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[All talent ↗](https://jobicy.com/talent.md)
* [Overview](#overview)
* [Portfolio](#portfolio)
* [Services](#services)

## About Me

I am an Administration and Marketing professional with more than 4 years of experience in digital marketing, growth, product optimization, e-commerce, CRO, and behavioral analytics across banking, retail, and digital services.

I focus on translating data, technical capabilities, and business needs into clear value propositions, commercial messages, campaigns, experiments, and product improvements that are understandable for both customers and internal teams.

My background connects Product, Marketing, UX, Analytics, Technology, and commercial areas, coordinating initiatives from opportunity identification through implementation, measurement, and results communication.

I have strong experience in Product Marketing and Go-to-Market work, including positioning, customer insights, segmentation, buyer journey, internal enablement, competitive analysis, product adoption, and funnel optimization.

In my recent roles, I have worked with digital growth, CRO, experimentation, personalization, reporting, and e-commerce operations, using tools such as GA4, GTM, VWO, Shopify, Klaviyo, Jira, Confluence, Looker Studio, and Marketing Cloud Personalization.

I am comfortable working with stakeholders, prioritizing initiatives, building briefs and dashboards, and turning complex analysis into practical recommendations that support business decisions and customer experience improvements.

I am open to opportunities where I can contribute to B2B SaaS, digital products, and growth-oriented teams with a strong focus on positioning, adoption, and measurable impact.

## Skills

### [Data Analysis](https://jobicy.com/talent/data-analysis.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Product Management](https://jobicy.com/talent/product-management.md)[Reporting](https://jobicy.com/talent/reporting.md)[Analytics](https://jobicy.com/talent/analytics.md)[Digital Marketing](https://jobicy.com/talent/digital-marketing.md)[SEO](https://jobicy.com/talent/seo.md)[Campaign Management](https://jobicy.com/talent/campaign-management.md)[Sales Enablement](https://jobicy.com/talent/sales-enablement.md)[Market Analysis](https://jobicy.com/talent/market-analysis.md)[Product Marketing](https://jobicy.com/talent/product-marketing.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Content Strategy](https://jobicy.com/talent/content-strategy.md)[Customer Insights](https://jobicy.com/talent/customer-insights.md)[Prioritization](https://jobicy.com/talent/prioritization.md)[UX](https://jobicy.com/talent/ux.md)[Experimentation](https://jobicy.com/talent/experimentation.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Messaging](https://jobicy.com/talent/messaging.md)[Competitive Intelligence](https://jobicy.com/talent/competitive-intelligence.md)[Retention](https://jobicy.com/talent/retention.md)[Value Proposition](https://jobicy.com/talent/value-proposition.md)[Engagement](https://jobicy.com/talent/engagement.md)[Segmentation](https://jobicy.com/talent/segmentation.md)[Backlog Management](https://jobicy.com/talent/backlog-management.md)[Customer Research](https://jobicy.com/talent/customer-research.md)[Personalization](https://jobicy.com/talent/personalization.md)[Positioning](https://jobicy.com/talent/positioning.md)[Benchmarking](https://jobicy.com/talent/benchmarking.md)[CRO](https://jobicy.com/talent/cro.md)[ABM](https://jobicy.com/talent/abm.md)[Go To Market](https://jobicy.com/talent/go-to-market.md)

## Tech Stack & Tools

### Collaboration

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/confluence/confluence-original.svg) Confluence](https://jobicy.com/talent?tool=confluence.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/jira/jira-original.svg) Jira](https://jobicy.com/talent?tool=jira.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/notion/notion-original.svg) Notion](https://jobicy.com/talent?tool=notion.md)

### Communications

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/slack/slack-original.svg) Slack](https://jobicy.com/talent?tool=slack.md)

### Design

[![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/figma/figma-original.svg) Figma](https://jobicy.com/talent?tool=figma.md)

## Experience

Especialista de Crecimiento, CRO y Productos Digitales @ Banco BCI  Jan 2023 - Present Identify growth and adoption opportunities in digital financial products through behavior, funnel, segment, and commercial metric analysis. Translate analytical findings and technical requirements into hypotheses, narratives, value propositions, and recommendations for business teams and customers. Coordinate launches, experimentation, personalization, and optimization initiatives with Product, Marketing, UX, Analytics, and Technology teams. Develop briefs and internal enablement materials to explain objectives, audiences, value proposition, functionality, metrics, and results. Use GA4, GTM, VWO, Marketing Cloud Personalization, Looker Studio, Jira, and Confluence for measurement, experimentation, and reporting.

E-commerce Analyst / Encargado de E-commerce @ Grupo Samsonite LATAM  Jan 2022 - Jan 2023 Coordinated marketing and e-commerce initiatives across Chile, Peru, Colombia, and Argentina, adapting campaigns and messages to different markets and segments. Supported launches of promotions, products, landing pages, and digital communications. Analyzed sales, traffic, conversion, user behavior, and campaign performance to identify growth opportunities. Worked with Shopify and Klaviyo to improve customer journey, segmentation, remarketing, automation, and communications. Contributed to an approximate 18% increase in online conversions through campaign, landing page, and commercial flow improvements.

Encargado de Visual Merchandising @ Fashion’s Park S.A.  Mar 2022 - Jul 2022 Implemented brand guidelines, campaigns, and commercial communication proposals at point of sale. Translated promotional objectives into displays, messages, and visual experiences for customers. Coordinated campaign execution with store teams, ensuring brand consistency, deadlines, and correct product communication.

Brand Manager @ Hotelera Saltos del Laja  Jan 2018 - Jan 2019 Developed positioning, digital communication, and marketing actions for tourism and hospitality services. Participated in website and booking system updates, translating commercial needs into customer-oriented digital improvements. Created messages and content to communicate benefits, differentiators, and value propositions. Analyzed audience needs and behavior to adapt campaigns, content, and commercial proposals.

## Education

INACAP  Jan 2018 - Jan 2022  Ingeniería en Administración de Empresas, Marketing y Ventas

Bachelor-level degree focused on business administration with a specialization in marketing and sales.

INACAP  Jan 2017 - Jan 2018  Técnico en Administración de Empresas, Administración de Empresas

Technical degree in business administration.

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