![Janaina Lins](https://jobicy.com/react/themes/app/images/avatar.jpg) Janaina Lins # Content Manager / Marketing Manager Open to offers · Member since 20 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationSantiago, ChileDesired salaryUnspecifiedWork preferenceRemote Only / Full TimeExperience levelSenior * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a trilingual professional with more than 10 years of experience in communication, digital content management, marketing, and operations coordination. My background combines Journalism, an MBA in Marketing, and International Trade, which allows me to contribute across content, brand, operations, and international business environments. I have led remote multicultural teams, coordinated translation and video editing workflows, and managed high-volume editorial processes for international audiences. In my recent roles, I was promoted twice and took on increasing leadership responsibilities, including team coordination, production planning, performance support, and operational reporting. I am comfortable working with metrics and KPIs, and I use data-driven insights to improve content performance, audience growth, and process efficiency. I also stay current with generative AI tools for marketing and communication, and I value continuous learning, adaptability, and results-oriented work. ## Skills 18 capabilities[Content Operations](https://jobicy.com/talent/content-operations.md)[Content Writing](https://jobicy.com/talent/content-writing.md)[CRM](https://jobicy.com/talent/crm.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Internal Communications](https://jobicy.com/talent/internal-communications.md)[Journalism](https://jobicy.com/talent/journalism.md)[KPI Analysis](https://jobicy.com/talent/kpi-analysis.md)[Market Research](https://jobicy.com/talent/market-research.md)[Marketing](https://jobicy.com/talent/marketing.md)[Metrics Analysis](https://jobicy.com/talent/metrics-analysis.md)[Process Optimization](https://jobicy.com/talent/process-optimization.md)[Project Management](https://jobicy.com/talent/project-management.md)[Social Media Marketing](https://jobicy.com/talent/social-media-marketing.md)[Team Leadership](https://jobicy.com/talent/team-leadership.md)[Translation](https://jobicy.com/talent/translation.md)[Video Editing](https://jobicy.com/talent/video-editing.md)[Writing](https://jobicy.com/talent/writing.md) ## Tech stack & tools Working toolkit ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md) ## Experience Career history ### Language Coordinator / Head Coordinator / Content Manager · Upsomedia Oct 2019 – Mar 2026Promoted twice within the company, progressing from Language Coordinator to Head Coordinator and then Content Manager. Led multicultural remote teams in coordination, translation, and video editing for digital content management in multiple languages. Coordinated high-volume editorial workflows and managed multiple projects simultaneously to meet deadlines and quality standards. Analyzed metrics and KPIs using Meta Business Suite and Metricool, prepared production reports, trained team members, and supported senior leadership. ### Marketing Manager · Buraschi Trading SpA / Ovosur Nov 2017 – May 2019Responsible for marketing strategies and brand positioning in the food industry. Managed corporate image, packaging, labels, and coordination with external graphic design providers. Administered the corporate website on WordPress, email marketing campaigns, and commercial newsletters. Coordinated trade fair participation and tracked potential clients via CRM. ### Marketing Assistant · Bracker y Cía. Ltda. Mar 2016 – May 2017Supported marketing and commercial positioning strategies for the food industry. Managed institutional social media channels, including LinkedIn, and maintained the corporate website. Conducted market research and supported client acquisition and retention through CRM. Participated in organizing trade fairs and commercial events across South America. ### Foreign Trade Assistant · Industria Coco do Vale Jan 2014 – Dec 2014Coordinated exports of packaged coconut water to the US market, managing customs documentation, shipments, and commercial follow-up with international clients. Supported export operations management and logistics coordination of food products. Managed export documentation and coordinated with freight carriers and customs agencies. ### Imports Assistant (Internship) · Mundial Serviços Aduaneiros Aug 2013 – Jan 2014Assisted with import processes, customs documentation, and shipment tracking. ### Freelance Journalist · Brazilian Vibe Magazine Aug 2011 – Jul 2012Worked as a correspondent journalist researching, writing, and developing content on tourism and culture for an international publication. ### Journalist (Internship) · Ministry of Finance Jan 2008 – Dec 2008Supported internal communications and wrote institutional content for a newsletter directed at public employees. ## Education Learning history ### Universidade dos Guararapes 2013 – 2015Technologist, International Trade Technologist degree in International Trade. ### Federal University of Pernambuco 2011 – 2013MBA Executive, Marketing MBA Executive in Marketing. ### Universidade Maurício de Nassau 2006 – 2009Bachelor's Degree, Journalism Bachelor's degree in Journalism. 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