Skill Assessments This user has not passed any tests yet Languages Spanish - Native or Bilingual English - Intermediate People also viewed * [![Akriti Mishra](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72327_1784920103.jpg) Akriti Mishra Marketing and HR Professional](https://jobicy.com/u/id72327.md) * [![THIAGO CASTRO](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72320_1784916002.jpg) THIAGO CASTRO Growth Marketing & Performance Marketing Leader](https://jobicy.com/u/id72320.md) * [![Ira Chapagain](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72254_1784892628.jpg) Ira Chapagain Digital Marketer](https://jobicy.com/u/id72254.md) * [![Mateo Manuel Tapari](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72210_1784862614.jpg) Mateo Manuel Tapari Business Administration and Digital Business Management](https://jobicy.com/u/id72210.md) * [![Dahymaru Azueta](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72130_1784834816.jpg) Dahymaru Azueta Marketing and Sales Manager](https://jobicy.com/u/id72130.md) * [![Sil Quiñoa](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72129_1784834647.jpg) Sil Quiñoa Brand Strategy and Corporate Communications Leader](https://jobicy.com/u/id72129.md) * [![Rossaus Vladimir](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_39066_1783609483.jpg) Rossaus Vladimir Marketing Lead](https://jobicy.com/u/ros.md) * [![Ezequiel Matías Azcurra](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/avatar_72049_1784816959.jpg) Ezequiel Matías Azcurra Marketing Professional](https://jobicy.com/u/id72049.md) [All talent ↗](https://jobicy.com/talent.md) * [Overview](#overview) * [Portfolio](#portfolio) * [Services](#services) ## About Me I am a marketing leader with more than 13 years of experience driving growth, performance marketing, CRM, analytics, automation, BI, PR, content, and paid media across B2B and B2C environments. I have led regional strategies for fintech, digital financial services, SaaS, e-business, education, and international B2B events across LATAM, Brazil, Mexico, and Europe, always with a strong focus on measurable business outcomes. My background combines strategic vision with hands-on execution. I have managed acquisition, demand generation, funnel optimization, executive reporting, and marketing operations while aligning closely with sales and commercial teams. I also have more than 5 years of experience leading teams, agencies, and vendors, building operating systems with Notion, CRM platforms, BI dashboards, SOPs, and AI-assisted workflows to improve delivery and performance. I am especially comfortable in data-driven environments where CAC, ROI, ROAS, lead quality, and revenue growth matter. I enjoy turning complex marketing challenges into structured processes and scalable systems. I am open to senior leadership roles such as CMO, Marketing Director, Head of Marketing, Growth Director, or Senior Marketing Manager, particularly in companies that value regional growth, operational excellence, and digital transformation. ## Skills ### [Project Management](https://jobicy.com/talent/project-management.md)[Problem Solving](https://jobicy.com/talent/problem-solving.md)[Communication](https://jobicy.com/talent/communication.md)[CRM](https://jobicy.com/talent/crm.md)[SaaS](https://jobicy.com/talent/saas.md)[Collaboration](https://jobicy.com/talent/collaboration.md)[Stakeholder Management](https://jobicy.com/talent/stakeholder-management.md)[Leadership](https://jobicy.com/talent/leadership.md)[Lead Generation](https://jobicy.com/talent/lead-generation.md)[SEO](https://jobicy.com/talent/seo.md)[Power BI](https://jobicy.com/talent/power-bi.md)[Email Marketing](https://jobicy.com/talent/email-marketing.md)[Strategic Thinking](https://jobicy.com/talent/strategic-thinking.md)[Marketing Strategy](https://jobicy.com/talent/marketing-strategy.md)[Generative AI](https://jobicy.com/talent/generative-ai.md)[Business Intelligence](https://jobicy.com/talent/business-intelligence.md)[B2B Marketing](https://jobicy.com/talent/b2b-marketing.md)[Marketing Automation](https://jobicy.com/talent/marketing-automation.md)[Demand Generation](https://jobicy.com/talent/demand-generation.md)[Marketing Analytics](https://jobicy.com/talent/marketing-analytics.md)[Growth Marketing](https://jobicy.com/talent/growth-marketing.md)[Lead Management](https://jobicy.com/talent/lead-management.md)[Conversion Rate Optimization](https://jobicy.com/talent/conversion-rate-optimization.md)[SEM](https://jobicy.com/talent/sem.md)[SOPs](https://jobicy.com/talent/sops.md)[Paid Media](https://jobicy.com/talent/paid-media.md)[Workflow Automation](https://jobicy.com/talent/workflow-automation.md)[Productivity](https://jobicy.com/talent/productivity.md)[Customer Journey](https://jobicy.com/talent/customer-journey.md)[Event Marketing](https://jobicy.com/talent/event-marketing.md)[Marketing Operations](https://jobicy.com/talent/marketing-operations.md)[ROI](https://jobicy.com/talent/roi.md)[Lifecycle Marketing](https://jobicy.com/talent/lifecycle-marketing.md)[Prompt Engineering](https://jobicy.com/talent/prompt-engineering.md)[B2C Marketing](https://jobicy.com/talent/b2c-marketing.md)[Looker Studio](https://jobicy.com/talent/looker-studio.md)[GA4](https://jobicy.com/talent/ga4.md)[Funnel Optimization](https://jobicy.com/talent/funnel-optimization.md)[Commercial Acumen](https://jobicy.com/talent/commercial-acumen.md)[LTV](https://jobicy.com/talent/ltv.md)[Go To Market](https://jobicy.com/talent/go-to-market.md)[CAC](https://jobicy.com/talent/cac.md)[Sales Alignment](https://jobicy.com/talent/sales-alignment.md)[Applied AI](https://jobicy.com/talent/applied-ai.md)[Agile Marketing](https://jobicy.com/talent/agile-marketing.md)[Lead Nurturing](https://jobicy.com/talent/lead-nurturing.md)[Fintech Marketing](https://jobicy.com/talent/fintech-marketing.md) ## Tech Stack & Tools ### Collaboration [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/notion/notion-original.svg) Notion](https://jobicy.com/talent?tool=notion.md) [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/trello/trello-original.svg) Trello](https://jobicy.com/talent?tool=trello.md) ### Communications [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/slack/slack-original.svg) Slack](https://jobicy.com/talent?tool=slack.md) ### Design [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/canva/canva-original.svg) Canva](https://jobicy.com/talent?tool=canva.md) ### Development [![Image](https://cdn.jsdelivr.net/gh/devicons/devicon@master/icons/wordpress/wordpress-original.svg) WordPress](https://jobicy.com/talent?tool=wordpress.md) ## Experience Chief Marketing Officer (CMO) @ CMS People / CMS Latam Apr 2025 - Jun 2026 Led regional marketing, positioning, and growth strategy for an international B2B events producer across LATAM, Brazil, and Europe. Managed performance marketing, CRM, PR, email marketing, content, web, social media, event campaigns, and executive reporting. Implemented dashboards, UTM tracking, and measurement models by region, channel, and event. Coordinated internal teams, agencies, and vendors, and standardized marketing processes and documentation. Líder de Mercadeo y Trafficker / Performance Ads @ On Off Soluciones en Línea Apr 2022 - Mar 2025 Led digital marketing, growth, performance, and communication strategies for fintech and e-business lines such as Ya Dinero, Try Tiendas, Try GPS, Try Controller, and Data On. Managed high-budget campaigns in Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. Optimized acquisition focused on traffic, qualified leads, conversion, CAC, and investment efficiency. Coordinated agencies, vendors, BI reporting, CRM, automation, content, and commercial communication. Coordinador de Mercadeo @ Rincón Aguilar y Cía. S.A.S. Sep 2020 - Apr 2022 Led marketing for consulting, advisory, and business training services. Developed SEM, SEO, digital communication, and commercial support strategies. Strengthened brand positioning, campaigns, content, and demand generation initiatives while coordinating communication between marketing, sales, and internal teams. Líder de Mercadeo y Experiencia @ CYMETRIA Group S.A.S. / NivelPRO Feb 2020 - Sep 2020 Supported marketing, experience, and promotion strategies for business and digital training programs. Coordinated content, communication, and acquisition channels focused on lead generation, experience, and positioning. Marketing digital, publicidad y cuentas digitales @ Aprotech S.A.S., E-Leads Agency, IFRS Masters, Puchetty S.A.S. Jan 2013 - Jan 2020 Built progressive experience in community management, digital accounts, paid media, content, design, public relations, and commercial coordination. Planned online and offline sales strategies, brand management, and digital communication for audiovisual production and post-production solutions. ## Education ENEB - Escuela de Negocios Europea de Barcelona Jan 2025 - Jan 2026 Maestría, Dirección Comercial y Marketing Master's degree focused on commercial direction and marketing. ENEB - Escuela de Negocios Europea de Barcelona Jan 2025 - Jan 2025 Especialización, Innovación y Gestión de Proyectos Specialization in innovation and project management. Universidad Los Libertadores Jan 2010 - Jan 2013 Profesional, Publicidad y Mercadeo Professional degree in advertising and marketing. Universidad Los Libertadores Jan 2013 - Jan 2013 Diplomado, Marketing Digital Diploma in digital marketing. Fundación Universitaria CIDCA Jan 2006 - Jan 2009 Técnico, Publicidad y Comunicación Visual Technical studies in advertising and visual communication. This professional hasn’t added portfolio projects yet. 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