jan 2016 Developed campaigns and communication assets for FMCG brands across traditional media and digital platforms, with emphasis on message clarity, strategic alignment, and creative execution. Junior-Middle Copywriter @ Wunderman Phantasia Sep 2012 - Sep 2015 Member of the creative team developing campaigns and content across digital, social media, and traditional media for FMCG and corporate brands. Participated in concept development, creative execution, and pitch leadership. Trainee Copywriter @ Tribal 121 Apr 2012 - Sep 2012 Supported the development of mass communication campaigns and digital content for telecommunications brands during professional training, with active participation in creative and execution processes. Graphic Designer @ Primark Jun 2009 - Dec 2011 Developed graphic assets for mass communication campaigns in traditional media, coordinating with creative and production teams. Worked with global entertainment and technology brands and adapted visual assets to different formats. ## Education Universidad San Martín de Porres 2005 - 2011 Bachelor, Communications Science Studied Advertisement and Public Relations. Underground Buenos Aires 2012 - 2012 Graduated, Creativity Studied concept, copywriting, art direction, and digital media. Coderhouse 2023 - 2023 Graduated, User Experience Focused on UX Writing. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.