![Karla Escobar](https://jobicy.com/react/themes/app/images/avatar.jpg) Karla Escobar # Copywriter | Communications & Content Specialist Open to offers · Member since 20 Jul 2026 [Message](https://jobicy.com/dashboard-page.md) ShareLocationMonterrey, MexicoDesired salaryUnspecifiedWork preferenceRemote OnlyExperience levelMid * [Overview](#overview) * [Portfolio 0](#portfolio) * [Services 0](#services) ## About Professional summaryI am a copywriter and communications specialist with a well-rounded background in creative, journalistic, institutional, and advertising writing. I have experience developing communication campaigns end to end, from concept and copywriting to execution and optimization. My work has included scripts, speeches, brand names, newsletters, blog content, and social media messaging. I also have experience in voiceover work, radio hosting, and on-air script delivery, which has strengthened my ability to communicate clearly and adapt my tone to different audiences and formats. In addition, I have worked with educational institutions and brands, which has helped me build a strong understanding of brand voice, internal communications, and audience engagement. I use generative AI tools to streamline writing processes, support ideation, and improve content efficiency. I enjoy combining storytelling with strategic thinking to create messages that are clear, effective, and aligned with business goals. I am organized, disciplined, and collaborative, and I value roles where I can contribute through writing, content strategy, and communication support. ## Skills 14 capabilities[Brand Strategy](https://jobicy.com/talent/brand-strategy.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Copywriting](https://jobicy.com/talent/copywriting.md)[Creative Writing](https://jobicy.com/talent/creative-writing.md)[Digital Media](https://jobicy.com/talent/digital-media.md)[Editing](https://jobicy.com/talent/editing.md)[English](https://jobicy.com/talent/english.md)[Ideation](https://jobicy.com/talent/ideation.md)[Instructional Design](https://jobicy.com/talent/instructional-design.md)[Interviewing](https://jobicy.com/talent/interviewing.md)[Proofreading](https://jobicy.com/talent/proofreading.md)[Public Speaking](https://jobicy.com/talent/public-speaking.md)[Social Media Management](https://jobicy.com/talent/social-media-management.md)[Teamwork](https://jobicy.com/talent/teamwork.md) ## Tech stack & tools Working toolkit ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md) ## Experience Career history ### Copywriter · Universidad Tecmilenio 2021 – 2025Wrote and conceptualized internal and external communication campaigns aligned with the institutional brand voice. Wrote scripts and voiceovers for institutional and advertising videos, trained a custom GPT to streamline writing processes, served as scriptwriter and emcee for an internal employee event, wrote speeches for the university president, and created brand names for institutional products and events. ### Freelance Copywriter · La Carcacha 2021 – 2022Wrote advertising copy and blog content for 9 brands across different industries. ### Brand Manager · Soriana 2021 – 2021Oversaw digital marketing strategies and proofread brand materials for style and consistency. ### Reporter · Tecnológico de Monterrey, CONECTA 2020 – 2020Wrote news articles on university life and campus events, conducted interviews with students, professors, and guest speakers, and took photographs to accompany published articles. ### Instructional Designer · Tecnológico de Monterrey 2019 – 2019Designed and developed digital courses for institutional training programs and wrote and recorded audio scripts for educational content. ### Communications Specialist · Tecnológico de Monterrey, RED OTT 2019 – 2019Wrote and scheduled weekly newsletters for the university community and managed and updated the institutional website on WordPress. ### National Communications Ambassador · Tecnológico de Monterrey, CONECTA 2017 – 2018Wrote news articles for the university's national news site and managed content and posting for institutional social media accounts. ### Radio Host · Frecuencia Tec 2016 – 2018Hosted and wrote scripts for the radio program En cabina con..., managing on-air delivery and episode content from start to finish. ## Education Learning historyNo education data available. This professional hasn’t added portfolio projects yet. This professional hasn’t listed any services yet.